20110224 chloro fill wcgrp_presentation

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Transcript of 20110224 chloro fill wcgrp_presentation

Chlo·ro·Fill™ \klor-uh-fil\ function: noun1: the environmentally responsible building material that

makes projects green.

chlo·ro·phyll \klor-uh-fil\ function: noun1: the photosynthetic pigment that makes

plants green.

Introduction

• Michael Hurst, Founder, President & CEO

• Superior Treeless wood products

• ChloroFill™ products are stronger than competing products without adding formaldehyde

• Goal: decrease a common airborne carcinogen in our breathing space emitted from traditional building materials

Mission

ChloroFill will become the Carcinogen-Free Choice

in Green Building Materials for the Building and Furniture Industries

ChloroFill™ Product Lines

ChloroPly, an architectural agri-fiberboard panel made from sorghum waste

Replaces Plywood

ChloroSIP, a Structural Insulated Panel (SIP) from ChloroFill™ panels and rigid soy-based foam. Hi r-values

Replaces conventional Structural insulated Panels

ChlorOSB, an environmentally responsible Oriented Strand Board for the structural building market

IN DEVELOPMENT - Replaces OSB

Of Superior Treeless Wood Products

ChloroPly Replaces Plywood

ChloroSIP

Replaces conventional Structural Insulated Panels

ChlorOSB A sorghum-based, structural, Oriented Strand Board

The Value Pyramid

ChloroFill™

Market Benefits

Societal

Benefits

Environmental Benefits

Value Proposition

• Exceeds new U.S. Mandates on formaldehyde reduction

• Agri-waste is raw material

• Stronger

• Resists pests & erosion

• Fire resistant

• Aesthetically pleasing

ChloroFill™… Environmentally Benign by Design

Environmental Impact

Water required to grow 1 kilo of:

Sugar cane

Rice

Sorghum

Market Segmentation StrategySEGMENT-PRODUCT FIT

MARKET SEGMENTS

ChloroPly ChlorOSB ChloroSIP

FURNITURE      Furniture-Commercial

X X  

Furniture Retail   X     CONSTRUCTION      Cabinets   X Flooring X    Door cores   X  Wall coverings X   Architectural Materials

X   X

Modular Construction

X X X

Summary• Trash to Cash

• No Formaldehyde

• Green Mandates = Profits Driven by Law!

• Convergence of U.S. Agriculture and Material Sciences for Green U.S. Manufacturing Jobs

• Great Aesthetics, “Benign by Design”

• Experienced Diversified Management Team

• 84Lumber – Strategic Partnership (in discussion)

ChloroFill™ Renewable Building

Materials

4653 Carmel Mountain RoadSuite 308-304

San Diego, CA 92130

Contact: Michael Hurst+1 (858) 342-4677

michael@chlorofill.com