2013 FCPNY Graphic Awards Presentation

Post on 15-Aug-2015

372 views 1 download

Tags:

Transcript of 2013 FCPNY Graphic Awards Presentation

Friday, April 12, 13

Best Grocery

Division A - Black & White

Friday, April 12, 13

Best GroceryDivision A - Black & White

Norwich & SidneyPennysaver

Excellent imagery and engaging text.

2nd 3rd Warsaw Pennysaver

Excellent spacial layout. Great use of the grid and effective callout of the prices.

Friday, April 12, 13

Best GroceryDivision A - Black & White

Warsaw Pennysaver1st

Using interior store imagery

ad departs from product oriented layout. Great

use of type and burst.

Friday, April 12, 13

Best Grocery

Division B - Process or Spot Color

Friday, April 12, 13

Genesee Valley Penny SaverStood out among

the typical crowded grocery ad. Refreshing to see a new

take.

Hono

rabl

eMe

ntio

n

Best GroceryDivision B - Process or Spot Color

Friday, April 12, 13

Best GroceryDivision B - Process or Spot Color

Newsday Media Group

Fresh use of color and font to compliment visual element.

2nd 3rd Newsday Media Group

Excellent use of color and visual layout.

Friday, April 12, 13

Best GroceryDivision B - Process or Spot Color

Newsday Media Group1st

Top panel is colorful and

lively showcasing food products designed in a grid. Easy to

view.

Friday, April 12, 13

Best Restaurant Ad

Division A - Black & White

Friday, April 12, 13

Best Restaurant AdDivision A - Black & White

Lake Country Pennysaver

Focus on enticing food photography with clear headlines and restaurant benefits makes ad successful.

2nd

Friday, April 12, 13

Best Restaurant AdDivision A - Black & White

All Island Media1st

Visually stimulating and eye-popping ad.

Friday, April 12, 13

Best Restaurant Ad

Division B - Process or Spot Color

Friday, April 12, 13

Genesee Valley Penny Saver

Great food images and cool type make

ad visually interesting and easy

to read.Hono

rabl

eMe

ntio

n

Best Restaurant AdDivision B - Process or Spot Color

Friday, April 12, 13

Best Restaurant AdDivision B - Process or Spot Color

Genesee ValleyPenny Saver

Attractive food place setting and clear offer make this ad a winner.

2nd 3rd All Island Media

Nice use of typography with imagery.

Friday, April 12, 13

Best Restaurant AdDivision B - Process or Spot Color

Newsday Media Group1st

Great use of restaurant theme

in this ad.

Friday, April 12, 13

Best Convenience Store or Deli/Cafe Ad

Division A - Black & White

Friday, April 12, 13

Best Convenience Store or Deli/Cafe AdDivision A - Black & White

Turnpike Pennysaver1st

Logo and store front graphic come together to create a cute country

feel.

Friday, April 12, 13

Best Convenience Store or Deli/Cafe Ad

Division B - Process or Spot Color

Friday, April 12, 13

Best Convenience Store or Deli/Cafe AdDivision B - Process or Spot Color

Tri-State Pennysaver

Solid graphic layout with attractive product shot combined with great logo and coupons make this ad successful.

2nd 3rd Newsday Media Group

Star spangled graphics draw your eye to the value savings in this ad.

Friday, April 12, 13

Best Convenience Store or Deli/Cafe AdDivision B - Process or Spot Color

Metro Group1st

Visually appealing

layout. Easy flow of text and graphics.

Friday, April 12, 13

Best Single Ad - Black & White

Division A - Ads Less Than 12 Inches

Friday, April 12, 13

Best Single Ad - Black & WhiteDivision A - Ads Less Than 12 inches

All Island MediaEngaging cartoons make this ad pop!

2nd 3rd Norwich & SidneyPennysavers

Everyone wants a roll of money, so this ad really draws the eye in.

Friday, April 12, 13

Best Single Ad - Black & WhiteDivision A - Ads Less Than 12 inches

LeRoy Pennysaver1st

Upscale bridal image and beautiful

typography make this a standout ad.

Friday, April 12, 13

Best Single Ad - Black & White

Division B - Ads Over 12 Inches

Friday, April 12, 13

Best Single Ad - Black & WhiteDivision B - Ads Over 12 Inches

Seneca County Area Shopper

A great selection of cement product photography really sells this advertisers services.

2nd

Friday, April 12, 13

Best Single Ad - Black & WhiteDivision B - Ads Over 12 Inches

Hi-Lites1st

The visuals in the ad

complement the complete story.

Friday, April 12, 13

Best Single Ad - Color

Division A - Process or Spot Color - Under 12 Inches

Friday, April 12, 13

Best Single Ad - ColorDivision A - Process or Spot Color - Under 12 inches

Prime Time Express

This ad makes me want to grab my shoes and go bowling.

2nd 3rd Warsaw Pennysaver

Absolutely beautiful ad.

Friday, April 12, 13

Best Single Ad - ColorDivision A - Process or Spot Color - Under 12 inches

The Merchandiser1st

Strong visual of dart board and interesting type makes this ad a success.

Friday, April 12, 13

Best Single Ad - Color

Division B - Process or Spot Color - Over 12 Inches

Friday, April 12, 13

Best Single Ad - ColorDivision B - Process or Spot Color - Over 12 inches

Hi-Lites

Strong ad. Let’s all volunteer!

2nd 3rd RW Publications

Fun holiday graphics inspire you to attend this event.

Friday, April 12, 13

Best Single Ad - ColorDivision B - Process or Spot Color - Over 12 inches

Lake Country Pennysaver1st

Clean, informational auto ad with clear and

direct headline makes this a

standout automotive ad.

Friday, April 12, 13

Best Ad Series

Advertiser Continuity - 3 Ads or More

Friday, April 12, 13

Lake Country Pennysaver

Great use of color and

graphics and engaging to the

reader.

Hono

rabl

eMe

ntio

n

Best Ad SeriesAdvertiser Continuity - 3 Ads or More

Friday, April 12, 13

Best Ad SeriesAdvertiser Continuity - 3 Ads or More

LeRoy Pennysaver

Great combination of photography and typography with a targeted headline. Makes a great campaign.

2nd 3rd Hi-Lites

Family restaurant ad campaign uses cohesive color graphics to tie together entire campaign.

Friday, April 12, 13

Best Ad SeriesAdvertiser Continuity - 3 Ads or More

The Merchandiser1st

Great use of small ad space with graphic and cheeky

text.

Friday, April 12, 13

Best Automotive Ad

Division A - Black & White

Friday, April 12, 13

Best Automotive AdDivision A - Black & White

Norwich & SidneyPennysaver

This ad makes me want to grab a pencil and sign on the dotted line.

2nd 3rd Turnpike Pennysavers

Dominant logo. Interesting auto photo and distressed type headline work well in this ad.

Friday, April 12, 13

Best Automotive AdDivision A - Black & White

Norwich & Sidney Pennysaver1st

Excellently balanced layout. Uncluttered and well ordered.

Friday, April 12, 13

Best Automotive Ad

Division B - Process or Spot Color

Friday, April 12, 13

Best Automotive AdDivision B - Process or Spot Color

All Island Media

Engaging headline, great auto art and interesting use of coupons highlight this ad.

2nd 3rd Genesee Valley Penny Saver

This ad really stands out because of it’s clean design.

Friday, April 12, 13

Best Automotive AdDivision B - Process or Spot Color

The Merchandiser1st

Well timed ad and great offer.

Friday, April 12, 13

Best Institutional Ad

Division A - Black & White

Friday, April 12, 13

Best Institutional AdDivision A - Black & White

Genesee ValleyPenny Saver

Cute photo inspires the reader to action.

2nd 3rd Seneca CountyArea Shopper

The happy cow makes you want to fill your freezer.

Friday, April 12, 13

Best Institutional AdDivision A - Black & White

Genesee Valley Penny Saver1st

Simple, effective graphic and headline make

this an appealing ad.

Friday, April 12, 13

Best Institutional Ad

Division B - Process or Spot Color

Friday, April 12, 13

Best Institutional AdDivision B - Process or Spot Color

Newsday Media Group

Well laid out for an ad of these dimensions. Great colors!

2nd 3rd Seneca CountyArea Shopper

The witch draws you in and there’s free broom parking!

Friday, April 12, 13

Best Institutional AdDivision B - Process or Spot Color

Prime Time Express1st

Construction-themed photo frame

clearly represents advertiser.

Friday, April 12, 13

Self Promotion - Own Publication

Self Advertising

Friday, April 12, 13

Self Promotion - Own PublicationSelf Advertising

The Merchandiser

Excellent visual center spread highlights the company’s accolades.

2nd 3rd Genesee ValleyPenny Saver

Cool layout listing all the towns and areas that the paper reaches. Creative use of a lot of text.

Friday, April 12, 13

Self Promotion - Own PublicationSelf Advertising

County Shopper1st

Beautiful full bleed bridal photograph with great offer for wedding

planner guide.

Friday, April 12, 13

Self Promotion - Other Alternatives

Division A - Promotion Other Media

Friday, April 12, 13

Self Promotion - Other AlternativesDivision A - Promotion Other Media

Genesee ValleyPenny Saver

Stylish, upscale t-shirt helps further brand this publication.

2nd 3rd Tri-State Pennysaver

Colorful graphic layout showcases advertiser products.

Friday, April 12, 13

Self Promotion - Other AlternativesDivision A - Promotion Other Media

Scotsman Community Publications1st

A moving opportunity brands this publication.

Friday, April 12, 13

Self Promotion - Other Alternatives

Division B - Rate Card Design

Friday, April 12, 13

Self Promotion - Other AlternativesDivision B - Rate Card Design

Lake CountryPenny Saver

Clean and classic layout makes this rate card easy to read and understand.

2nd 3rd Genesee ValleyPenny Saver

Nice, large map complements rates and self-promotion.

Friday, April 12, 13

Self Promotion - Other AlternativesDivision B - Rate Card Design

Yorktown Pennysaver1st

Boldly graphic and color coded layout makes it easy to navigate.

Like the informational

quality of this piece.

Friday, April 12, 13

Self Promotion

Classifieds

Friday, April 12, 13

Self PromotionClassifieds

Genesee Valley Penny SaverAd clearly explains the low cost of an automotive classified.

2nd

Friday, April 12, 13

Self PromotionClassifieds

Norwich & Sidney Pennysaver1st

Fun graphic on cover draws

your attention to free

classifieds.

Friday, April 12, 13

Special Promotions

Division A - In Paper Promotion / Special Sections

Friday, April 12, 13

Special PromotionsDivision A - In Paper Promotion / Special Section

Seneca CountyArea Shopper

Activity engages young readers. Great balance of editorial and advertising.

2nd 3rd County Shopper

Cute Halloween ad, appropriate for the holiday. Graphics are fun and engaging.

Friday, April 12, 13

Special PromotionsDivision A - In Paper Promotion / Special Section

Metro Group1st

The shop local double truck is

graphically interesting,

locally focused and well laid

out.

Friday, April 12, 13

Special Promotions

Division B - Separate Sections

Friday, April 12, 13

Special PromotionsDivision B - Separate Sections

Moneysaver Advertising

Great use of single color to tie in entire publication.

2nd 3rd Metro Group

Beautiful tribute to our military. Engaging masthead.

Friday, April 12, 13

Special PromotionsDivision B - Separate Sections

Scotsman Community Publications1st

Great graphic design,

excellent demo of on-line and

print ads. Great sales combo of on-

line and print.

Friday, April 12, 13

Separate Publications

Division A - Magazine

Friday, April 12, 13

County Shopper

Great interior graphic design, beautiful maps

and wonderful use of gray tones.

Hono

rabl

eMe

ntio

n

Separate PublicationsDivision A - Magazine

Friday, April 12, 13

Separate PublicationsDivision A - Magazine

The Merchandiser

Good layout and excellent use of background graphics.

2nd 3rd Today’s CNY Woman

Gorgeous high-quality cover with great interior design and targeted content make this a great publication.

Friday, April 12, 13

Separate PublicationsDivision A - Magazine

Warsaw Pennysaver1st

Lovely layout with beautiful pictures and

graphic design. Perfection.

Friday, April 12, 13

Separate Publications

Division B - Tabloid

Friday, April 12, 13

Separate PublicationsDivision B - Tabloid

All Island Media

Great use of white space and nice headline text.

2nd 3rd Norwich & SidneyPennysaver

Nice use of text in vertical space.

Friday, April 12, 13

Separate PublicationsDivision B - Tabloid

Tri-State Pennysaver1st

Graphic modern cover and design throughout packs a visual punch

with well designed interior

ads.

Friday, April 12, 13

Community / Customer Service

Division A - Community Support - Good Will

Friday, April 12, 13

Community / Customer ServiceDivision A - Community Support - Good Will

Newsday Media Group

The piece chronicles an act of good will in a way that encourages and motivates the community to get involved and contribute to a worthy cause.

2nd 3rd Metro Group

This article deserves recognition because it highlights a project that makes meaningful connections in the community.

Friday, April 12, 13

Community / Customer ServiceDivision A - Community Support - Good Will

Moneysaver Advertising1st

While the benefit ads may seem like simple gestures,

they are undoubtedly very important to those who receive the much needed

support.

Friday, April 12, 13

Community / Customer Service

Division B - Best Writing

Friday, April 12, 13

Community / Customer ServiceDivision B - Best Writing

Scotsman CommunityPublications

The writing is thoughtful and engaging and balanced perfectly by quotations carefully selected and included in the developing narrative.

2nd 3rd LeRoy Pennysaver

To pack so much thought-provoking information into such a short piece takes great skill.

Friday, April 12, 13

Community / Customer ServiceDivision B - Best Writing

Scotsman Community Publications1st

The article makes a powerful

statement without become overwrought with heaviness.

Friday, April 12, 13

Online Presence

Division A - Website

Friday, April 12, 13

Online PresenceDivision A - Website

3rd Lake Country Pennysaver

The clean layout makes this site easy to navigate and search for content. Straightforward calls-to-action icons on the top right. Very clear and thorough information on sizes and prices for display and classified ads. As a graphic designer, I appreciate that!

Friday, April 12, 13

Online PresenceDivision A - Website

Angola Pennysaver

Clean design and easy navigation makes this website appealing.

2nd Newsday Media Group

The website design is modern and well organized. The site is well trafficked with comments on news stories from its readers and the news content is updated very regularly.

2nd

Friday, April 12, 13

Online PresenceDivision A - Website

Scotsman Community Publications1st

Nice, clean homepage and easy to navigate. Excellent balance of editorial content and

advertising that engages the user. The classified section is nicely segmented so that you can find

what you need easily.

Friday, April 12, 13

Online Presence

Division B - Facebook

Friday, April 12, 13

Online PresenceDivision B - Facebook

Today’s CNY Woman

There is a nice mix of posts driving the user to the print publication's articles, general messages, event announcements and promotions, photos and more. Nice "like" base, too!

2nd 3rd Angola Pennysaver

Publisher does an excellent job using images in their status updates and wall posts and utilizes the cover photo to highlight their product.

Friday, April 12, 13

Online PresenceDivision B - Facebook

Genesee Valley Penny Saver1st

The publisher effectively uses

photos in wall posts and status updates. They work to engage their Facebook fans

by starting discussions and

weekly polling with results published in the print edition.

Friday, April 12, 13

General Excellence Magazine

Division A - Any Amount of Editorial Content

Friday, April 12, 13

General Excellence MagazineDivision A - Any Amount of Editorial Content

Genesee Valley Penny Saver

Good clean layout and excellent use of organizational headings.

2nd 3rd Prime Time Express

ROTISSERIE & GRILL88A ATLANTIC AVE. LYNBROOK

����� %XUJHUV�)ULHV

WRAPS • PANINIS • BURGERS • SALADS

439-5151

5945

09

ORDER ON LINE:WWW.WRAPTORGRILL.COMSAVE!

Lynbrook/East Rockaway<][]eZ]j�)�%�/$�*()*

������

Protect Yourself from the Storms!FLOOD INSURANCE CONTRACTORS INSURANCE

CALL FOR A FREE QUOTE • SE HABLA ESPAÑOLOne Sunrise Plaza • Valley Stream

516-872-9500Look For Entry Sweepstakes

Inside This Book!

J e w e l e r s o f D i s t i n c t i o n

atthew ames

EXPERT REPAIRS DONE ON PREMISES76 Rockaway Avenue • Valley Stream • (516) 561-3080Visit us at www.matthewjamesjewelers.com • Email: info@matthewjamesjewelers.com

Compramos oro se habla español • Starting in December - Open 7 Days A Week!

$2.99WATCH

BATTERY

5947

86

Never Needs A BatteryFUELED BY LIGHT

Radio ControlledWorld Time Accuracy

For 26 Cities

UP TO

50% OFFCITIZEN

WATCHESCitizen Eco-Drive

Never Nees A Battery EXPERT REPAIRS DONE ON PREMISESRockaway Avenue • ValleyAA Stream • (516) 561-3080

$WATCH

BATTERY

Needs A BatteryNeeds A Batteryever everLEDED BY LIIGGHTTUELLdio ControlledRadd Time AccuracyWorldFor 26 CitiesF

FF atthew amesJ e w e l e r s o f D i s t i n c t i o n

FINE JEWELRY UP TO

50% OFF

PAYY TTHHE WE HIGGHHEESSTT PRICES!!!

Cashon theSpot

PAY THHEWE HIGGHEST PRICESWe Buy Gold For Cash

SEE US LAST FOR THE BEST PRICE!

BB s yoour iiinnggg uuusssBBrriinnnggniiirriiBBB ggnBB iiiBBBBrrrriBrriiiiirriiiinngginggg s yoouuuusss oouuussss uusss yoyoourrur yuuunnnnwwwaanted Jeweelryntedeedd JJJeeanntteeuuuuuunnnuuuuunnunnnn Jdd JJJeeeeeeeteaaa tttnnnwwa eeedda eeewwawwaaananannttttteteeeteeteeeeeedd JJJJJewJJeeeeeeweeeweweelryelrlryyryy

$

Glossy Holiday cover encourages reader interest. Well organized.

Friday, April 12, 13

General Excellence MagazineDivision A - Any Amount of Editorial Content

The Merchandiser1st

Slick attractive covers, with a

great grid design including full

bleed pages make this the winning

entry.

Friday, April 12, 13

General Excellence Tabloid

Division A - Up To 15% Editorial Content

Friday, April 12, 13

General Excellence TabloidDivision A - Up to 15% Editorial Content

Norwich & SidneyPennysaver

Well designed covers and easy to read interior layout and great individual ad design help this publication win.

2nd 3rd Lake Country Pennysaver

The interior is laid out well and very well organized.

Friday, April 12, 13

General Excellence TabloidDivision A - Up to 15% Editorial Content

Seneca County Area Shopper1st

Good use of ad content, nice center spread.

Entire publication has a clean

layout and easy flow.

Friday, April 12, 13

General Excellence Tabloid

Division B - More Than 15% Editorial Content

Friday, April 12, 13

General Excellence TabloidDivision B - More Than 15% Editorial Content

Scotsman CommunityPublications

Clear masthead works well with advertising/editorial ratio throughout. Great service directory

2nd 3rd Turnpike Pennysaver

Good font selections and banner headings for classifieds.

Friday, April 12, 13

General Excellence TabloidDivision B - More Than 15% Editorial Content

Steuben Courier-Advocate1st

Excellent balance of

editorial and advertising.

Friday, April 12, 13

Friday, April 12, 13