Terrence DavisGraphic Designer

New York, NY

theartofdodger.com

(718) 644-0490

terrenceadavis@theartofdodger.com

THE

COMPANY

The Big Four

An exhibition proposal highlighting the contributions of the former Pennsylvania and Reading Railroads, the Baldwin Locomotive Works, and the Budd Company, to be located at Amtrak–30th Street Station in Philadelphia, Pennsylvania.

Senior Thesis Project

Spring 2012

The finished book was wirebound on inkjet printed, 90 pound matte paper. The sheer size of the book covered 62 pages, and has acetate dust covers.

The book is divided into two portions, contextual information to set the stage and the actual proposal to tie in the previous section into the design.

An excerpt from “Anatomy of a Typeface” by Alexander S. Lawson, covering Paul Renner and the geometric sans-serif known as Futura, made into an editorial spread with images and a pull quote.

Futura Type Editorial

Fall 2010

The book is sized at 11x17, printed on 60lb pound laser paper. The book was only 9 pages long but contained a large amount of work within its pages.

The same excerpt from “Anatomy of a Typeface”, this time turned into a formal perfect bound hardcover book. The book details include individual letter analysis, between different sans serif typefaces.

Futura Type Analysis

Fall 2010

A flipbook consisting of a series of images, meant to spell out one of the causes of the Global Financial Crisis, namely subprime mortgages and Ponzi schemes.

Financial Crisis Flipbook

Fall 2010

A social awareness campaign about net neutrality, and the significant threat against it. A primary component of the project was the logo, my partner, Ratipriya Suresh, and I collaborated on in its completion.

Virtual Freedom Campaign

Spring 2011

We started with sketch process, and image research to creating smaller pieces for advertisement, such as the square postcards and stickers.

The logo design proved versatile in digital and print format. The applications of the logo were based on visibility and creativity, appealing to a younger and older demographic.

A poster campaign for an exhibition on graffiti art at the Brooklyn Museum. The Art or Crime poster series was meant to highlight the pros and cons of graffiti art in New York City.

Art or Crime Poster Series

Fall 2010

A formal rendition of my narrative piece “Christmas On the Rocks”, printed on parchement paper, and saddle stitched into a small booklet.

Christmas on the Rocks

Fall 2011

The illustrations are handrawn on the computer, and represent elements from the story.

An HTML5 Interface highlighting the creative process of rappers and emcees, with emphasis on the lyrically and overall superior emcees. The interface contains audio samples, video clips, and interactive hover states.

The Anatomy of an Emcee

Fall 2011

A motion piece combining a text on Joseph Stalin and select quotes from George Orwell’s 1984. The piece uses image, video, and keying for laying video on top of another.

Type Systems Animation

Spring 2011

A series of image compositions with my own photography, combining both collage and organized composition. The opposite page uses object studies in collage, while the images to left are a collage of building elements.

Image Compositions

Fall 2010

An exhibition proposal highlight the contributions of the former Penn-sylvania and Reading Railroads, the Baldwin Locomotive Works, and the Budd Company, to be based out of Amtrak–30th Street.

Code:4 Network Identity

Spring 2012

The Code:4 website mock-up,designed to image based and easy to navigate.

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Closing,

Zoe WannamakerSenior Vice Presidentzoe@code4.org

Dear Terrence,

26 March 2012

Mr. Terrence Davis2343654 Sunset Blvd.Syracuse, NY 12345

re: Employment

Code 4 World HQ1251 West 34th StSuite 1171New York, NY 10191

212 435 6676www.code4.org

Code 4 World HQ1251 West 34th StSuite 1171New York, NY 10191

Mr. Terrence Davis1229 Chestnut StreetApartment 116Philadelphia, PA 19107

Phone: 718-644-0490Fax: 718-225-3385Email: tdavis@code4.com

Code 4 Headquarters1251 West 34th StSuite 1171New York, NY 10191

Terrence DavisCEO/Program Director

(left)Letterhead, (top)Business Card, and (bottom) Envelope.

The Code:4 screen bug is the visual identifier on the television component of the network. Shown here with the introduction from Law and Order: SVU, the logo holds up against most of the screens presented.

The Code:4 animation uses the colon in the logo, to create a police light that zooms out and the logo comes into focus. The alternating lights set the tone of the network.

The crime map portion of the app, designed to designate where crimes occur in the city, and details about it such as type, time of occurrence, and police occurrence.

The news app, designed to keep the user up to date with crime and police related news, based on their location.

A part of the Code:4 Network Identity, the APB app was designed for smartphones, and iPhones as a viewer tool to keep safe when moving around and about major cities.

Code:4 APB Mobile App

Spring 2012

The police blotter will offer local crime stats, narrowed down to key areas of the city, and if available, the specific crimes that occurred.

A notification option will offer crime updates, based on location, as text messages, to keep the user informed about their surroundings.