PACKAGING INDUSTRY MET UNPACKED CHEESE WORLD … · •Flexible Packaging •Graphic Design...

PACKAGING INDUSTRY MET AT EURASIA PACKAGING

UNPACKED CHEESE BANNED FROM MARKET

WORLD CRESCENTS & STARS OF PACKAGING COMPETITION

YEAR: 30 ISSUE:162 DRUPA SPECIAL ISSUEMAY 2016

AMBALAJ DÜNYASI PACKAGING WORLD

MESSAGE FROM PRESIDENT

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Applications have started as of February 1 and will be open until June 3

For more information about please contact: [email protected] or check www.ambalajayyildizlari.com/en

World Crescent and Stars of Packaging 2016

ASIASTAR

Applications for the Crescent and Stars of Packaging 2016, which is the most leading packaging competition in Turkey, have been started by February. The applications will be open until June 3. Any products from other countries will be accepted to the Crescent and Stars of Packaging, which had a national coverage until last year. In other words, the Crescent and Stars of Packaging, a regional

competition, and the World Crescent and Stars of Packaging will be selected.

To the competition, packaging manufacturers and suppliers, packaging designers and any brand owners who sell any packaging products for any food and non-food consumption purposes and industrial consumption purposes and/or the presentation forms of

these products by manufacturing with themselves or with other enterprises can apply in the following categories:

•Beverages •Food •Electronic and Electrical Household Appliances •Health and Cosmetic Products •Home – Automobile – Office appliances, Equipment and Disposables •Packages for Other Non-Food Products •Pharmaceuticals •Industrial and

Transportation Packages •Packaging Materials and Components •Point of Sale Display, Presentation and Storage Products •Flexible Packaging •Graphic Design •Luxury Packaging •Packaging Machinery, Equipment and Technology

Among the Gold Awards presented at the Crescent and Stars of Packaging Awards, Gold Packaging Awards will be also offered in cooperation with the Turkish Standards Institute (TSE). The Crescent and Stars of Packaging Competition is accredited and

recognized by the World Packaging Organization (WPO) and Asian Packaging Federation (APF).

The awards for the Crescent and Stars of Packaging Competition 2016 will be announce at an event held at Shangri-La Bosphorus-Istanbul Hotel on 23 September 2016.

AMBALAJ DÜNYASI3PACKAGING WORLD




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We left behind a year full of extremely important developments. 2015 saw two important general elections in Turkey. Political stability having been rebuilt in Turkey will bring along some new business opportunities. The Medium-term Economic Program announced by the new government offers highly positive prospects for Turkey.

Given today’s intense competition across the world, using knowledge is not enough as we should produce more and more. We can only then compete with global brands and also have our say in the industries we are engaged in. Using an innovative and high value-added production model is the key to generating knowledge. For that reason, we need to increase the production and export of high value-added products in Turkey.

Ranking among the few industries that have no trade deficit and make positive contribution to the national current deficit, the Turkish packaging industry disclosed a foreign trade surplus in 2015 as it did in previous years. The industry’s 2015 exports and imports stood at USD 3.7 billion and USD 3.1 billion, respectively. Having adopted a high value-added and sustainable production model, the industry recorded a trade surplus of USD 595 million in 2015 and continued to contribute to the Turkish economy’s growth.

Since the global economy has been facing uncertainties and risks recently, our packaging industry needs to diversify its markets. Asian and Far Eastern markets offer great business potential that can not be neglected. We need to work harder to sell more products and more packaging to Asian markets that account for nearly 50% of the global economy and 60% of the world population. In that context, we hosted the Asian Packaging Federation’s (AFP) Annual Congress and events in November 2015. The three-day events were attended by some 100 representatives from 36 major packaging manufacturers having presence in 11 Asian countries. In addition to the Congress, we hosted more than 200 B2B meetings. I believe these meetings, shedding light on the business opportunities and potential in the whole region, will bring new horizons to

our industry. As part of the events, an awards ceremony was also held for the AsiaStar 2015 competition where the best packaging designs in Asia were selected. Having participated in the competition for the second time, Turkey won a total of 18 awards, ranking fourth among the participating countries. I would like to take this opportunity to congratulate all the award winners.

Packaging Manufacturers Association (ASD) has joined the Save Food initiative, formed under the leadership of the United Nations’ Food and Agriculture Organization (FAO) to develop projects intended to prevent food loss and reduce food waste across the world.

The “Bread Waste Prevention Campaign”, launched in 2013 under the coordination of the Ministry of Food, Agriculture and Livestock, the Turkish Grain Board and ASD, has been praised by Save Food, saying that it can serve as a good model for the rest of the world. We are proud that our food-waste prevention projects are welcomed across the world.

Turkish Packaging Manufacturers Association (ASD) and REED TÜYAP Fuarcılık A.Ş. are jointly organizing the Eurasia Packaging 2016 Istanbul, the 22nd International Packaging Industry Fair, with valuable support from other industry associations, including Packaging Machinery Association (AMD), Label Manufacturers Association (ESD), Carton Board Packaging Manufacturers Association (KASAD), Metal Packaging Manufacturers Association (MASD), Corrugated Board Packaging Manufacturers Association (OMÜD) and Rigid Plastic Packaging Manufacturers Association (SEPA), Both the major events will be held between 2 and 5 November 2016 (Wednesday to Saturday). Our International Packaging Industry Fair, which has grown 30-fold in 21 years and is showing the high level of solidarity and cooperation in the industry, will continue to grow in 2016 with your support. Registering to the event’s official website, exhibitors and visitors will be able to communicate with each other by leaving messages or scheduling an appointment. In addition, a mobile

Dear Colleagues,



The industry’s 2015 exports and imports stood at USD 3.7 billion and USD 3.1 billion, respectively. Having adopted a high value-added and sustainable production model, the industry recorded a trade surplus of USD 595 million in 2015 and continued to contribute to the Turkish economy’s growth.

application will be available at the Fair, meaning that visitors will, once they downloaded the application, be able to locate the exhibitors they look for, virtually walk around the venue and to communicate with friends and exhibitors online on the social media. The latest trends and technologies in the printing industry will also be showcased at the Printpack Technologies Special Section of the 2016 Eurasia Packaging Fair Istanbul where industry players and the industries they are serving will be brought under one roof.

This year, we will organize the seventh version of the Packaging Crescents and Stars of Packaging Competition, which has become a success story and a national brand name and has been receiving more and more participants every passing year. The competition opened for applications in February and remains open until 3 June 2016. The Crescents and Stars of Packaging Competition opened its doors to foreign competitors last year and, thus, Turkey will name the ‘World Crescents and Stars’ of Packaging 2016.

Our goal is to make the competition, which has become a national brand in as short as 6 years, a regional one, spanning first the Eastern European, Balkan, Middle Eastern and North African countries and Turkic Republics, and then to grow in into an international one. At ASD, we are working hard to improve the Turkish packaging industry, which contributes greatly to the national economy, and we are glad to see you all on our side.

Last year, we held the 11th version of the National Packaging Design Students Competition, which is intended to encourage industrial design students in Turkey to get involved in packaging design as well. The designers of the top three winning designs and of those judged as meriting an honorable mention in the 12th version of the Competition will be awarded various prizes and an annual “ASD & TÜYAP Scholarship” in an effort to help them maintain and improve their success. I congratulate the winners and wish them more success. Their prizes will be presented at an award ceremony which will be held as part of the inauguration ceremony for the Eurasia Packaging 2016 Istanbul, the 22nd International Packaging Industry Fair which is organized by ASD jointly with Reed TÜYAP. The award-winning and finalist projects will also be showcased at the Fair which will be held between 2 and 5 November 2016.

The weekly TV show “PACKAGING WORLD” broadcast on BloombergHT TV, intended to provide insights into the global competitive power of the Turkish packaging industry and to share the industry’s agenda with the public accurately and effectively, will continue to be broadcast throughout 2016 with ASD’s support. On the fortnightly show, leading figures from the industry are hosted to discuss almost all the aspects of the industry. Video recordings of the show are available on YouTube for those missing it.

We continue to distribute our complementary booklet, “Things to Know about Packaging and the Environment”, which features useful articles and information on what consumers should do to minimize the impacts of used packaging on the environment and to preserve our natural resources in a sustainable manner, and on how to increase public awareness about these issues. Distributed to nearly 113 thousand children so far, the booklet’s 4th edition has been printed in 40 thousand copies. We will continue to distribute it to children in the next education year as well.

A well-trained and highly qualified workforce, who has the necessary know-how and professional skills and is dedicated to life-long improvement, is the key to sustainable growth in the world of business and economy. Accordingly, we have been developing projects continuously on the basis of our 24 years of industrial experience and putting them into practice at our Packaging Academy in a bid to expand the industry’s qualified human resources. Hundreds of participants enrolled in the courses offered by the ASD Packaging Academy in 2015, and the number is continuing to grow in 2016.

Please visit www.ambalaj.org.tr for details on the Academy’s Training Calendar. Together with the distinguished members of the ASD Board and ASD employees, we will continue to develop new projects in 2016 to help the packaging industry grow even bigger.

I wish you all the best.Yours sincerely,Sadettin KorkutPresidentTurkish Packaging Manufacturers Association (ASD)

AMBALAJ DÜNYASI PACKAGING WORLD6

CONTENTS

08| ABOUT ASD

44| TURKISH PACKAGING INDUSTRY REPORT

1992 - 2016; Serving the Turkish Packaging Industry for 24 years...


About ASD

Eurasia Packaging 2015 Istanbul With a Record Attendance

Results Announced For 2015 Crescent and Stars of Packaging Competition

Here Are The Packaging Oscars

The National Packaging Design Student Competition Awards Went to Their Winners

Asian Packaging Giants Met in Istanbul

Turkey Won 13 Awards at WorldStar 2016

ASD Joins Save Food

Packaging Industry Exports Grow 17%

ASD and KOPA Cooperates

BloombergHT TV Broadcast Packaging World Attracted an Intense Interest in Our Industry

Unpacked Cheese Banned from Market

Countdown to Smart Labels

WPO’s Meeting Held in Mumbai, India

Where Innovation Creates Value Glimpse in to the Realm of Packaging

Eurasia Packaging Fair Will be Opening Its Doors for the 22nd Time!

12| ASD NEWS8

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AMBALAJ SANAYICILERI DERNEĞI ADINA IMTIYAZ SAHIBI / OWNER ON BEHALF OF ASDSadettin KORKUT

SORUMLU YAZI IŞLERI MÜDÜRÜ /EDITOR IN CHIEFAslıhan ARIKAN

YAYINA HAZIRLAYANPREPARED FOR PUBLICATION BYEmre ERDOĞAN

REKLAM SORUMLUSUEmre ERDOĞAN

YAYIN DANIŞMA KURULU /ADVISORY BOARD

Sadettin KORKUT ASD - Chairman of Board

Zeki SARIBEKIR ASD - Deputy Chairman of Board

Serdar BAŞARIR ASD - Board Accountant

Cemal AYLA ASD - Board Member

Zeki LEVI ASD - Board Member

Oktay DURAN ASD - Board Member

Aydın OKAY ESD - Chairman of Board

Murat ÖZADAM ASD - Board Member

Kazım GAMGAM ASD - Board Member

Mustafa TACIR ASD - Board Member

Hakan ÖZHUY ASD - Board Member

Cem BÜYÜKCINGIL AMD - Chairman of Board

Osman ACUN SEPA - Chairman of Board

Sadi BECEREN MASD - Chairman of Board

Velit GÜNAY ASDF - Advisor

TASARIM /DESIGNED BYRedev Dijital Reklam Tasarım ve İçerik Hizmetleri Dış Ticaret A.Ş.Büyükdere Cad. Büyükdere Plaza No: 195 Kat: 5 Levent İstanbulTelefon: 0212 703 31 17www.redev.me / [email protected]

BASILDIĞI YER /PUBLISHED INGezegen Basım San Tic Ltd Şti100. Yıl Massit Matbaacılar SitesiGezegen Basım Binası 2. CaddeNo:202/A Bağcılar İstanbul0212 325 71 25İşletme Müdürü: Serap BaranoğluSertifika No: 12002

YAYINLAYAN VE YÖNETIM YERI /PUBLISHERAmbalaj Sanayicileri Derneği Iktisadi IşletmesiKoşuyulu Katip Salih Sok. No:13 Kadıköy / İstanbulTel: 0 216 545 49 48Faks: 0 216 545 49 [email protected]

EBAT/DIMENSION20,5 x 29 cmKağı /Paper: İç Sayfa 80 gr/m2 Mat KuşeKapak: 135 gr / m2 Mat Kuşe

YAYIN TÜRÜ /PERIODICAL TYPEYerel Süreli / National PeriodicalDRUPA SPECIAL ISSUE MAY 2016

BASILDIĞI TARIH /PUBLISHING DATENisan /April 2016

Bu dergideki yazıların içeriğinin sorumluluğu yazarına aittir. Dergi yayınlanan reklamların içeriği ile teknik ve ticari öz niteliklerine ilişkin bilgilerin doğruluk ve gerçekliğinin sorumluluğu reklam veren kuruluşa aittir. Üç aylık, gayri siyasi, ulusal, Türkçe / İngilizce Sektörel yayındır. ISSN: 1300-722x

PACKAGING WORLD


ABOUT ASD

ASD – Packaging Manufacturers Association in Turkey which brings together important packaging manufacturers in Turkey was established in 1992 with the purposes of:

● Fostering the growth of packaging industry; ● Giving an identity to the sector, ● Representing the sector in national and international arenas; ● Establishing scientific, technical, and social cooperation and

solidarity among members. 213 members of ASD – Packaging Manufacturers Association in Turkey from 204 companies as of March 2016 can be grouped according to the main packaging material as follows;

● Paper: Bag, carrier bag, bag in kraft paper, wrapping paper etc. ● Cardboard: Box and printed box ● Corrugated cardboard: Box ● Glass: Bottle, jar and similar glassware ● Metal: Can, aerosol can, barrel, closure, aluminium can, sheet and foil ● Flexible packaging: OPP, BOPP and Cast PP films, PVC, PE and

About ASD1992 - 2016; Serving the Turkish Packaging Industry for 24 years...

BOPET films, their laminations with paper and aluminium foil, metallized films, their printed forms, adhesive tapes, etc.

● Multilayered cardboard boxes for aseptic filling ● Labels: All label product groups ● Rigid plastic packaging: plastic bottle, closure, IBC,

barrel, drum, vessel, demijohn, sheet, plastic box, etc. ● Woven (Rachel) bags and sacks, “big bag”s ● Wooden box, case and pallets ● Auxiliary materials: ink, lacquer and raw materials; roll

cores, hoop, cushioning products ● Packaging machines

Thus, ASD – Packaging Manufacturers Association in Turkey has members that are active in every branch of the packaging sector in Turkey. ASD has been performing effective tasks in the sector. We can group them under the following titles:


AMBALAJ DÜNYASI & PACKCONVERTING MAGAZINESAmbalaj Dünyası this magazine that is published quarterly in Turkish and in English has an intensely professional content and is distributed to about 4.500 people including top executives and technical and administrative representatives of companies that produce and use packaging, public organisations related to packaging, people and organisations that carry out training and academic work. The magazine which includes both translations and original articles from domestic and foreign sources is delivered to certain addresses and distributed in related domestic and foreign exhibitions and similar places. The number of printed and delivered magazines can rise up to 7.000 at times when there are a high number of exhibitions.

Ambalaj Dünyası – The Packaging World includes sector news as well as technical subjects, environmental subjects, legislation, design and many other subjects from domestic and foreign sources. Anyone can subscribe for a price for the bulletin which is sent to ASD members and selected lists free of charge. Pack Converting Magazine has been published and distributed quaterly about 1300 number for packaging and packaging machine producers.

TURKISH PACKAGING INDUSTRY CATALOGUEThis data bank which is issued in CD format contains all contact information, including internet information, and products of about 3.000 large, medium and small-sized packaging producers. In the CD, where it is possible to search for product and producer using key words, there is also the chance of viewing members’ websites even when off-line, that is, not connected to internet. Catalogue information includes the packaging companies in the member lists obtained from the Chambers of Commerce and Industry from all over Turkey, participants of packaging exhibitions and packaging-related exhibitions in Turkey, members of associations working in the packaging sector, those who send us information about themselves through our website or because of any other relation, or those that we have found out coincidentally. These lists are being revised at intervals of 5 – 6 months either through telephone calls or using the notices of change that have been received during the year. This catalogue which can be obtained by mail order is sent free of charge to the foreign trade representatives abroad.

TURKISH PACKAGING INDUSTRY REPORTFor the last 10 years, we have been publishing an annual report that includes information about the Turkish packaging sector obtained from various sources. This report, which is prepared both in Turkish and in English, includes quantity and quality information about the products that have been produced in the Turkish packaging sector, some statistics, and names of certain producers.

GENERAL INFORMATION SERVICEFor the members who ask for information, domestic and foreign sources are being scanned and the information and research results obtained from these sources are first sent to the member who had asked for it and then to the other members through the bulletin. Besides our members,information requests of people who contact our association by telephone, electronic mail or other means are processed as soon as possible. These requests which are generally made for the producer of a certain product are answered using the lists from the Packaging Industry catalogue. Besides producer enquiries, questions about technical and market information about packaging as well as about the applicable legislation are answered quickly using the existing sources and our experiences. Our efforts


ABOUT ASD

are primarily focused on requests from our members, but inquiries from other people and organisations are answered as well. Individual work that we think may be interesting for our members are consequently shared by our members. These services are free of charge.

TRAINEE PLACEMENT ORGANIZATIONUniversity members who, after graduation, shall probably be employed in our sector or in organisations that serve our sector, are helped to receive training in our member organisations in order to reinforce their theoretical information with practical experience. We are trying to build a bridge between the students who wish to receive training, the related unit in their school and the members who can employ trainees in order to achieve an effective employment.

THE CRESCENT AND STARS FOR PACKAGING COMPETITIONThe subject of this year’s Crescent and Stars of Packaging competition, which will be organized for the 7th time by the Turkish Packaging Manufacturers Association (ASD), is the packaging manufactured in the world. The competition is open to packaging products manufactured and launched by both Turkish companies and all other companies abroad. With this competion it is aimed to; promote and strengthen in international markets the corporate identities of the packaging products manufactured in Turkey & the World, to offer participants the opportunity to earn their original designs better positions in international

● Food, ● Beverages, ● Electronic and

Electrical Supplies, ● Healthcare and

Cosmetic Products, ● Household Products,

Automotive, Office Equipment and Supplies,

● Packaging for Other Non-food Products,

● Medical and Pharmaceutical Products,

● Industrial and Transportation Packaging,

● Packaging Materials and Components,

● POS Display, Presentation and Storage Products, Flexible Packaging,

● Graphic Design, ● Luxury Packaging*, ● Packaging Machinery,

Equipment and Technology*

COMPETITION CATEGORIES

*New Competition Categories

markets; and Packaging that will be crowned with the 2016 “Crescent and Stars of Packaging” awards will be judged in different product categories that are in harmony with those laid down in the WorldStar Competition organized by WPO – World Packaging Organization and the AsiaStar Competition organized by APF-Asian Packaging Federation. These packaging products are those intended for the specific products described in 14 categories. Packaging Manufacturers & Suppliers, Brand owners and Designers can attend the competition separately or jointly in following categories:

Please visit www.ambalajyarismasi.com for more information and competion results.

EURASIA PACKAGING EXHIBITIONEurasia Packaging Istanbul-International Packaging Exhibition that is held every year by the Turkish Packaging Manufacturers Association in cooperation with Reed TÜYAP is one of our important activities. The exhibition that shall be held for the 21th time in 2015 has grown about 30 times since the first year. While increasing number of companies attending the exhibition has led to the enlargement of the exhibition area; there are improvements in the exhibition qualities. The exhibition is the main platform that reflects the most current and comprehensive situation of the Turkish Packaging Industry. We have been working to improve

in a sustainable manner the size that the exhibition has reached as well as the reputation that the exhibition has gained in global markets. Special discounts are applicable for ASD – members who participate in the exhibition.


UNIVERSITY – INDUSTRY COOPERATIONCooperation is being established with universities in Turkey that give training and carry out academic work in packaging area. In the researches that we made about the work done in Turkey in this field, we found that there are 103 different courses given in 12 departments of 41 universities. We share information that universities may need about the subject of packaging. Time to time, we try to contribute with conferences, panels, workshops and operation tours. We plan to expand this work, which in the past period was carried out mostly at local level, to an increasingly wider geography.

ASD PACKAGING ACADEMYWe are organising seminars on several subjects in order to increase and develop the vocational knowledge and competencies of our members. We are holding these seminars in our hall in the general Packaging Industry building or in other venues depending on the number of participants. Some of these seminars are as follows

● Plastic Materials ● Glass Packaging ● Carton Packaging, ● Flexible Packaging, ● Printing Techniques Basic, ● Flexo Printing Tecniques, ● Packaging and Food Safety, ● Packaging Waste and Enviroment Legislation, ● Packaging Design and Intellectual Property Rights, ● GMP and Hygiene Princhiples. ● Packaging and EU Legislation Training,

PACKAGING LITERATURE LIBRARYWe are building a specialised library to have sources about packaging-related matters. As a result of our work that lasted about 3 years, we gathered 900 books with professional and economic content, more than 1.000 company catalogues/brochures, about 400 promotional CD’s, 200 articles and 2000 magazines. These are enhanced every month by about 100 regular and non-regular publications. In order to make the sources more easily accessible, we are renewing our catalogue and classification. Our Packaging Literature library is open free of charge within working hours to everyone who wants to carry out research or professional study about packaging. Our aim is to transfer this collection to cyber environment to make it accessible 7/24.

GOVERNMENT RELATIONSWe are getting involved in programs organised by Ministries in order to have our industry be informed quickly and effectively as part of the harmonisation work that is carried out parallel with the EU legislation. We are sharing with our members the information that we obtain from these programs. We are also trying to answer our members’ requests about legal processes and practices with the help of related authorities

ASD - WEB SITEwww.ambalaj.org.tr is the name of our website which has been active since 2001. This website allows the promotion of members at international level. Members may have an e-mail address and web promotion opportunity upon request. There about nearly 800 visitors to our website everyday. This number becomes 1.500 at times when there are exhibitions or packaging regulations or similar occasions.


ABOUT ASD

BOARD OF DIRECTORS NAME SURNAME

Chairman of Board Sadettin KORKUT

Deputy Chairman of Board Zeki SARIBEKİR

Board Member & Treasurer Serdar BAŞARIR

Board Member Zeki LEVİ

Board Member Oktay DURAN

Board Member Aydın OKAY

Board Member Cemal AYLA

Board Member Murat ÖZADAM

Board Member Kazım GAMGAM

Board Member Mustafa TACİR

Board Member Hakan ÖZHUY

INTERNATIONAL RELATIONSWe are getting membership for international organisations that are suitable for our association and mission in order to be active both in the framework of our efforts to establish and develop an institutional identity for our sector and in the matters at the global scale. Being an active member of

● WPO - World Packaging Organization ● IAPRI - International Association of Packaging Research

Institutes ● APF - Asian Packaging Federation (Turkey/ASD is an

Executive Member) ● The Editor in Chief of our magazines is member of IPPO

– International Packaging Press Organization.

NATIONAL PACKAGING DESIGN STUDENT COMPETITIONASD works in cooperation with Reed TÜYAP to organise National Packaging Design Student Competition. This national competition which is repeated every year to give monetary awards and scholarship aims to encourage Turkish students who get design education to develop packaging design projects, to increase the interest for packaging sector among designers and designer candidates, to lay the foundation of an interface between industry and designers, to increase the sensitivity for the development of programs that will result in university-industry cooperation, full-time employment, hardware donations, supply of research funds and experience exchange. And the ultimate objective is to develop a packaging industry that will contribute to the locally produced merchandises find a place in domestic and foreign markets; and to gain competitive power through the added value achieved by original and correct packaging applications.

Winners can also apply the international competitions WorldStar Student & Asia Star.

BOARD OF DIRECTORSASD Board consists of members who are professionals or employer managers in the leading companies of its

Emre Karacan“Şifa Süzen Poşet Çay”

Zeynep ÇebiEge Apaydın

Özgün Yurdaer“Recyc-all”

Muhammed Saner Öztürkler“Wave”

manufacturing branches. As a natural result of the wide activity area of ASD, Board Members, besides performing their duties in ASD, occupy managing positions in associations that are related to different professional groups of packaging industry. Therefore it is possible to achieve a homogeneous cooperation and consensus in general matters.

PREREQUISITES FOR ASSOCIATION MEMBERSHIPThe main prerequisite for membership is that the applicant must meet the requirements listed in the law of associations and must be the owner or the legal representative in managing position of a company that has packaging related operations. Maximum two managers from a company can be accepted for association membership. It is also possible to become a member of the association in the form of juristic personality. Juristic personality memberships are even encouraged. Members can obtain our publications and the above mentioned services either free of charge or for a very low price. They have priorities in attending the training programs and pay discounted prices for announcements, exhibitions and other events.


ASD NEWS

Eurasia Packaging Exhibition, which was organized by the cooperation of Packaging Manufacturers Association (ASD) and REED TÜYAP Fuarcilik, and was promoted by Packaging Machinery Association (AMD), Label Manufacturers Association (ESD), Carton Board Packaging Manufacturers Association (KASAD), Metal Packaging Manufacturers Association (MASD), Corrugated Board Packaging Manufacturers Association (OMÜD) and Rigid Plastic Packaging Manufacturers Association (SEPA), had thousands of professionals assemble between the dates of 22-25 October 2015 at Tüyap Fair Convention and Congress Centre.

The exhibition, which had the innovative packaging solutions from all over the world come together on an area of 109 thousand m2 at Tüyap Fair Convention and Congress Centre, has the title of the world’s biggest packaging exhibition. Especially the procurement

Eurasia Packaging 2015 Istanbul With a Record AttendanceEurasia Packaging Istanbul Exhibition 2015, which is organized by the cooperation of Packaging Manufacturers Association (ASD) and REED TÜYAP Fuarcilik, was held for the 21st time between the dates of 22-25 October. More than 50 thousand visitor from 91 countries and more than one thousand two hundred companies from 38 countries participated in the exhibition, which was held at Tüyap Fair Convention and Congress Centre.

AMBALAJ DÜNYASIPACKAGING WORLD 15

ASD NEWS


ASD NEWS

committees from Iran, Iraq, Israel, Russia, Azerbaijan, Kazakhstan, Georgia, Macedonia, Morocco, Jordan, Algeria, Egypt and Bulgaria showed interest for the exhibition.Visitors and exhibitors were able to connect via a new portal thanks to our newly introduced Packaging Fair mobile application available on both IOS and Android. Thanks to the Packaging Fair application, information on fair scope, special section, seminar program, exhibitor list, floor layout and transportation became available. Reaching high download numbers in a short period, the mobile application became a vital source for exhibitors to showcase their stands and products.

Among the 5,012 international visitors at the Eurasia Packaging Fair, more than 800 guests were hosted via Elite+ and hosted buyer program at Tuyap Palas Hotel. Senior level decision makers from Azerbaijan, Georgia, Russia, Egypt, Iran, Iraq, Syria, Jordan, Morocco, Algeria, Tunisia, Bulgaria, Bosnia and Herzegovina, Greece, Macedonia, Albania and Serbia constituted the hosted buyer program. Visitors invited as a part

of the Eurasia Packaging Fair revelations had high number of B2B meetings with the exhibitors. These visitors proved the effectiveness of Eurasia Packaging Fair with their purchases.

Packaging Istanbul 2015 - the 21st International Packaging Industry Exhibition, the students have been awarded. In the competition where 148 applications from 19 different universities, the finalists who share the first 3 ranks will be granted with lifetime scholarship beside monetary awards. In the National Packaging Design Student Competition. Eurasia Packaging Fair, the most prestigious and attractive fair in its region, will be opening its doors between November 2-5 2016 from Wednesday to Saturday.

11th National Packaging Design Student Competition Award Ceremony was held in two special events within the Fair. The first of them was the National Student Packaging Design Competition Award Ceremony 2015, which was held for the 11th time this year in cooperation with ASD and Reed TÜYAP.

All highest ranking projects were introduced to the participants in a separate booth space during the fair.

Eurasia Packaging Istanbul Exhibition 2015, which is organized by the cooperation of Packaging Manufacturers Association (ASD) and REED TÜYAP Fuarcilik, was held for the 21st time between the dates of 22-25 October.

Another section which was followed with interest throughout the fair was our booth where “Crescent and Stars of Packaging Competition” winning products were exhibited.

We shared the booklet “Things to Know about Packaging and Environment” with our young brothers and sisters of elementary school age, in a specially designed info-booth. Little ones of all ages showed great interest in the book filled with colorful graphics.


ASD NEWS

In the competition which is organized with the purpose of enabling the students who are educated in the field of industrial design in Turkey to aim towards to the field of packaging design and contributing to the creation of a sector with a high level of international competition power; the finalists sharing the first three rankings were the owners of the prize money; 5 thousand TL, 3 thousand TL, and 2 thousand TL. Our three students were awarded with a 1000 TL honorable mention. The students sharing the first three rankings, besides various awards, were also awarded with a scholarship given under the name “ASD & TÜYAP Education Scholarship”, 12 months a year throughout their education.

Another special event held within the scope of the Fair was Turkey Corrugated Cardboard Summit which was organized by Reed, a company operating in People’s Republic of China. In the organization held at the TÜYAP Fair Convention and Congress Center on October 21, 2015 Packaging Manufacturers Association (ASD) General Secretary Aslıhan Arıkan gave a presentation titled “Opportunities in the paper sector in Turkey”. During the half-hour presentation, important data from the packaging sector report was shared with foreign participants. The presentation in which our paper and corrugated cardboard industry were discussed in details drew the attention of foreign participants.

In 2016 We Will Meet Wednesday to Saturday!The Fair, ranking fourth in size in entire Europe, and being the most pre-eminent fair among the fairs held each year in Europe, has emerged as the main platform reflecting the most current and comprehensive state of the Packaging Industry of Turkey.

Eurasia Packaging Fair, the most prestigious and preferred packaging industry fair of its region, will open its doors from November 2nd to 5th in 2016, from Wednesday to Saturday. Do not miss this great meeting.

ASD - Star of the Fair In Eurasia Packaging 2015 İstanbul – 21st International Packaging Industry Fair, we met with the participants through our ASD booth located in the main foyer. We also held interviews with our guests visiting the fair from home and

Young designers were also among the visitors to our stand.

abroad, members of the sector and some of the members of our association who had booths in the fair. We have signed a cooperation agreement with Korea Packaging Association (KOPA) which was visiting us from abroad.

Young designers were also among the visitors to our stand. We hosted the winning packaging design students of 11th National Packaging Design Student Competition at our booth. At the first day of the fair, we gave the awards to the winning students at the cocktail that was organized in the evening. All highest ranking projects were introduced to the participants in a separate booth space during the fair. Awards ranking in the “Crescent and Stars of Packaging Competition” were announced.

Prepared and published by our association, we shared the booklet “Things to Know about Packaging and Environment” with our young brothers and sisters of elementary school age, in a specially designed info-booth. Little ones of all ages showed great interest in the book filled with colorful graphics. Finally; our booklet “Things to Know about Packaging and Environment”, of which we made free distribution in Bor District of Niğde, in Zile District of Tokat, Tokat Municipality and in Dilovası District of Kocaeli, reached out to 100 thousand children to this date.

Another section which was followed with interest throughout the fair was our booth where “Crescent and Stars of Packaging Competition” winning products were exhibited. Out of the 169 packagings applied to the competition this year, 16 of them awarded with “Gold”, 20 with “Silver” and 18 with “Bronze” awards. 34 packagings from various categories were also awarded with the “Competency Award”. Selected with the cooperation of TSE from the “Gold Award” winners, 3 packagings owned the “Gold Packaging” award. All highest ranking packagings during the fair were followed with interest in the booth area. And last to mention, Trade Publications was the section to which the participants showed an intense interest. Participants found the possibility to access easily to our Packaging World and Pack Converting magazines which were specially prepared for the fair, both from the ASD booth and the Section of Trade Publications.

At the first day of the fair, we gave the awards to the winning students at the cocktail that was organized in the evening.


ASD NEWSEurasia Packaging Istanbul ExhibitionThe exhibition was organized for the 21th time in 22-25 October 2015 has

grown about 30 times since the first year.

109,000 m2

Show Size

1211 38 51.217 12Companies & Company

Representatives Countries Visitors Halls

Visitors Profile

%29Balkans – Eastern Europe

%16 Western- Middle Asia (Russia included)

%15Caucasus

Middle East

Western EuropeNorth – South

America Eastern Asia – The Pacific

Africa

%20%16%1 %2

%11

South Korea FranceTaiwanIndiaSpain

ItalyChinaGermany USA Great Britain

Exhibitors Survey Results

Exhibitors plan to exhibit next year%91

Visitors confirmed they will attend Eurasia Packaging Fair 2016%97

Visitors were informed about the industry%91

Visitors reported they will be making a purchase via the fair%55

%91Exhibitors were successful in strengthening the image of company%80

Exhibitors were successful in meeting their overall objectives

Exhibitors were successful in improving business relationships%87

Visitors are satisfied with the fair%95

14886 75 2823

23222220 17

Companies & Company Representatives

Top 10 Countries Represente

Anatolian Peninsulaİstanbul

5.012 International Visitors

46.205Domestic Visitors

51.217Total Visitors

Visitors Profile

Breakdown of Visitors by Authority

Top Visitor Markets hosted from

The Percentage of Orders During the Exhibition

The Percentage Expected to Give Orders After the Exhibition

Food %41Beverages %15Print, Publishing & Stationary %11Cosmetics & Personal Care% 7Chemistry, Paint & Mineral Oils% 5Cleaning & Hygiene % 3Automotive % 3

Pharmaceuticals & Medical Sector % 3Construction & Building Materials % 2Textile, Clothing & Footwear% 2Household Appliances% 2Glassware & Tableware%1,5Furniture%1,5

Logistics%1,5Electronics -IT%1,5

%21,2

%53,1

%30,6

%74,3

Domestic

Domestic

International

International

Azerbaijan

Bosnia and Herzegovina

Bulgaria

Algeria

Morocco

Georgia Iran

Macedonia

Egypt

Russia

Serbia

Tunisia

Jordan

Greece

Company Owner/Partner

Manager/Director

General Manager /CEO

Specialist

Other

%31%26%20%19%4 Million305 $

Total and Both Local and Global Expected Sales Revenue Around


ASD NEWS

Champions were announced for the Crescent and Stars of Packaging Competition organised for the 6th time in 2015 by Turkish Packaging Manufacturers Association (ASD). In the

competition where 169 packaging entries were assessed in 9 categories, 88 of them were awarded. One of the awards was for

Switzerland in the Competition which accepted foreign entries for the first time this year.

Results Announced for 2015 Crescent And Stars of

Packaging Competition

Gold Packaging Award winners received their awards from President of ASD Sadettin Korkut and TSE President Sebahittin Korkmaz.

The awards for the Crescent and Stars of Packaging Competition 2015 organized by the Turkish Packaging Manufacturers Association (ASD) were distributed at an event held at Shangri-La Bosphorus on 8 December 2015. Champions were announced for the 2015 Crescent and Stars of Packaging Competition, the award ceremony of which has been postponed to a future date in 2015 because o f the terrorism actions taking place in the Eastern and South-eastern regions and due to respect for the memories of our martyrs that struck us with grief. Of this year’s 169 packages in the competition, whose award ceremony will later be announced by ASD, 16 were granted ‘Gold’, 20 ‘Silver’, 18 ‘Bronze Awards’. 34 packages in various categories received ‘Competency Awards’. 3 packages selected in cooperation with Turkish Standards Institute (TSE) from among the ‘Gold Award’ winners won the ‘Gold Packaging Award’.

This year Crescent and Stars of Packaging Competition, where packaging manufactures, brand owners and designers participated with their commercialised packages, had the highest number of entries in Food, Graphic Design and Beverages categories. Considered to be one of the most valuable awards in Turkey, the competition had more than 50 percent of the applications from food, graphic design and beverage sectors. In the Industrial & Transportation


ASD NEWS

packages category, there were about 3 times more entries as compared to the previous year. This year the highest number of applications was in the graphic design category with 39 packages.

The jury, after doing a one-by-one assessment of the packages that entered the competition in the branches of Industrial and Transportation, Flexible, Health and Cosmetics Products & Pharmaceuticals, Packaging materials, Presentation and Protection Products, Non-Food Packaging identified the champions of 2015 through a difficult process. This year’s ‘Gold Packaging Award’ was granted to 3 products from Food and Exposition, Presentation and Storage Product at Points of Sale category. A packaging from Switzerland was also granted an award in this year’s competition where entries from foreign countries were accepted for the first time.

President of ASD Sadettin Korkut gave the following information about the results of this year’s competition: “One of the primary targets of ASD is to bring our sector to a more competitive position in international markets. Our Crescent and Stars of Packaging Competition, which is now an international brand, was opened to foreign countries

this year. With the Crescent and Stars of Packaging Competition having gained an international nature, Turkey now will select World Crescent and Stars of Packaging. When the number of entries from foreign countries in our competition increases in the future, Turkey is expected to become a global and not only a regional centre of attraction in packaging sector.”

Indicating that the finalists who were granted at least Competency 2015 Award in the Competition will be entitled to participate in the WorldStar Competition organised by the World Packaging Organisation and the AsiaStar Competition organised by Asia Packaging Federation, Korkut said, “We will demonstrate the current position of Turkish packaging sector to the whole world in these international competitions which are supported by the member countries of these organisations and in which ASD has been giving votes as the jury member.”


ASD NEWS

Packaging MaterialsCategory

Gold

Eco Friendly, low density PPyOGHURT Cups / Teknik Plastik Greiner Amb. San.

ve Tic. A. S.

ElifFine Eco Packaging Film / Elif Plastik Ambalaj San. ve Tic. A. S.

Silver Eurocol Enviromental Friendly Regranulated Paint Bucket /Jokey Plastik Istanbul San. Ve Tic. A. S.

Bronze ElifCare Bio Material Degrading at The End of Use /Elif Plastik Ambalaj San. ve Tic. A. S.

Potassium Nitrate /Gübre Fabrikalari T.A.S. (Gübretas)

Competency JET 31P-Milka Chocolate Promostion Packaging /Jokey Plastik Istanbul San. Ve Tic. A.S.

Gold Packaging Award

Efes Xtra 4 Bottle Packaging With Handle / Camis Ambalaj Sanayi A.S.

Plastic Food Box For 200 Ml / Sarten Ambalaj San. ve Tic. A. S.

Yeni Kavaklidere Vinegar Bottle / Sisecam Group

Industrial and Transportation PackagesCategory

Gold

Eti Pallet / Plate Application /Eti Gida San. Ve Tic. A. S.

Silver Builfin Stove Top Packaging /Olmuksan International Paper Ambalaj San. ve Tic. A. S.

IMCR35 - Knuckle Box / Tri-Wall Turkey Kagit San. Tic. A.S.

Diesel Pump Packaging / Olmuksan International Paper Ambalaj San. ve Tic. A. S.

HERE ARE THE PACKAGING OSCARS


ASD NEWS

Industrial and Transportation PackagesCategory

Bronze Micro / Gübre Fabrikalari T.A.S. (Gübretas)

Competency Plastic Industrial Oil Container For 4 Ltrs / Sarten Ambalaj San. ve Tic. A. S.

Lamp Seperator and Box / Bayindir Ambalaj San. Tic. Ltd. Sti.

Fresh Box / Mondi Tire Kutsan Kagit ve Ambalaj San. A. S.

Panel Box / Kaplamin Ambalaj San. ve Tic. A. S.

Home-Automobile-Office Appliances, Equipment and DisposablesPackages For Other Non-Food Products

Category

Gold

Miocar Ecopack Windscreen Cleaner /Dow Europe Gmbh ( The Dow Chemical Company)

Silver Bingo The Smell of My Lamb / Umay Çubukcu Reklam ve Tasarim Hizm. Ltd. Sti.

JET2+185 Special Paint Bucket /Jokey Plastik Istanbul San. Ve Tic. A.S.

Bronze Plastic Industrial Oil Container For 4 Ltrs / Sarten Ambalaj San. ve Tic. A. S.

Drain Opener /Koruma Temizlik A.S.

Competency Bingo Soft / Tasarist Ltd. Sti.

Lavatory Faucet Box / Modern Oluklu Mukavva Ambalaj San. Ve Tic. A.S.

Yasemin Coffee Set /Kütahya Porselen San. A.S. Ambalaj Fabrikasi

Flexible PackagingCategory

Gold

Multilayer / High Barrier and Printed Films (Top and Bottom) /Korozo

Ambalaj San. ve Tic. A.S.

ElifHolo Holographic Printed Flexible Packaging /Elif Plastik

Ambalaj San. ve Tic. A. S.

Silver Rose Scented Garbare Bag /Korozo Ambalaj San. ve Tic. A.S.

Bronze ElifHolo Coffee Packaging /Elif Plastik Ambalaj San. ve Tic. A. S.

Petito Mascot Shaped Doypack /Eti Gida San. Ve Tic. A. S.

Competency Non Adhesive Instant Soup Packaging / Ispak Izmit Sivi Paketleme San. A. S.


ASD NEWS

Graphic DesignCategory

Gold

Pastavilla Junior Pasta / Umay Çubukcu Reklam ve Tasarim Hizm. Ltd. Sti.

Sek April 23 Special Flavored Milk / Umay Çubukcu Reklam ve Tasarim

Hizm. Ltd. Sti.

Sirma Mineral Water With Vitamins / Tasarist Ltd. Sti.

Silver Amigo /Twinsadhouse

Lipton Yöresel Kesifler Herbal & Fruit Infusion /Solutions Istanbul Marka ve Dizayn Ltd. Sti.

Pinar Special Cheese Line / Pinar Süt Mamülleri San. A. S.

Sek Flavored Milk /Umay Çubukcu Reklam ve Tasarim Hizm. Ltd. Sti.

Sek Fruit Nectar Family /Umay Çubukcu Reklam ve Tasarim Hizm. Ltd. Sti.

Bronze Koroplast Garbage Bag Series / Vena Tasarim ve Yatçilik San. Tic. Ltd. Sti.

LAV Product Packaging / Lav

Papia Toilet Paper - Russia / Hayat Kimya Sanayi A.S.

Competency Bora Plastic Kitchenware / Orhan Irmak Tasarim San. Ve Tic. Ltd. Sti.

El Sabah Fruit Juices / Orhan Irmak Tasarim San. Ve Tic. Ltd. Sti.

FoodCategory

Gold

Plastic Food Box For 200 Ml / Sarten Ambalaj San. ve Tic. A. S.

Yeni Kavaklidere Vinegar Bottle / Sisecam Group

Silver The Plastic Container of 110 ml Algida Maras Usulü Icecream Product /Üstün Plastik Ambalaj San. Ve Tic. A.S.

Sütas Cream Cheese / Sütas Süt Ürünleri A. S.

Uno Premium Sandwince Whole Wheat /Unmas Unlu Mamülleri San. ve Tic. A. S.

Bronze Efsina / Estuz Eskisehir Tuz Gida San. Ve Tic. A.S.

Ülker Ducros Grill Range / McCormick Yildiz Gida San. Ve Tic. A.S.

Competency The Plastic Container of 500 ml Algida Maras Usulü Icecream Product / Üstün Plastik Ambalaj San. Ve Tic. A.S.

340 GRS Luncheon Meat Can / Sarten Ambalaj San. ve Tic. A. S.

Özge Round Containers Hexagon Cantainer / Özge Plastik Ambalaj San. A. S.

Pide Box / Mondi Tire Kutsan Kagit ve Ambalaj San. A. S.

Safya Sunfoower Oil Pet Bottle / Aves Enerji Yag ve Gida San. A.S.

Wesley / Twinsadhouse


ASD NEWS

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ASD NEWS

Graphic DesignCategory

Competency Eris Flour, wheat flours / Solutions Istanbul Marka ve Dizayn Ltd. Sti.

Eyüp Sabri Tuncer Natural Olive Oil Cosmetics Series / EST - Eyüp Sabri Tuncer Kozmetik San. A.S.

Papagan-2015 New Packaging Design / Emekçioglu Gida Tuz Kim. Paz. Tic. Ve San. A.S.

Tadim Nuts / Orhan Irmak Tasarim San. Ve Tic. Ltd. Sti.

Tat Ketchup Family / Umay Çubukcu Reklam ve Tasarim Hizm. Ltd. Sti.

Uno Apple Pie With Cinnamon / Unmas Unlu Mamülleri Sanayi ve Ticaret A.S.

Yeni Raki Rastgele Raki Packaging (Limited Edition) / Tasarimüssü Ltd. Sti.

BeveragesCategory

Gold

Kemal Kükrer Turnip Juice / Sisecam Group

Sütas Ayran 300 ml Glass Bottle / Sütas Süt Ürünleri A. S.

Silver Gagoz Soft Drink Bottle / Sisecam Group

Terra Öküzgözü Bogazkere Tin Giftpack /Teksan Teneke Kutu Amb. San. Ve Tic. A.S.

Bronze Plastic Bottle For 700 Ml / Sarten Ambalaj San. ve Tic. A. S.

We’r Türk Kahvesi /Nar Dogal Ürünler Tur. Tic. Ve San. A.S.

Competency Beyoglu Gazozu / Harika Yasa Dis Tic. Ltd. Sti.

Damla PlantBottle / Coca-Cola Satis ve Dagitim A.S.

Istanblue Vodka Packaging /Tasarimüssü Ltd. Sti.

Sirma Icetea Bottle / Sisecam Group

Health and Cosmetic Products - PharmaceuticalsCategory

Gold

Eyup Sabri Tuncer Lemon Eau De Cologne 400Ml Glass Bottle / EST -

Eyüp Sabri Tuncer Kozmetik San. A.S.

Eyup Sabri Tuncer After Shave Series / After Shave No:1, No:2, No:3,

No:4 / EST - Eyüp Sabri Tuncer Kozmetik San. A.S.

Silver Bioxcin Genesis Herbal Serum Against Hair Loss / Akademi Matbaacilik Iletisim Hizm. San. Ve Tic. Ltd. Sti.

Vocalzone Pastille Box / Teksan Teneke Kutu Amb. San. Ve Tic. A.S.

Bronze Dalan Care Soap Ageam’s Natural Oils /Dalan Kimya Endüstri A. S.

Komili LiQuit Foam Soap / Twinsadhouse

Otaci Keratin Arginine Hair Care Serum / Otaci Bitkisel Ürünler A.S.


ASD NEWS

Health and Cosmetic Products - PharmaceuticalsCategory

Competency Aplus Shampoo Series / Vena Tasarim ve Yatçilik San. Tic. Ltd. Sti.

Belux Shampoo /Renksan Plastik Sünger San. Ve Tic. Ltd. Sti.

Dosage Adjustable Pump / BONIQUET Sparchim Kozmetik Kimya San. ve Tic. Lti. Sti.

Point Of Sale Display, Presentation and Storage ProductsCategory

GoldEfes Xtra 4 Bottle Packaging With Handle / Camis Ambalaj Sanayi A.S.

Silver Fishing Season Display / DPN Reklam Hizmetleri ve Iletisim Çözümleri - Serdar Arkan Çinetçi

Bronze Sarella Promopack / Orhan Irmak Tasarim San. Ve Tic. Ltd. Sti.

Competency Efes Light 6 Pcs Bottle Packaging With Handle / Camis Ambalaj Sanayi A.S.

Inclined Displayable Open Flat / Eti Gida San. Ve Tic. A.S.

Karma Stand /Mondi Tire Kutsan Kagit ve Ambalaj San. A.S.

Gold Sponsor: Sarten PackagingBronze Sponsors: Deren Packaging, Jokey Plastic, Sisecam Glass Packaging Group

Silver Sponsor: IKMIB - Istanbul Chemicals and Chemical Products Exporters’ AssociationBadge Sponsor: Özler Packaging

Competition Results Booklet Sponsor: Can Insurance CompanyPress Sponsors: Marketing Turkiye, Ambalaj Dünyasi Ambalaj e-Bülteni, Pack Converting


ASD NEWS

The National Packaging Design Student Competition Awards Went to Their Winners

In the opening ceremony of Eurasia Packaging Istanbul 2015 - the 21st International Packaging Industry Exhibition, the students have been awarded. In the competition where 148 applications from 19 different universities, the finalists who share the first 3 ranks will be granted with lifetime scholarship beside monetary awards. In the National Packaging Design Student Competition Awards 2015, the 11th of which has been held in 2015 with the cooperation of Turkish Packaging Manufacturers Association (ASD) and the Eurasia Packaging Istanbul Exhibition organizer Reed Tüyap, the first three ranks and the students who have been awarded with mention and certificates have been announced. In the opening ceremony of Eurasia Packaging Istanbul Exhibition - 2015, which was held on 22 October 2015, the awards went to their winners.

The National Packaging Design Student Competition Awards 2015, the 11th of which was held in 2015 with the cooperation of Turkish Packaging Manufacturers Association (ASD) and Reed Tüyap, the first three ranks and the students who have been awarded with mention and certificates have been announced.

A Record Number of ApplicationsFor the competition, which was held for the purpose of ensuring the students having the education of design, aiming towards the field of packaging design, and to contribute for the formation of an industry with a high power of competition, 148 projects from Industrial Product Design / Industrial Design and Graphics Design Departments of 19 universities across Turkey competed for being the winners. 12 projects in total were selected as winners and shared the first three ranks, the mention and certificate awards. In the projects that were the participants of the competition, the distinguishing projects were those which created a difference and convenience in the types of consumption and those which enabled a different point of view at the packaging design, beside their (environment effects concerned) functions of “Surrounding, Storing and Sustainability”, which is named as 3+1S an which is the basic function of packaging.

Both Rewards and Scholarships Granted to the Champion DesignersThe finalists who shared the first three ranks in the 11th National Packaging Design Student Competition Awards became the winners of the monetary awards of 5 thousand TL, 3 thousand TL and 2 thousand TL respectively. The three students being awarded with the mention awards were awarded with 1000 TL. Sadettin Korkut, the President of Packaging Manufacturers Association (ASD) stated as: “This competition is recognized and promoted by WPO (World Packaging Organization and APF - Asia Packaging Federation. Our young students who were deemed worthy of being awarded (including mention and certificate rewards) can participate in the competitions of WorldStar and AsiaStar Student that are organized by WPO and APF if they desire. We provide our students who are entitled for the first three ranks with various rewards, and besides

12 months of scholarships all along their educational lives under the name of “ASD & TÜYAP Education Scholarship” and we desire to contribute to the continuation of this success. Our students who have been successful at this competition achieve grand successes globally in WorldStar Student Competition. The projects of the finalists being ranked within the competition was exhibited at Eurasia Packaging Exhibition, which will be held between 22-25 October 2015 at Tüyap Exhibition and Congress Centre.


ASD NEWS

THE CHAMPION YOUNG DESIGNERS

“Balli Kaymakli ”Izmir University of Economy

Department of Industrial Product Design

“Dried Nuts Packaging” Dumlupinar University Department

of Graphics

“Cooler Pak” ITÜ Department of Industrial

Product Design .

“Box Candy” ODTÜ Department of

Industrial Product Design

“Single Use Protein Powder Packaging” ITÜ Department of Industrial

Product Design

“Nutpot”Bilgi University Department of Industrial Product Design

“Güldür”ODTÜ Department of Industrial

Product Design

“Sifa Süzen Tea Bag Packaging ” Anadolu University Department

of Graphics

“Telve Turkish Coffee Packaging Project ”

Marmara University Department of Graphics

“Recyc-all”ITÜ Department of Industrial

Product Design

“Wave”Anadolu University Department

of Industrial Design

“Stubble -Shaving Soap Packaging” Yasar University Graphics Design

Master Program

1. Muhammed Saner Öztürkler 2. Emre Karacan 3. Zeynep Çebi, Ege Apaydın, Özgün Yurdaer

Honorable Mention Büşra Öztürk

Honorable MentionTugay Topçu

Honorable MentionReyda Dönmez

Certi cate of RecognitionMertcan Avcı

Certi cate of RecognitionDilara Şebnem Esendemir

Certi cate of RecognitionAslıhan Tokat

Certi cate of RecognitionYağmur Cansel İlhan

Certi cate of RecognitionDilara Kartalkaya

Certi cate of RecognitionNur Nagihan Tuna


ASD NEWS

Asian Packaging Giants Met in Istanbul

Within the framework of the 40th Ordinary General Assembly and 65th Executive Board Meeting of the APF held last week under the leadership of the Turkish Packaging Manufacturers Association (ASD) and the support of the Asian Packaging Federation (APF), B2B (business-to-business) meetings and the AsiaStar 2015 Competition Award Ceremony was hosted, convening the Asian representatives of the packaging, food, pharmaceuticals, and cosmetics industries.

The event was attended by representatives from the food and food machinery, packaging, and packaging machinery sectors of Turkey, Bangladesh, China, Indonesia, India, Korea, Singapore, Sri Lanka, Thailand, Iran, and Kazakhstan. Over 200 B2B meetings were held with the attendance of close to 100 representatives of 36 companies operating in 11 Asian countries. Nearly 50 percent of the participants in these meetings stated that they had found an opportunity to do business with the firms they had met with.

The best packaging of Asia was chosenWithin the scope of events convening Asia’s packaging giants, the AsiaStar Packaging Competition Award Ceremony was held, choosing the best packaging in the continent. Turkey which participated in the AsiaStar competition for the 2nd time this year as one of the 196 applicants, and earned 18 awards was the 4th country with the highest number of awards won. In the ‘Consumer Products’ category which had the highest number of applications, Turkey was the 2nd country with the highest number of awards with 12.

Istanbul has for the first time hosted the Ordinary General Assembly of the Asia Packaging Federation (APF) where representatives of the Asian packaging sector congregate. The AsiaStar 2015 Competition Award Ceremony was also held during the 3 day event, on 24-26 Nov 2015. Turkey which participated in the AsiaStar Competition for the 2nd time and won 18 awards was the 4th country with the highest number of awards won.

Countries B2Bs

Awards to TurkeyApplications

Sadettin Korkut, President of ASD who emphasized the key role of the Turkish Packaging Industry in meeting Turkey’s objectives for 2023 commented, “As the packaging sector, we act on the vision of being the packaging center of Eurasia. Therefore, we increase our share in global competition each year, by manufacturing products with added value. The fact that the 40th Regular General Assembly of the Asian Packaging Federation (APF) of whose executive board we, ASD are members was held in Turkey is an indication of our country’s international power in packaging. I believe that this significant event that is attended by delegations of business persons comprising mostly buying and purchasing representatives of Asia’s leading packaging materials and packaging equipment sectors is very important and beneficial for our country.”


ASD NEWS

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ASD NEWS

Turkey Won 13 Awards at WorldStar 2016The results of WorldStar 2016, a competition organized by World Packaging Organization (WPO) were announced. Turkey won 13 awards at the competition, in which 293 products from 35 countries participated. After UK, US and China, Turkey was the third country that won the most awards.

The results of the WorldStar 2016, which is organized by World Packaging Organization (WPO), were announced. The jury meeting of the competition, in which 293 products from 35 countries participated, was held in Mumbai, India. Turkish companies achieved great success and won 13 awards at the competition. Turkey became the third country that won the most awards right after UK (15 awards), USA and China (14 awards). Turkey shared this position with Japan and Austria but managed to lead many countries such as Germany, France, Spain and Switzerland.

The Winners Are

ŞişecamSırma IceTea

Camiş AmbalajEfes Light 6-pack

DPN Fish Season Display

Elif Plastik ElifCare

Elif Plastik ElifHolo 3D

Elif Plastik ElifFine Elif Plastik ElifHolo

Kaplamin Ambalaj Panel Box

Korozo Multi-Layered, Printed Bottom and Top

Barrier Film

Modern Oluklu Mukavva Faucet Container

Sütaş Sütaş Ayran

Tasarımüssü İstanblue Vodka

Tasarımüssü Safya Sunflower

Seed Oil


ASD NEWS


ASD NEWS

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Serving as an umbrella organization for leading packaging manufacturers in Turkey, ASD has joined the global Save Food initiative. Having developed and implemented some significant projects to prevent food loss and waste reduction to improve food safety across the world, the Save Food initiative was founded in 2010 with the support of the United Nations’ Food and Agriculture Organization and Messe Düsseldorf. The Save Food initiative aims to encourage dialogue between industry, research, politics and civil society on food loss and waste reduction. For this purpose, the initiative regularly brings together stakeholders from the food, packaging and logistics industries involved in the food supply chain for conferences and projects. Thus it creates various platforms to highlight examples of best practice, develop innovative solutions and raise consumer awareness of the impact of food loss in order to ensure that food resources are used more efficiently.

ASD President Sadettin Korkut said, “Packed products is an indication of the importance being attached to consumers in terms of hygiene and health. Packaging helps us keep track of products and prevent illegal production. This, in turn, contributes to both the national economy and food safety. Packaging also helps us transport foods intact, keep them fresh for longer period of time. In short, packaging is essential to preventing food loss. In countries where packaging consumption rates are high, particularly in western Europe, food loss is as low as 2 or 3% thanks to packaging. However, in other countries where packaging consumption rates are low, food loss is as high as 50 or 60%.’’

Referring to the “Bread Waste Prevention Campaign” was launched in 2013 under the coordination of both the Ministry of Food, Agriculture and Livestock and the Turkish Grain Board, ASD President Sadettin Korkut said, ‘’Packaging loaves of bread properly and offering them to the consumer in small portions has made a contribution of TL 2.8 billion to the national economy

ASD Joins Save Food The Packaging Manufacturers Association (ASD) has joined the Save Food initiative. Pioneered by the United Nations’ Food and Agriculture Organization (FAO), the Save Food initiative aims to prevent food loss and waste reduction to improve food safety.

Referring to the “Bread Waste Prevention Campaign” was launched in 2013 under the coordination of both the Ministry of Food, Agriculture and Livestock and the Turkish Grain Board, ASD President Sadettin Korkut said, ‘’The campaign, which has prevented waste of 1,05 million loaves of bread a day, amounting to 384 million a year, has been mentioned by Save Food as a good example worth imitating across the world. It is essential that every individual across the world has access to safe and adequate amount of food. At ASD, we are determined and assume responsibility to contribute to the efforts intended to solve this matter.’’

in only one year. “The campaign has been mentioned by Save Food as a good example worth imitating across the world in terms of prevention of food loss.’’ Korkut added, “The annual loss of fresh vegetables and fruits that are grown through hard work is nearly TL 16 billion. We have a similar problem with legumes. About 30% of these products are placed on the market in packages. But packaging can help us prevent food from being dumped. Through the extensive expertise of ASD members in this area, I believe we will be able to make significant contributions to the global Save Food initiative which is working to find out ways and develop solutions to prevent food loss and reduce food waste across the entire value chain. It is essential that every individual across the world has access to safe and adequate amount of food and we will continue using all our resources to make this ensure that. We are determined and we assume responsibility to contribute to the efforts intended to solve this matter.’’


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ASD NEWS

Positive contribution to current deficit The industry recorded a foreign trade surplus of USD 595 million in 2015 and thus continued to provide positive contribution to the current deficit which is one the national economy’s major problems. In addition, the industry recorded an exports unit of 2.158 (USD/KG) in 2015, which confirms the industry’s exports performance was above the average of Turkey’s overall exports. Our industry has been making considerable positive contribution to the current deficit. It is important for us now to tap the existing potential in an effort to grow bigger, and also to continue to add value to the national economy.” The Turkish Packaging Manufacturers Association (ASD) published its 2015 report, prepared on the basis of data from the Turkish Statistical Institute and containing the industry’s foreign trade data for 2015. According to the report, the industry increased its exports by 17%, compared with 2014, to USD 3 billion 740 million.

Germany top export destination In 2015, Germany and the U.K. were the top export destinations for the packaging industry with exports of USD 287,3 million and USD 269,5 million, respectively.

Stating that 2015 was a tough year for the Turkish economy, ASD President Sadettin Korkut said, “Despite all the geopolitical risks, political uncertainties caused by two successive elections, escalating terror incidents and the

negative effects of the Euro/USD parity encountered by the Turkish economy last year, the industry showed good performance. The industry will focus on high value-added products and explore new markets in 2016 to take strong steps towards recording USD 10 billion worth of exports as part of its 2023 vision.”

Exports up, imports down According to the data released by ASD, the packaging industry’s exports grew 11% in terms of volume, but lost 12% in value, in 2015, compared with 2014. Importing 1 million 921 thousand tons of packaging materials in 2014, the industry improved its performance in this segment in 2015, importing 1 million 719 thousand tons of materials. This decrease in imports reflected at a higher rate in the industry’s import expenses, declining from USD 3 billion 583 million to USD 3 billion 145 million. Supported by the growth in exports, this decrease in imports resulted in a trade surplus of USD 594,7 million.

An examination of the import figures in terms of packaging types shows that plastic packaging products held a share of 55% and paper/cardboard packaging 35% in the total imports. The highest drop was observed in the imports of glass packaging products in 2015, decreasing by 51% in terms of volume and 42% in terms of value. This segment was followed by paper/cardboard packaging by a decline of 8%, while imports of wooden packaging and of bags/sacks grew 14% and 13%, respectively, in 2015.

ASD released the foreign trade data of the packaging industry for 2015. Turkey’s exports fell 8.6% last year, while the industry achieved to increase its exports by 17% and decreased imports, recording a foreign trade surplus of USD 595 million.

Packaging Industry Exports Grow 17%

The Turkish Packaging Manufacturers Association (ASD) released the industry’s foreign trade data for 2015. Commenting on the data, ASD President Sadettin Korkut said, “The industry exported some 1.7 tons of packaging products in 2015, recording USD 3.7 billion in import revenues. In 2015, Turkey’s exports in terms of volume fell 1.5%, compared with 2014, while the packaging industry increased its exports volume 17%. In addition, the amount of cash paid by the industry for packaging imports fell some 11%. The industry’s exports have outpaced imports thanks to the added-value we have created.


ASD NEWS

PackConverting that is published quaterly in Turkish and in English has an intensely professional content and is distributed to about 1300 people including top executives and

technical and administrative representatives of companies that produce and use packaging, public organisations related to packaging, people and organisations that carry out training

and academic work. The magazine which includes both translations and original articles from local and foreign sources is delivered to certain addresses and distributed in related local and

foreign exhibitions and similar places. The number of printed and delivered magazines can rise up to 2.000 at times when there are important exhibitions.

For more information about AD and Subscription: [email protected]

ASD Ambalaj Sanayicileri Derneği Koşuyolu Katip Salih Sokak No:13 Kadıköy - İstanbul

Tel:(0216) 545 49 48 Faks:(0216) 545 49 47 [email protected]

www.ambalaj .org. t r

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ASD NEWS

Turkish Packaging Manufacturers Association (ASD) and Korea Packaging Association (KOPA) signed a cooperation agreement in November. Under the agreement, the parties will collaborate in terms of seminars, factory visits and information sharing. Established in 1991, Korea Packaging Association Inc. has 93 members. An examination of the Korean packaging industry reveals that synthetic resin and papers constitutes 70% of the market. The rest of the market is made up of glass bottle, metal, wood, packaging machinery, etc.

ASD and KOPA Cooperates

Turkish Packaging Manufacturers Association (ASD) Corporate Film BroadcastA new promotional video was prepared by our Association in order to raise awareness about packaged products, to demonstrate the international competitive power of the Turkish Packaging Industry, and to share our industry’s agenda with the public in an efficient and accurate manner. The video was broadcast in our YouTube channel. The video which explains the contribution of packaging that wraps, protects and sells the product it envelops to our social, economic and environmental life also lists the targets of Turkish packaging industry which firmly advances towards being the packaging hub of Eurasia. Moreover, main areas of activity, its projects, targets and services of ASD, which is the umbrella organization in our industry whose size reached $20 billion and which enables the existence of a $300-billion economy were told in the video. Prepared in

Scan this QR code to watch our corporate film.

Packaging Academy Continue with SuccessWe are organising trainings and seminars on several subjects in order to increase and develop the vocational knowledge and competencies of our members. We are holding these seminars/trainings in our hall in General Packaging Industry building or in other venues depending on the number of participants. some of these trainings and seminars are as follow;• Carton Board Packaging • Hygiene of Packaging and Food Contact Materials Trainings• Basic Plastic Materials Trainings • Packaging and Food Safety Trainings • Flexible Packaging Trainings

both English and Turkish, the film addresses all sub-industries that operate within the Turkish Packaging Industry, and will be shown in all events, meetings and exhibitions our Association will participate at home and abroad.

• Printing Techniques Basic Trainings • Flexo Printing Tecniques Trainings Please send e-mail to Emre Erdogan ([email protected]) for detailed information.


ASD NEWS

Bloomberg HT Packaging World Broadcast Attracted an Intense Interest in Our Industry

Packaging World Program, having started broadcasting in September on Bloomberg HT TV in order to increase awareness for packed products, to present the international competition power achieved by the Turkish Packaging Industry and to share effectively the agenda of the sector with the public, has ended with the broadcast of the 11th episode. Broadcasted every Saturday between 11:00 – 11:45 with the support of the Packaging Manufacturers Association ASD, the program discussed all aspects of the Turkish Packaging Industry accompanied by distinguished guests from the sector. In the program which was broadcasted under the

Having started last September, Packaging World TV program, under the moderation of Bloomberg HT News Coordinator Ali Çağatay and with the participation of distinguished guests from the sector, shed light on our industry every Saturday. Through 11 episodes broadcasted, the packaging industry in all aspects was discussed.

Scan this QR code to watch the programs.

moderation of Bloomberg HT News Coordinator Ali Çağatay, all aspects of the packaging sector that arouse curiosity were discussed in details. You can get access to the videos of the program from our Youtube page.

Unpacked Cheese Banned from Market

Developed in line with the Turkish Food Codex as a result of long work done in consultation with industry players, universities and NGOs, the Regulation introduces new rules requiring that cheeses intended for retail can only be marketed in packages and at places meeting the related hygiene criteria. Packaging for cheeses will have to comply with the requirements provided in the Regulations on Substances and Materials in Contact with Food Products promulgated as part of the Turkish Food Codex. Commenting on the Regulation, Sadettin Korkut, President of ASD Packaging Manufacturers Association, said, “The control over the production and sale of cheeses that are highly susceptible to counterfeiting, giving rise to risks particularly in terms of hygiene and health, will now be clearer.” Stating that any unpacked food product is a risk to human health, Korkut said, “In developed countries, one can not find any unpacked food product. Accordingly, any food product must be offered in a package on the market to make sure they are healthy and hygienic.”

Highlights from the Cheese Regulation: Cheeses shall always be stored, transported and placed on the market at a temperature below 10 C˚. No ewe’s milk aroma, goat’s milk aroma, butter aroma or other similar dairy product aromatizer

shall be added to cheeses. Labels on cheese packages shall not contain misleading words like ‘farm cheese’, ‘traditional cheese’, ‘natural cheese’, etc. Kosher cheeses may be labeled ”aged” only if it is ripened for at least 120 days. Cheeses shall be classified into 4 main groups: whole fat, semi-skimmed, low-fat, and fat-free. Labels on the packaging of cheeses made from raw milk and placed on the market after being ripened shall state the date of production, and clearly read “produced from raw milk” and the period of ripening. Cheeses produced from non-pasteurized raw milk may be offered for sale only after they have been ripened for at least 4 months. Cheeses shall contain less salt than they do today. Production of blue cheeses shall be strictly controlled.

A regulation, titled “Cheese Regulation”, introduced by the Ministry of Food, Agriculture and Livestock and published in Official Gazette of 8 February 2015, bans the placement of any unpacked cheese on the market as of 1 January 2016. The Regulation introduces new rules, governing the production, packaging, transport and marketing of cheese.

NEWS


Two different sets of numbers, one set being visible and the other hidden, will be printed on the packaging of all the products in 6 groups initially selected.

The set of numbers hidden under an orange sticker on the label will be used to inquire about the safety of product.

Consumers will remove sticker to view the inquiry numbers on the product they purchase to inquire about the safety of the product via the Internet, or a mobile application, SMS or voice response system.

The smart labels will also contain warnings, such as “do not consume with alcoholic drinks” in case of energy drinks, allergen warnings in case of baby foods, “Not substitute for medication” or “Not intended for treatment of diseases” in case of food supplements.

Before buying a product, consumers should check the label on the product to see if it is damaged or manipulated, and should avoid buying the product if it has no label on it or its label is damaged.

The label will provide information on all the processes through which the product has gone until it has reached the consumer. The consumer will enter the code number on the label to the system to find out the producer, or the country of origin (if imported), expiry date, contents and all allergen components, if any, contained in the product. This will be possible even if the label on the product was replaced, or its expiry date was changed, or even if the label does not provide information on the allergen components contained in the product.

How wil l the System work?

The Product Verification and Tracking System, intended to prevent forgery and counterfeit products and help consumers access to safe food, was launched in 2016. Postponed for the last in May 2015, the System was put into practice officially on 31 December 2015 and help consumers check the safety of any food product they intend to buy at supermarkets. Stating that packaging is integral part of food safety, Sadettin Korkut, President of the Turkish Packaging Manufacturers Association (ASD) said, “Packaging is an essential means of communication that can be used to ensure food safety and, with the help of the label on it, to inform consumers about the food product they intend to buy. Ensuring food product traceability will protect consumers against counterfeit products that could pose serious risk to their health and will also prevent both dissemination of misleading information on products and illegal production.”

Cost-benefit Analysis Stating that, as part of the Turkish packaging industry, their production capacity is capable of responding to expansions of any size in the domestic manufacturing industry, Korkut said a cost-benefit analysis of the System should be made and commented: “We believe a proper cost-benefit analysis of the new System should be made. For instance, the System may be put into practice gradually, applying to certain categories of food products in the first place. Taking steps without first making the necessary preparation would both increase packaging imports and push packaging costs up, though temporarily.”

Countdown to Smart Labels

NEWS


World Packaging Organization Fall Meeting Held in Mumbai, IndiaWorld Packaging Organization’s (WPO) Fall Meeting was held in Mumbai, India on 9-12 October with the contribution of India Packaging Institute. The meeting brought the top level representatives of leading packaging companies from 20 countries together.

The committees met on the first day, the WorldStar 2016 jury convened on the second day, and WPO General Assembly was held on the last day of the meeting. Representatives of numerous packaging industry associations met and exchanged ideas during these events. The meeting, which was attended by USA, Australia, Austria, Brazil, China, Indonesia, South African Republic, Croatia, India, UK, Iran, Spain, Sweden, Kenya, Korea, Hungary, Norway, Singapore, Sri Lanka and Turkey representatives, focused on WPO’s ongoing and future activities. The next General Assembly Meeting and the WorldStar Award Ceremony will be held in May 2016 in Budapest, Hungary. There were 293 applications from 35 countries to the WorldStar 2016. The award ceremony, where the winners will be invited, will be held in Budapest. India Packaging Institute celebrated its 50th anniversary in 2015 within the scope of WPO Mumbai activities. IndiaPack 2015 Exhibition, International Packaging Congress, and IndiaStar Premiere Night were also organized within the scope of these events.

WORLD



ASD NEWS

Ambalaj Dünyasi / Packaging World that is published quaterly in Turkish and in English has an intensely professional content and is distributed to about 4.500 people including top executives and technical and administrative representatives of companies that produce and

use packaging, public organisations related to packaging, people and organisations that carry out training and academic work.

For more information about Advertisement and Subscription please contact: [email protected]

The magazine which includes both translations and original articles fromlocal and foreign sources is delivered to certain addresses and distributed in related local and foreign exhibitions and similar places.

The number of printed and delivered magazines can rise up to 7.000 at times when there areimportant exhibitions. Ambalaj Dünyasi includes sector news as well as technical subjects, environmental subjects, legislation, design and many other subjects fromlocal and foreign sources.




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FOCUS TURKISH PACKAGING INDUSTRY

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TURKISH PACKAGING INDUSTRY REPORT

One of the few trade surplus-generating industries in Turkey, the

packaging industry has been writing a success story through its valueadded

and sustainable production model. While the global packaging industry

is growing by an average of 3%, the Turkish packaging industry has been growing by an average of 15% since 2011.The Turkish Packaging Manufacturers Association (ASD)

released its report“Turkish Packaging Industry 2015”, which provides somecomparative data on the

packaging market’s dimension and position both in Turkey and the rest of the world and also and analyzes the industry’s export and import figures.


By

AMBALAJ DÜNYASIPACKAGING WORLD

TURKISH PACKAGING INDUSTRY FOCUS

45

Packaging holds an increasingly important place in the purpose-oriented marketing, and particularly in the exportation, of various agricultural and food products and other non-food products made in the existing and developing branches of industry in Turkey. Meanwhile, for the last few years, although the economic recession in the manufacturing sector of the contained final product is reflected also to the packaging sector, developments in packaging, quality improvements, rationalisation and environmental conformance actions taken for the main and auxiliary substances have been in progress both in global markets, particularly in developed countries, and in Turkey. Moreover, as new production plants are added to the manufacturing industry, Turkish Packaging Sector, in an effort to meet demands, demonstrates faster development than the EU countries with advanced economies which have relatively saturated packaging markets.

Author: Aslıhan Arıkan, Secretary General / ASD - Turkey

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2008 2009 2010 2011 2012 2013 2014

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TURKISH PACKAGING EXPORTS BY YEARS (BILLION $)

For the last ten years there have been significant changes in life standards due to the increases in the average per capita income. Growing urbanization trend, increasing average lifespan, increasing involvement of women in working life, changing consumption habits and consumer expectations lead to the development of self service methods in centers of consumption and encourage the country-

wide spreading of chain hipermarkets, supermarkets and markets which make direct sales to consumers. In the meantime the said retail sales systems support the development and use of serving-based packaging. Likewise consumers have the opportunity to find a wider range of products, quality and reliable products at affordable prices and a balance between price and quality in markets with a large marketing area. Apart from that, factors such as customer service, sales point promotions, special discounts, free product vouchers encourage customers to do shopping in markets. In short, chain marketing and shopping centres feed the system of sales from shelf and, consequently, the demand for packed products.


FOCUS TURKISH PACKAGING INDUSTRY

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SIZE OF PACKAGING SECTOR

PACKAGING INDUSTRY GROWING FAST

Packaging sector basically does not manufacture to stock. Manufacturing depends on orders. Therefore, production can be considered as equal to consumption. On the other hand, due to the lack of statistical data in the country, production figures may

only be obtained with a delay of about one year from the works of specialised sector associations and from various resources and intermediate periods are calculated by extrapolation based on some assumptions.

One of the few trade surplus-generating industries in Turkey, the packaging industry has been writing a success story through its valueadded and sustainable production model. While the global packaging industry is growing by an average of 3%, the Turkish packaging industry has been growing by an average of 15% since 2011. The Turkish Packaging Manufacturers Association (ASD)released its report “Turkish Packaging Industry 2015”, which provides some comparative data on the packaging market’s dimension and position both in Turkey and the rest of the world and also and analyzes the industry’s export and import figures.

The report suggests that, as new production plants are popping up in the global industry, the Turkish packaging industry is growing faster than its developed competitor in the EU to meet the ever growing demand. According to the report, where the global packaging industry growing by an average of 3% is expected to reach a turnover of USD 820 billion in 2016, the US packaging industry is the world’s biggest packaging consumer with its USD 137 billion worth of industry, and it is followed by China in the ranking with a demand volume of USD 80 billion. It is projected that China, growing at a fast pace, will leave the US behind in 2017.

DISTRIBUTION OF PACKAGINGPRODUCTION IN 2014 BASED

ON MATERIAL GROUP

Wooden% 7

Metal% 5

Plastic% 38

Glass% 15

Paper % 2 Cardboard% 6

Corrugated % 27

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400.000.000

500.000.000

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700.000.000

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İtaly

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TOP 10 COUNTRIES WHERE PACKAGING IS IMPORTED IN 2014 ($)

AMBALAJ DÜNYASIPACKAGING WORLD

TURKISH PACKAGING INDUSTRY FOCUS

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IMPROVING PERFORMANCE SINCE 2011

EMPLOYMENT AND NUMBER OF COMPANIES ANDREGIONAL DISTRIBUTION OF COMPANIES

The report provides striking details on Turkey… Having survived the 2008-2009 global financial crisis, without any slump in 2008 and with a slight contraction in 2009, the Turkish packaging industry embarked on a fast growth route as of 2010, closing the year with a production growth rate of 18%. The industry went further up, recording a production volume of 6 million tons and a USD 12 billion turnover in 2011, 6.4 million tons and USD 14 billion in 2012, 6.9 million tons and USD 16.2 billion in 2013. In 2014, the industry’s production volüme grew by 6% to 7.3 million tons, while its turnover increased 5.5% to reach USD 17 billion. Having recorded an annual growth rate of at least 15% since 2011, the industry maintained its growth trend in 2014 at a rate nearly twice that of the national economy.

It is estimated that in this sector 90.000 - 100.000 people are employed in about 3.000 workplaces with various sizes.This is a technology-dominated rather than labor-intensive sector. Packaging companies are established very close to manufacturing industries. They are most intensely located in İstanbul, followed by İzmir/Manisa and then by various places

in Anatolia. The following graph shows the distribution in our country according to a review made in mid 2015. Figures should not be interpreted as a weight of capacity, but only as the number of companies. Therefore, a single company in a region may have the capacity equal to the total of a large number of companies in that region.

GEOGRAPHICAL DISTRIBUTION OF TURKISH PACKAGING COMPANIES IN SOME CITIES

1.813

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MANİSA

31

BURSA

123ANKARA

107

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KOCAELİ

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50GAZİANTEP

According to the 2014 production data provided in the report by packaging material types, the production of plastic packaging grew 38%, corrugated cardboard packaging 27%, glass packaging 15%, wooden packaging 7%, cardboard packaging 6%, metal packaging 5%, and paper packaging 2%. The industry also performed well in foreign trade in 2014, recording an increase of 8% in terms of export volume and 9% in terms of value.

The industry exported 696,569 tons of packaging in the first 6 months of 2014 and improved that figure up to 790.680 tons in the first 6 months of 2015. Apparently, the industry will keep growing at its current pace. It is projected in the report that the overall value of the Turkish packaging industry will stand somewhere between USD 18 and 19 billion by the end of 2015, and this will positively affect our national economy worth of some 300 or 320 billion USD.


ARTICLE

A Glimpse in to the Realm of Packaging Packaging is a part of a total system which processes raw material into a product and delivers it through a marketing chain to the consumer. There are various other definitions of Packaging. It may be defined as a means of ensuring the safe delivery of a product to the ultimate consumer in a sound condition at the minimum overall cost or it as the art, science and technology of preparing goods for transport and sale or simply by saying that a package must sell what it protects, and protects what it sells. Most of these definitions are related to the functions of Packaging. The basic packaging functions have different levels of importance depending on the particular packaging level and intended destination. Some of the basic functions of packaging are given below:

Containment: This function is always related to the time factor. The package has to contain the product and the time period the package can maintain the quality of the product from the time it is packed is related to the Containment function of the packaging material.

Protection and Preservation: Protection of the product packed from outside environment like gases, moisture, micro-organisms etc. and exigencies of the journey between the manufacturer and ultimate user. In some instances, package

may provide an environment suitable for the product when outside conditions are unsuitable.

Preservation is inhibition of chemical and biological changes in the packed product and is in fact it’s maintenance of sterility or extension of shelf life.

Communication: The package has to identify the contents and also sell the product. To promote the contained product effectively, the package must appeal to the customer.

Convenience: Convenience refers to such factors as easy opening and handling and also convenience relating to the storage, inspection, inventory control of the packages.

Machine Performance: Packaging material used in packing of products must be capable of performing satisfactorily and economically on package making, forming, filling and closing machines.

Designing of a Package has to be done keeping in mind the required functional characteristics of the Package and the type of product to be packed. The Package designing for a liquid product will be quite different from that of a solid product. The

Author: Dharma Ratnayake, Packaging Consultant & Chairman Packaging Development Centre – Sri Lanka


ARTICLE

size, weight, nature of the surface of the product, type of protection needed, its sensitivity to moisture, gasses, light, microorganisms, shelf life of the product etc. have to be taken into consideration in designing a package.

The method of distribution of the packed product and the journey involved in the distribution chain has to be carefully considered during the designing stage of the package. Designing of the package that has to be sent by airfreight will be different from what has to be transported on land by a lorry or inside a container by ship as loose cargo.

Market considerations in relation both to the product and the distribution method too have to be given prominence place in designing of a package.

Proper assessment of the products to be packed has to be done prior to the designing stage of the package for any product. The physical form of the product and its general nature has to be considered in selecting the material or type of packaging to be used.

PRODUCT ASSESSMENT

PHYSICAL FORM GENERAL NATURE

Gas Corrosive

Mobile liquid Toxic

Viscous liquid Volatile

Paste Odorous

Liquid + solids Perishable

Powder (free flowing?) Sticky

Granules Corrosive

Tablets Fragile

Capsules Abrasive

Solid block Easily marked

A package designed for a volatile Gas will be quite different from a package designed for a perishable solid like biscuit. Unless the correct Package is designed to suit a particular product having any of the above physical forms it can get damaged due to various factors some of which are given below.

The package designed for a particular product that may get damaged by any of the above damage causing factors should be tested to check whether the package would withstand the threat of damage after packing.

HOW CAN IT BE DAMAGED?

By mechanical shock? Fragility factor By oxygen? How?

By vibration? Frequency range By odours? Which?

By abrasion? Surface finish By light? Fading

By crushing? Safe load By spoilage? Chemical change

By temperature changes?

Safe rangeBy incompatibility with

materials?Which ones?

By moisture and r.h. changes

Critical values By rodents, or insects? Specific

The critical level for each damage causing factor for different products has to be determined. For example the fragility factor for a pack of glass bottles of known specifications could be determined by using equipment available and lay down the required standard for the Packaging material. After determining the critical level it is possible to test the packaging material at the production stage to determine whether the material conforms to required standards.

Similarly if a food product that gets deteriorated with ingress of Oxygen, the critical level at which the Food starts getting deteriorated could be determined and a standard could be laid down giving the maximum Oxygen transmission rate that could be allowed for the packaging material that has to be used to pack the product. Even after using a package that could protect the product from all above damage causing factors it may still be unsatisfactory.


ARTICLE

HOW CAN THE PACKAGE BE UNSATISFACTORY?• Admits dirt• Leaks• Not sift proof• Not compatible with product o Transfers odours or flavours to product o Causes corrosion of product o Reacts chemically o Loses strength in contact with product• Easily pilfered• Stains easily

If the correct closure is not used to close a container it may leave room for extraneous matter to enter the package. If a laminated flexible pouch after filling with a product is not sealed properly or the mouth of a multi walled sack filled with tea or other product is not sealed properly, moisture and air could enter through the poorly sealed mouth and contaminate the product. If the sealing strength of a packed and gas flushed pouch is poor the gas inside can leak out gradually or if the mouth of a flexible pouch that has been used for vacuum packaging is not sealed properly air can enter the pouch through the sealed area due to poor sealing.

If a product sensitive to moisture or gases is packed in a pouch with a high moisture transmission rate or a high gas transmission rate; moisture, gasses or even volatile agents from other products stored nearby can pass through the packaging material and the packed product could pick up the odour of other products contaminating the product inside giving different odours and flavours to the product and also may cause it’s deterioration.

Similarly flavours and odours of the packed product or gases from gas flushed packs can escape out if the product is packed in material with poor gas barrier properties. Trapped solvent between layers of films during solvent

lamination can pass through the inner heat sealing layer that may have poor barrier properties to gases in pouches, contaminating the packed product and similarly strong volatile agents found in some products like certain spices can escape out through the inner heat sealing layer of the laminates forming the pouches and destroy the adhesive layer used in the lamination process as well as the printing ink found in the inner surface of the outer barrier film used unless the inner heat sealing layer has comparatively high barrier properties to gases.

Compatibility of the packaging material with that of the product has to be considered carefully before selecting the type of packaging material that has to be used. Leaching or migration of additives and unpolymerized monomers in polymer films used to pack products could contaminate the contents causing taste or odour change. Eg. Ethylene from PE and Vinyl Chloride from PVC. Contamination from printing inks, varnishes, solvents could be potential hazards. It is not recommended to use material based on the following elements in printing food packs which are direct or incidental contact with food.

Lead, Arsenic, Chromium, Copper, Cadmium, Antimony and MercuryIn certain instances the packaging material may pick up chemical entities from the solutions of the food and beverages. One good example for this phenomenon called “Dilute solution absorption” is the reaction of certain edible oils on the surface of Polyethylene containers.. Edible oils when packed in PE containers, Heptanes /Hexane contents in oil (non- polar in nature) disturb the surface of PE which turns gummy in storage in prolonged storage (water in PE containers does not pick up)

In order to provide the suitable conditions for the food products to have the desired shelf life they have to be packed


ARTICLE

in the right packaging material having required barrier properties.

Material having puncture resistant properties has to be selected in designing a flexible package for a food product or any other object with irregular or rough surface to prevent damage, pin holing leading to reduction in the strength of the pack. The designing of a package could not be considered satisfactory if it is not pilfer proof to avoid pilfering of parts of packed product or to avoid wilful insertion of extraneous material after packing.

Overcoming methods of distribution hazards like loading and unloading, movement while in vehicles, warehousing and climatic factors have to be looked into in designing a secondary packaging. These distribution hazards may be Mechanical like dropping of packs during handling and transporting, stacking in positions that may cause damage,

stacking several high that may lead to damage when the packs drop down from high elevations, dropping on to an uneven and rough floor from a high stack, impacts with other packages that are identical or are of similar or different material, vibration with or without stacking loads and crushing forces in stacks, nets and slings.

The distribution hazards may also be climatic like coming in contact with liquid water from rain, sea spray or condensation, Inclement Humidity causing loss or gain of moisture, corrosion or physical changes and unsatisfactory temperatures Causing melting, emulsion breaking, embrittlement and deterioration.

Market considerations related to the product, its retail outlet, the targeted customers, type of package, convenience and use, graphics and design too have to be clearly understood prior to deciding development of a proper package to suit a given product.

The product The Retail Outlet The Customer

Packages used? Self-service? Age group & Gender

Quantities sold? Department store? Income group & Social level

Price bracket? Mail order? Location

Selling points of competitive product? Door step?

Selling points of our product?

The Package Convenience & Use Graphics & Design

Primary package & its size, shape, weight Easy opening? Brand name

Transport package & its size, shape, weight

Reclosure? Logo

Inspection before purchase? Maker’s name

Dispensing aid? Etc. Product name

Colour code

Eurasia Packaging Fair broke new records in 2015 with 1211 local and international exhibitors from 38 countries and 5,012 international visitors among a total of 51,217 visitors. Eurasia Packaging Fair continues to be the trade hub for companies looking for smart solutions and investments.

Eurasia Packaging Fair, the largest annual fair in its region, will be hosting packaging and all packaging related industries between November 2-5, 2016 at Tuyap Fair Convention and Congress Center.

In 2015, Eurasia Packaging Fair successfully reached different segments thanks to Printpack special section. Printing technologies special section Printpack attracted extensive attention at Hall 8 and 9, and has expanded its scope into corrugated – paper – carton packaging production technologies in 2016.

Where Innovation Creates Value: Eurasia Packaging Fair Will be Opening

Its Doors for the 22nd Time!

The Strong Unity of Packaging and Printing TechnologiesPrintpack special section will be the meeting point of many different sectors like Printing Machines and Technologies, Printing Inks, Cliches, Moulds, Printing Cylinders, Coating, Lamination Products and Systems, Label printing Machines, Paper producers, Film producers, RFID systems, cardboard box, paper and corrugated cardboard packaging production technologies.

In 2016, Eurasia Packaging Fair will be growing through its special sections and international exhibitors. Printpack, special section for printing technologies, corrugated – paper - carton packaging production technologies, will be seeking high attraction and Drinktech will be the meeting point for sector influencers of drink technologies.


EURASIA PACKAGING FAIR

ASD Packaging Academy

For more information: [email protected]




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All training activities of Turkish Packaging Manufacturer Association (ASD)

will be organised within the Packaging Academy so that the training needs

of the Packaging Industry in Turkey incorporate a under one umbrella. ASD,

which is represents $14 billion value industry, will be organised to meet the

needs of technical trainings of many companies in the Packaging Academy.

• Plastic Materials • Glass Packaging • Carton Packaging • Flexible Packaging • Printing Techniques Basic • Flexo Printing Tecniques • Packaging and Food Safety • Packaging Waste and Enviroment Legislation • Packaging Design and Intellectual Property Rights • GMP and Hygiene Princhiples •Packaging and EU Legislation Training.

Drinktech, special section for Drink Technologies, will be introduced at the 2016 Eurasia Packaging Fair. Drinktech will be highlighting the already prominent drink sector in Turkey and focusing on the new technologies that the sector has to offer. Industry leaders and growth seekers will be coming together under the Drinktech umbrella to better manage the market expectations.

In 2015, among the 5,012 international visitors at the Eurasia Packaging Fair, more than 800 guests were hosted via Elite+ and hosted buyer program at Tuyap Palas Hotel. Senior level decision makers from Azerbaijan, Georgia, Russia, Egypt, Iran, Iraq, Syria, Jordan, Morocco, Algeria, Tunisia, Bulgaria, Bosnia and Herzegovina, Greece, Macedonia, Albania and Serbia constituted the hosted buyer program. Visitors invited as a part of the Eurasia Packaging Fair revelations had high number of B2B meetings with the exhibitors. These visitors proved the effectiveness of Eurasia Packaging Fair with their purchases. In 2016, Eurasia Packaging Fair seeks to grow the hosted buyer and Elite+ program.

As Eurasia Packaging Fair Team, we would like to thank Turkish Packaging Manufacturers Association (ASD) for empowering our fair and Packaging Machinery Association (AMD), Label Manufacturers Association (ESD), Carton Board Packaging Manufacturers Association (KASAD), Metal Packaging Manufacturers Association (MASD), Corrugated Board Packaging Manufacturers Association (OMÜD) and Rigid Plastic Packaging Manufacturers Association (SEPA) for their support, our visitors, exhibitors and the press for their profound interest.

Eurasia Packaging Fair, the most prestigious and attractive fair in its region, will be opening its doors between November 2-5 2016 from Wednesday to Saturday. Be sure to be a part of next year’s edition!

Drink Technologies United Under Drinktech

Elite+ Visitors and B2B Meetings

Be a part of this great experience in 2016!


EURASIA PACKAGING FAIR

For more information about Advertisement and Subscription please contact: [email protected]

GENERAL RULES AND TARIFF FOR ADVERTISING



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Position Unit price

Inner pages / full page € 1,200

Inner pages / half page € 700

Inner pages / quarter page € 400

Inside the front cover / A4 full page (reserved for 2016) € 2,500

Inside the back cover / A4 full page (reserved for 2016) € 2,500

First page after the cover / A4 full page (reserved for 2016) € 2,750

Back cover / A4 full page (reserved for 2016) € 6,000

Folded Back cover 1 full page € 2,000

Folded Back cover 2 pages side-by-side € 3,500

Front cover corner € 750

Insert (including both inserting and distributing works) € 1.000

For Two add’s in consequent issues or in the same issue %10For Three add’s in consequent issues or in the same issue %20For Four add’s in consequent issues or in the same issue %30Di

scou

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Applications have started as of February 1 and will be open until June 3

For more information about please contact: [email protected] or check www.ambalajayyildizlari.com/en

World Crescent and Stars of Packaging 2016

ASIASTAR

Applications for the Crescent and Stars of Packaging 2016, which is the most leading packaging competition in Turkey, have been started by February. The applications will be open until June 3. Any products from other countries will be accepted to the Crescent and Stars of Packaging, which had a national coverage until last year. In other words, the Crescent and Stars of Packaging, a regional

competition, and the World Crescent and Stars of Packaging will be selected.

To the competition, packaging manufacturers and suppliers, packaging designers and any brand owners who sell any packaging products for any food and non-food consumption purposes and industrial consumption purposes and/or the presentation forms of

these products by manufacturing with themselves or with other enterprises can apply in the following categories:

•Beverages •Food •Electronic and Electrical Household Appliances •Health and Cosmetic Products •Home – Automobile – Office appliances, Equipment and Disposables •Packages for Other Non-Food Products •Pharmaceuticals •Industrial and

Transportation Packages •Packaging Materials and Components •Point of Sale Display, Presentation and Storage Products •Flexible Packaging •Graphic Design •Luxury Packaging •Packaging Machinery, Equipment and Technology

Among the Gold Awards presented at the Crescent and Stars of Packaging Awards, Gold Packaging Awards will be also offered in cooperation with the Turkish Standards Institute (TSE). The Crescent and Stars of Packaging Competition is accredited and

recognized by the World Packaging Organization (WPO) and Asian Packaging Federation (APF).

The awards for the Crescent and Stars of Packaging Competition 2016 will be announce at an event held at Shangri-La Bosphorus-Istanbul Hotel on 23 September 2016.

PACKAGING INDUSTRY MET UNPACKED CHEESE WORLD … · •Flexible Packaging •Graphic Design...

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