2013 Sponsorship Opportunities

• What is BTCC• NGTC Specification• The Team• The Driver• Media Coverage• Opportunity• Hospitality

Contents

What is British Touring Cars?• Launched in 1958• One of the greatest motorsport events• Worldwide recognition • Jaguar, Austin, Ford, Lotus, Sunbeam and

Triumph – previous winners• Proven marketing platform and sponsorship

opportunity

• “We set out to produce a better-looking, faster, sexier race car at a much lower cost; I reckon we’ve nailed it” Alan J Gow (BTCC Series Director)

Next Generation Touring Car (NGTC)

NGTC Specification• Choice of model and chassis• Common components – gearbox, sub frame,

brakes, suspension etc• Enhanced safety features

• New standard specification cuts the cost of competing

• Up to 50% reduced costs, for teams and sponsors

The Team• Speedworks Motorsport – one of British motorsport’s

fastest growing race teams. With success in running Ginetta G50’s in European GT4, British GT and Ginetta G50 Cup

• Speedworks have competed in BTCC in 2011 and 2012. Tony Hughes and Adam Morgan both drove the latest Toyota Avensis NGTC car in 2012

• Hughes – a world class engineering company based in Stockport and a primary sponsor of Speedworks Motorsport

Driver 1

• Dave Newsham- A serious 2013 Independent Championship contender. Winner of the Clio Cup Championship in 2010. BTCC 2011 & 2012. 2012 highlights, two race wins, two 2nds and two 3rds. Awarded “Fan’s Favourite” for 2012 and voted 2nd by the fans for “Best Driver 2012”.

Driver 2 • Ollie Jackson has competed

in Caterham Academy, Porsche Carrera Cup, British GT, and had two seasons in the BTCC. Multiple wins have come in the form of Caterhams, a class win in British GT, and Porsche Carrera Cup Pro-Am1 wins, taking the Pro-Am1 championship in the process.

UK TV audience 19.5 million

Total ITV4 Air Time 229 hours

Live trackside audience 371,000

UK radio listeners 54 million

Media Coverage

Marketing Opportunity

• Massive opportunity to amplify brand awareness Trackside & through the BTCC Media and ITV4

• No boundaries - In house marketing opportunity

– Target a wide audience

– Partner a successful well established motorsport team and well known competitive Driver

Promotional Opportunity• Reward employees/Customers/Business

Partners• Data Collection/incentive opportunities-prize

draw • Customer competitions• Local, regional and national media exposure• Car & Driver - on site promotional days

Feature your logo and branding

Hospitality

Full Hospitality in the Speedworks Motorsport awningRefreshments throughout the day. Hot & cold buffet style

lunch.

Meet the Team and DriverMerchandise pack for each guest

Private Autograph session with Dave NewshamGuided tour of the car

Watch the team and mechanics at work in the garageWide variety of support races to keep you entertained

“The BTCC is relaxed, friendly and exciting and we find it is an excellent setting to mix with customers, suppliers

and sponsors in an informal way”

Be part of Britain’s most popular racing series…