2009 | paper presentation at IASDR 2009, Seoul, South Korea

Ethnographic approach to design knowledgeDialogue and participation as discovery tools within complex knowledge contexts.

Francesca Valsecchi, Paolo Ciuccarelli Politecnico di Milano - Design department INDACO

IASDR 2009 - Rigor and Relevance in design - Seoul, 18-22 october 2009

designers observatory

observation toolkt self-tools and dliverables

social science methods reflective antidotespractice based research

observation goal reflective goal

ascolto attivo/active listening

autoconsapevolezza emozionale/emotional self-awareness gestione creativa dei conflitti/

creative engagement

designers observatory

observation toolkt self-tools and dliverables

social science methods reflective antidotespractice based research

observation goal reflective goal

ascolto attivo/active listening

autoconsapevolezza emozionale/emotional self-awareness gestione creativa dei conflitti/

creative engagement

STRUCTURE OF THE ETHNOGRAPHY

a - index of involved organization: type of organization:

LS graphic design, Milan, Italy - www.lsgraphicdesign.it/ visual and graphics small studio

Left Loft, Milan, Italy - www.leftloft.com/ visual and graphics

Total Tool, Milan, Italy - www.totaltool.it strategic design consultant

Vis-up, Milan, Italy - www.visup.it/ information visualization and architecture

Design Continuum, Milan, Italy - www.dcontinuum.com product and strategic design industry

CBI, Shanghai, China - www.shcbi.com/ design research and consultant

B - ethnography toolkit

AInterview

BMedia record

CEthno-diary

EPersonal ethno-blog

targetunderstanding of the local designers’ community

rich description and personal awareness about the context

backstage of the ethno-graphy and logbook of the experience

insights and re-sults discussion

c - ethnography phases

DialogueDirect interactions x x

DescriptionNot-direct observation & private transcript

ReflectionData analysis & discussion x

daTaRECORdING

daTa (PRIVaTE) NOTEBOOK

daTa aNd INTERaCTION INTERVIEWS & COdING

daTa aNd INTERaCTION(STUdIO) NOTEBOOK

daTa aNd INTERaCTION TaBLES aNd MaTRIX

INTERPRETaTIONTEXT & VISUaL COdING

INTERPRETaTIONMaPS OF CONTEXTS

INTERPRETaTION SYNTHESIS COdING

INTERPRETaTION MULTIPLE LEVELS & REVIEWS

ACCESSO & NEGOZIAZIONEDIALOGO

ADATI DIALOGICI

raccolta datianalisi dati

BDAI DIALOGHI ALLE

CONVERSAZIONI

strumenti dell’interpretazione

CPRASSI DIALOGICA

elaborazionedelle conversazioni

ACCESSO & NEGOZIAZIONE

ASCOLTO

ATTIVO

SALTO DI

CORNICE

DIALOGO

ADATI DIALOGICI

tipi di dato

tecniche di analisi

selezione e rilevanza degli output

strumenti per l’interpretazione e tecniche di esternalizzazione

BDAI DIALOGHI ALLE

CONVERSAZIONI

CPRASSI DIALOGICA

tool 2 tool 3tool 1

analisi dati

SCOMPOSIZIONE(CHIAVI DI LETTURA)

DECODIFICA(NARRAZIONI)

FORMALIZZAZIONE /ARTICOLAZIONE(SCHEMI ANALISI FORMALE)

RISTRUTTURAZIONE(MAPPE)

raccolta dati

A - DATI DIALOGICI awaren

ess del co

ntesto

K DESC

RIPTIO

CONTESTO

(TXT, IMG, AUDIO)RELAZIONE

(INTERVISTE)OSSERVAZIONE

(TACCUINI)

momentodell’interazione

/ASCOLTO ATTIVO

lettura stratificataANALISI

keyword e coding sinteticoSINTESI

B - DAI DIALOGHI ALLE CONVERSAZIONI

momentodell’interpretazione

/SALTO DI CORNICE

lettura orizzontale /BROAD DESCRIPTION

generalizzazione

specificazione

elaborazione delle conversazioni

C - PRASSI DIALOGICA

THE MOdEL OFCOMMUNICaTION ETHNOGRaPHY

MODELLO ETNOGRAFICOPER UNA EPISTEMOLOGIA DELLA COMUNICAZIONE

analisi dati

FORMALIZZAZIONE /ARTICOLAZIONE

(SCHEMI ANALISI FORMALE)

raccolta dati

ess del co

ntesto

CONTESTO

(TACCUINI)

/ASCOLTO ATTIVO

/SALTO DI CORNICE

generalizzazione

specificazione

MODELLO ETNOGRAFICOPER UNA EPISTEMOLOGIA DELLA COMUNICAZIONE

analisi dati

FORMALIZZAZIONE /ARTICOLAZIONE

(SCHEMI ANALISI FORMALE)

raccolta dati

ess del co

ntesto

CONTESTO

(TACCUINI)

/ASCOLTO ATTIVO

/SALTO DI CORNICE

generalizzazione

specificazione

ASCOLTOATTIVO

SALTO DICORNICE

DIALOGO

ADATI DIALOGICI

tipi di dato

tecniche di analisi

BDAI DIALOGHI ALLE

CONVERSAZIONI

CPRASSI DIALOGICA

tool 2 tool 3tool 3toool 3tool 1

ADATI DIALOGICI

BDAI DIALOGHI ALLE

CONVERSAZIONI

CPRASSI DIALOGICA

ADATI DIALOGICI

BDAI DIALOGHI ALLE

CONVERSAZIONI

CPRASSI DIALOGICA

ASCOLTO

ATTIVO

SALTO DI

CORNICE

DIALOGO

ADATI DIALOGICI

tipi di dato

tecniche di analisi

BDAI DIALOGHI ALLE

CONVERSAZIONI

CPRASSI DIALOGICA

tool 2 tool 3tool 1

analisi dati

raccolta dati

ess del co

ntesto

K DESC

RIPTIO

CONTESTO

(TACCUINI)

/ASCOLTO ATTIVO

/SALTO DI CORNICE

generalizzazione

specificazione

SPECIFICITY OF dESIGN KNOWLEdGE

* tacit dynamics* multiple layers * euristics * confidentiality* etcetera

* the ethnographic plan as a relevant research tool for the understanding and interaction with high-complexity knowledge contexts

and coming back to networks:

* what we can opentowards the perspective of design opensource

* design shall push the activity of co-creationby enabling the attitude to sharing practice

knowledge belongs to community.

thank you!

ADATI DIALOGICI

BDAI DIALOGHI ALLE

CONVERSAZIONI

CPRASSI DIALOGICA

ASCOLTO

ATTIVO

SALTO DI

CORNICE

DIALOGO

ADATI DIALOGICI

tipi di dato

tecniche di analisi

BDAI DIALOGHI ALLE

CONVERSAZIONI

CPRASSI DIALOGICA

tool 2 tool 3tool 1

analisi dati

raccolta dati

ess del co

ntesto

K DESC

RIPTIO

CONTESTO

(TACCUINI)

/ASCOLTO ATTIVO

/SALTO DI CORNICE

generalizzazione

specificazione

2009 | paper presentation at IASDR 2009, Seoul, South Korea

Design

Transcript of 2009 | paper presentation at IASDR 2009, Seoul, South Korea

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