IN REVIEW

“LEAD THE REVOLUTION,

OR BECOME VICTIMS OF

THE EVOLUTION”

- Philip Clarke, CEO Tesco

DIGITAL

RECESSION

PROMOTION

DIGITAL

RECESSION

PROMOTION

DIGITAL

RECESSION

PROMOTION

OPPORTU ITY

DIGITAL

RECESSION

PROMOTION

OPPORTU ITY

SOLUTI N

DIGITAL

RECESSION

PROMOTION

OPPORTU ITY

SOLUTI N

ENGAGEMEN

DIGITAL

RECESSION

PROMOTION

OPPORTU ITY

SOLUTION

ENGAGEMEN

“WHY WASTE A RECESSION”

- Steve Sadove, CEO Saks 5th Avenue

EXPERIENCE

EMBRACING THE

ECONOMY

“A thoroughly enjoyable experience for the gentleman.”

ROLE AS A BRAND

DEFINING YOUR

IN CONSUMERS’ LIVES

“Our brand is all about empowering

women.”

- Gary Hogarth, CEO Agent Provocateur

21

22

23

UNDERSTANDING

THE CONSUMER

24

25

DELIVERING A

UNIQUE

EXPERIENCE

26

$4,000 TO LEAVE

27

28

DIGITAL

RECESSION

PROMOTION

OPPORTU ITY

SOLUTI N

ENGAGEMEN

“DISCOUNTING, A RACE TO THE BOTTOM”

- Steve Sadove, CEO Saks 5th Avenue

EMOTIONAL

PROMOTIONAL

ISSUES

OWNING THE

BIGGER

34

35

“As a brand, we want to be able to

take care of our customers’ own

thoughts”

- Marc Bolland, CEO M&S

38

500 000 ITEMS IN 6 WEEKS

UTILITY

DELIVERING

DIGITAL

RECESSION

PROMOTION

OPPORTU ITY

SOLUTI N

ENGAGEMEN

42

43

“THE IDEA OF CHANNEL, IS DEAD.”

- Mindy Grossman, CEO Home Shopping Network

45

46

FUNDAMENTAL

SOLVING A

47

48

“BUILDING A BETTER

PRODUCT EXPERIENCE

SELLS MORE”

500% increase in sales

49

LEVERAGING

DIGITAL TO DRIVE

SERVICE EXPERIENCE

50

$2BN TURN OVER

4,000 STORES

“MANIACAL

ABOUT

TRAINING”

51

FOOT TRAFFIC MEASURED

HOURLY ACROSS 4,000

STORES TO INFORM THE

CUSTOMER SERVICE

EXPERIENCE

52

SOCIALSHOPPING

THE POWER OF

53

PHYSICAL

& DIGITAL

THE MERGING OF

55

“I’ve seen some amazing retail spaces –

but this morning I saw the future.”

56

DIGITAL

RECESSION

PROMOTION

OPPORTU ITY

SOLUTI N

ENGAGEMEN

DIGIT?AL

RECESSION

PROMOTION

OPPORTU ITY?

SOLUTI N?

ENGAGEMEN

DIGIT?AL

RECESSION

PROMOTION

OPPORTU ITY

SOLUTI N?

ENGAGEMEN

Not about the best, but the only one

DIGIT?AL

RECESSION

PROMOTION

OPPORTU ITY

SOLUTI N

ENGAGEMEN

Not about the best, but the only one

What helps people, helps business

DIGITAL

RECESSION

PROMOTION

OPPORTU ITY

SOLUTI N

ENGAGEMEN

Not about the best, but the only one

What helps people, helps business

Win moments that matter

THANK YOU

Robert Grace

Managing Partner: Strategy

robert.grace@mcsaatchiabel.co.za

082 527 4149