2010 Review of SEO Best Practices

@Webmarketing123 @TravisLowSEO

Audio: 916 233 3089Access code: 449-126-572Enter PIN # on your screen #wm123

Today’s Webinar Topics

1. How to maintain ROI with the start of the New Year.

2. How to attract targeted site visitors and improve site ranking.

3. How to create compelling content for your site.

4. How to leverage your competitors’ SEO tactics.

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SEO Facts

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Where Searchers Click on the Results Page

Today’s Webinar Topics

1. How to maintain ROI with the start of the New Year.

2. How to attract targeted site visitors and improve site ranking.

3. How to create compelling content for your site.

4. How to leverage your competitors’ SEO tactics.

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Maintain Your ROI

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• What good are increased rankings without conversions?

• How does your website define a conversion?

• Consider User Experience in addition to SEO

• Increase Conversion Rate with Google Website Optimizer

Measuring ROI

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• Set up Goals• Define conversions• Analyze which keywords are leading to more conversions• Observe where visitors abandon the goal path

Using Analytics to Measure ROI…Consistently

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• Analyze Trends• Compare metrics to past• Observe seasonality• See progress by analyzing non-paid, non-branded traffic trends

Today’s Webinar Topics

1. How to maintain ROI with the start of the New Year.

2. How to attract targeted site visitors and improve site ranking.

3. How to create compelling content for your site.

4. How to leverage your competitors’ SEO tactics.

#wm123

Organic, Non-Branded Traffic

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• Organic (Non-Paid) Traffic• Non-paid best represents SEO efforts as all visitors arrive at your site through organic search

• Non-Branded Traffic• Brings you new customers who do not yet know about your company, but are looking for the products and services you offer

Site Optimization

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• On-page content optimization can be a useful tactic, but only when used strategically.

Today’s Webinar Topics

1. How to maintain ROI with the start of the New Year.

2. How to attract targeted site visitors and improve site ranking.

3. How to create compelling content for your site.

4. How to leverage your competitors’ SEO tactics.

#wm123

Usability Best Practices

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•Assign Visual Priority

• Size and weight should represent relative importance

• Consider Visitor’s Eye-Path

• What will users notice and in what order?

• Clear Call To Action

• Clearly announce what you want users to do

• Make Steps Clear

• Clearly identify where user is and where they should go

Home Page Conversions

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•Identify & Prioritize ALL objectives

• Primary

• Major

• Minor

• Make Objectives Obvious

• Visual Priority

• Clear Call to Action

• Emphasize Value Propositions

• Identify sections with no relevance

• Does it reinforce a goal

Landing Page Conversions

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• Focused on Single

Conversion

• Make Goal Obvious

• Call to Action

• Value Propositions

• Keep it Simple

• No Competing Objectives

• All Content Should Be

Relevant

to Goal of Landing Page

Today’s Webinar Topics

1. How to maintain ROI with the start of the New Year.

2. How to attract targeted site visitors and improve site ranking.

3. How to create compelling content for your site.

4. How to leverage your competitors’ SEO tactics.

#wm123

On-Site Competitive Intelligence

• Site URL structure

• Site development & coding structure

• Use of analytics

• Navigational system review

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Reverse-Engineer Your Competition

• Use Yahoo’s backlink command, or software such as SEO Elite to find every site that is linking to the top 3 sites in your chosen keyword on Google.

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Why re-invent the wheel?

Reverse-Engineer Your Competition

• Obtain links from those sites that your competitors are getting links from.

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Reverse-Engineer Your Competition

• Look at the page titles of the #1 site and duplicate them for important pages on your site.

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Questions?

Contact Us for a detailed Custom Analysis of your website!

Please contact:

Mark Powers

(800) 619 1570mark@webmarketing123.com

Search Engine Marketing – A Perspective

Contact Information

@Webmarketing123#wm123