20110224 chloro fill wcgrp_presentation
Transcript of 20110224 chloro fill wcgrp_presentation
Chlo·ro·Fill™ \klor-uh-fil\ function: noun1: the environmentally responsible building material that
makes projects green.
chlo·ro·phyll \klor-uh-fil\ function: noun1: the photosynthetic pigment that makes
plants green.
Introduction
• Michael Hurst, Founder, President & CEO
• Superior Treeless wood products
• ChloroFill™ products are stronger than competing products without adding formaldehyde
• Goal: decrease a common airborne carcinogen in our breathing space emitted from traditional building materials
Mission
ChloroFill will become the Carcinogen-Free Choice
in Green Building Materials for the Building and Furniture Industries
ChloroFill™ Product Lines
ChloroPly, an architectural agri-fiberboard panel made from sorghum waste
Replaces Plywood
ChloroSIP, a Structural Insulated Panel (SIP) from ChloroFill™ panels and rigid soy-based foam. Hi r-values
Replaces conventional Structural insulated Panels
ChlorOSB, an environmentally responsible Oriented Strand Board for the structural building market
IN DEVELOPMENT - Replaces OSB
Of Superior Treeless Wood Products
ChloroPly Replaces Plywood
ChloroSIP
Replaces conventional Structural Insulated Panels
ChlorOSB A sorghum-based, structural, Oriented Strand Board
The Value Pyramid
ChloroFill™
Market Benefits
Societal
Benefits
Environmental Benefits
Value Proposition
• Exceeds new U.S. Mandates on formaldehyde reduction
• Agri-waste is raw material
• Stronger
• Resists pests & erosion
• Fire resistant
• Aesthetically pleasing
ChloroFill™… Environmentally Benign by Design
Environmental Impact
Water required to grow 1 kilo of:
Sugar cane
Rice
Sorghum
Market Segmentation StrategySEGMENT-PRODUCT FIT
MARKET SEGMENTS
ChloroPly ChlorOSB ChloroSIP
FURNITURE Furniture-Commercial
X X
Furniture Retail X CONSTRUCTION Cabinets X Flooring X Door cores X Wall coverings X Architectural Materials
X X
Modular Construction
X X X
Summary• Trash to Cash
• No Formaldehyde
• Green Mandates = Profits Driven by Law!
• Convergence of U.S. Agriculture and Material Sciences for Green U.S. Manufacturing Jobs
• Great Aesthetics, “Benign by Design”
• Experienced Diversified Management Team
• 84Lumber – Strategic Partnership (in discussion)
ChloroFill™ Renewable Building
Materials
4653 Carmel Mountain RoadSuite 308-304
San Diego, CA 92130
Contact: Michael Hurst+1 (858) 342-4677