20110519 AIIM Midwest Thirsty Thursday on Social Media

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This presentation delivered virtually to the AIIM Midwest Chapter described issues and considerations for using social media in business.

Transcript of 20110519 AIIM Midwest Thirsty Thursday on Social Media

Social Networking, Corporate and Individual Considerations

Jesse Wilkins, CRMMay 19, 2011

By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery.

Source: “Social Media Governance: An Ounce of Prevention”, Gartner

It’s just a fad….

Where We Are

Rate of technology innovation continues to increase

Information management is evolving

“…fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways…”

Era

Years

Typical thing

managed

Best known

company

Content mgmt focus

Mainframe

1960-1975

A batch transacti

on

IBM

Microfilm

Mini

1975-1992

A dept process

Digital Equipme

nt

Image Mgmt

PC

1992-2001

A document

Microsoft

Doc Mgmt

Internet

2001-2009

A web page

Google

Content Mgmt

???

2010-2015

???

???

???

Systems of Record

Era

Years

Typical thing

managed

Best known

company

Content mgmt focus

Mainframe

1960-1975

A batch transacti

on

IBM

Microfilm

Mini

1975-1992

A dept process

Digital Equipme

nt

Image Mgmt

PC

1992-2001

A document

Microsoft

Doc Mgmt

Internet

2001-2009

A web page

Google

Content Mgmt

Social and Cloud

2010-2015

An interactio

n

Facebook

Social Business Systems

Systems of Record

Systems of Engagement

“Working where you want, when you want, and being able to conduct real business.”blognation Canada

Corporate Considerations

Emergence of powerful mobile devices

Air cards Wi-Fi Smart phones with 3G/4G access

And always-on high-speed internet access

Mobile apps

Free/freemium services App store downloads

Consumer-driven innovation

Technology touches everyone.

Everyone carries technology

expectations into the workplace.

Why do I feel so powerful as a

consumer and so lame as an employee?

Photo source = http://www.flickr.com/photos/notionscapital/5225049493/

The End of IT Autocracy

Our Twitter policy: Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”

Policy 2.0 – in 140 characters

Is a Facebook “like” a record?

Blog post◦ Comments?◦ Updates?

Individual Tweet◦ Links and shortened URLS?

Wiki article◦ The article?◦ Its changes over time?

It depends….

What’s the record?

Prepare for discovery

Individual Considerations

Privacy issues

Serendipitous discovery

It’s an interesting time to be in the industry

These trends are not on the horizon – they are here now

Organizations need our guidance

We have to be ready to lead the information management discussions

Conclusion

Jesse Wilkins, CRM, CDIA+Director, Systems of EngagementAIIM International

+1 (303) 574-0749 directjwilkins@aiim.org http://www.twitter.com/jessewilkinshttp://www.linkedin.com/in/jessewilkinshttp://www.facebook.com/jessewilkinshttp://www.slideshare.net/jessewilkins

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