20110519 AIIM Midwest Thirsty Thursday on Social Media
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Social Networking, Corporate and Individual Considerations Jesse Wilkins, CRM May 19, 2011
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This presentation delivered virtually to the AIIM Midwest Chapter described issues and considerations for using social media in business.
Transcript of 20110519 AIIM Midwest Thirsty Thursday on Social Media
Social Networking, Corporate and Individual Considerations
Jesse Wilkins, CRMMay 19, 2011
By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery.
Source: “Social Media Governance: An Ounce of Prevention”, Gartner
It’s just a fad….
Where We Are
Rate of technology innovation continues to increase
Information management is evolving
“…fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways…”
Era
Years
Typical thing
managed
Best known
company
Content mgmt focus
Mainframe
1960-1975
A batch transacti
on
IBM
Microfilm
Mini
1975-1992
A dept process
Digital Equipme
nt
Image Mgmt
PC
1992-2001
A document
Microsoft
Doc Mgmt
Internet
2001-2009
A web page
Content Mgmt
???
2010-2015
???
???
???
Systems of Record
Era
Years
Typical thing
managed
Best known
company
Content mgmt focus
Mainframe
1960-1975
A batch transacti
on
IBM
Microfilm
Mini
1975-1992
A dept process
Digital Equipme
nt
Image Mgmt
PC
1992-2001
A document
Microsoft
Doc Mgmt
Internet
2001-2009
A web page
Content Mgmt
Social and Cloud
2010-2015
An interactio
n
Social Business Systems
Systems of Record
Systems of Engagement
“Working where you want, when you want, and being able to conduct real business.”blognation Canada
Corporate Considerations
Emergence of powerful mobile devices
Air cards Wi-Fi Smart phones with 3G/4G access
And always-on high-speed internet access
Mobile apps
Free/freemium services App store downloads
Consumer-driven innovation
Technology touches everyone.
Everyone carries technology
expectations into the workplace.
Why do I feel so powerful as a
consumer and so lame as an employee?
Photo source = http://www.flickr.com/photos/notionscapital/5225049493/
The End of IT Autocracy
Our Twitter policy: Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”
Policy 2.0 – in 140 characters
Is a Facebook “like” a record?
Blog post◦ Comments?◦ Updates?
Individual Tweet◦ Links and shortened URLS?
Wiki article◦ The article?◦ Its changes over time?
It depends….
What’s the record?
Prepare for discovery
Individual Considerations
Privacy issues
Serendipitous discovery
It’s an interesting time to be in the industry
These trends are not on the horizon – they are here now
Organizations need our guidance
We have to be ready to lead the information management discussions
Conclusion
Jesse Wilkins, CRM, CDIA+Director, Systems of EngagementAIIM International
+1 (303) 574-0749 [email protected] http://www.twitter.com/jessewilkinshttp://www.linkedin.com/in/jessewilkinshttp://www.facebook.com/jessewilkinshttp://www.slideshare.net/jessewilkins
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