2 Think Cube Workshops Introduction To Think Cube V2

TH!NKCUBE

THINKCUBE WORKSHOP 2

INNOVATION

IS… ACTUALLY

IMPLEMENTING OR BUILDING

AN IDEA

THERE IS NO SILVER BULLET

TO INNOVATION

BUT… YOU CAN

LEVERAGE INNOVATION

FUNDAMENTALS

4 KEY FUNDAMENTALS

1 INTERSECTION OF DOMAINS

“All decisive advances in the history of scientific thought can be described in terms of mental cross-fertilization between different disciplines.” Arthur Koestler (Researcher)

STRONG TIES CLOSE FRIENDS AND

CO-WORKERS

SMALL WORLD PHENOMENON

WEAK TIES FRIEND’S OF

FRIENDS MOST PEOPLE FIND

THEIR SPOUSES AND NEW JOBS THROUGH

WEAK TIES

SMALL WORLD PHENOMENON

INNOVATION SOCIAL NETWORK

BRING PEOPLE AND IDEAS FROM DISPARATE FIELDS

TOGETHER I.E. WEAK LINKS

T-SHAPED PEOPLE

BROAD RANGE OF INTERESTS

DEEP KNOWLEDGE IN A

FEW FIELDS

SWEET SPOT DOMAINS PEOPLE

TRENDS Best Ideas

2 COMBINATORY PLAY

“Combinatory play seems to be the essential feature in productive thought.” Albert Einstein

WHAT DO YOU GET IF YOU CROSS A…

CEMENT MIXER CHICKEN

…A BRICK LAYER

COMBINE IDEAS TO

FORM NEW IDEAS

GUTENBERG CROSSED THE COIN PUNCH AND WINE PRESS

TO CREATE THE PRINTING PRESS

EVOLVING IDEAS AT THE…

SPEED OF THOUGHT

IDEA EVOLUTION

• Collaborative • Fun • Immersive • A safe

environment to practice skills

"A [good] game is a series of interesting

choices“ Sid Meier (Game

Designer)

PLAY… GAMES

PLAYING GAMES = FLOW

FLOW IS THE MENTAL STATE OF BEING FULLY

IMMERSED IN AN ACTIVITY

PROPOSED BY MIHALY CSIKSZENTMIHALYI AFTER

RESEARCHING ARTISTS

ANXIETY

BOREDOM

NOT IN FLOW

If the challenge and skills don’t match you get ANXIETY OR BOREDOM

FLOW BALANCES SKILLS &

CHALLENGES

3 INCUBATION

“I back away from conscious thought and turn the problem over to my unconscious mind. It will scan a broader array of patterns and find some new close fits from other information stored in my brain.” Art Fry (inventor of Post-It)

IDEAS WILL COME TO YOU IN THE

ODDEST PLACES

ARCHIMEDES’ BATH TUB

EUREKA!

1 WEEK LATER

DURING PLAYTESTING I DISCOVERED THE BEST IDEAS CAME 1 WEEK

AFTER PLAYING

KEY INSIGHT

THINKCUBATION TURN INCUBATION FROM PASSIVE STEP TO ACTIVE

PROCESS

ITERATE BETWEEN THINKING & INCUBATING

4 BRAINSTORMING SKILL

“… you can deliver more value, create more energy, and foster more innovation through better brainstorming.” Tom Kelley, The Art of Innovation.

1.   Lack of process or structure.

2.   Lack of skilled facilitator.

3.   Lack of skilled participants.

4.   No agreement of the problem.

5.   Lack of stimuli.

6.   Pressure to be creative on cue.

7.   Pressure to converge quickly!!!

8.   Lack of follow up.

BRAINSTORMING NOT WORKING?

How IDEO does innovation…

•  Brainstorming is a pervasive cultural influence at IDEO. It’s part of every project and every day.

•  Brainstorming is a skill and an art to be practiced and perfected. It’s learning to play piano rather than learning to tie your shoelaces.

•  Brainstorming requires a structured but flexible environment.

HOW IDEO DOES IT

BRAINSTORMING only when the stakes are high

= RUNNING a marathon with NO prior training

Effective brainstorming is NOT a JUST-IN-TIME ACTIVITY.

PRACTICE……

PRACTICE….

PRACTICE..

BRAIN TRAINING The latest research in Neuroscience shows that the brain is plastic and can be trained to be ‘smarter’!

Through training games like BrainAge and some new games that develop ‘fluid intelligence’ you can develop your mental abilities.

ENTER THE MENTAL GYM

PLAY MENTAL GAMES TO DEVELOP CREATIVE

MUSCLES!

Idea Library with 200 Ideas, Words and Mutation Cards

ThinkCube Packaging designed to be an Innovation WorkStation

Idea Notepads to collect your own ideas to add to the Idea Library

Idea Handbook and Quickstart guide that explains the ThinkCubation Process

INNOVATION WORKSTATION

H.G. WELLS COLLECTED IDEAS ON INDEX CARDS

AND STORED THEM IN A CARD

CATALOG

IDEA LIBRARY

THINKCUBE IDEA LIBRARY

THINKCUBE IDEA LIBRARY CONSISTS OF 200

STIMULATING IDEAS, WORDS AND CREATIVITY

TECHNIQUES

ThinkCube provides a variety of ideas that are drawn from disparate

fields/domains – anthropology, technology,

biology, history, archeology, trends

Words are raw materials to create new ideas. Relating

an idea to a word can generate new and

wonderful ideas. This is based on the ‘Random

Word’ creative technique.

MUTATIONS

Mutation cards are creative techniques designed to be

used together with the ‘Combinatory Play’ technique. When

combining ideas together you can use Mutation cards to form interesting mutant

off-spring.

INDIVIDUAL THINKCUBATION

DEFINE Write down your

goal for the session.

INCUBATE Day dream, doodle, go

on with your life.

Assess new ideas.

EVALUATE

THINK Draw 6 cards.

Combine 2 or more. Ideas should loosely

relate to goal.

Immerse yourself.

STIMULATE

Prototype. Prototype. Prototype.

ELABORATE

Develop a new product to leverage the Baby Boomer generation coming to retirement. Develop a new product to leverage the Baby Boomer generation coming to retirement.

Genetic Algorithm, Nanotechnology, Light Bulb, Detective, Currency, Expand

Baby Boomer + Currency = An investment fund dedicated to solving a particular disease.

It’s feasible.

Refinement Potential.

Genetic Algorithm, Nanotechnology, Light Bulb, Detective, Currency, Expand

Baby Boomer + Currency = An investment fund dedicated to solving a particular disease.

It’s feasible.

Refinement Potential.

Research. Business Plan. Share. Get feedback.

THINKCUBATION EXAMPLE

GROUP THINKCUBATION

THINK INSIDE THE CUBE

IDEA DRAWER

DRAWER TO STORE ALL IDEAS CARDS

WORD DRAWER

DRAWER TO STORE ALL WORD CARDS

MUTATION DRAWER

DRAWER TO STORE ALL MUTATION CARDS

THINKCUBATOR DRAWER

DRAWER TO STORE ALL “YOUR” WORKING IDEAS

THINKCUBATOR INSTRUCTIONS

EVALUATE

INCUBATE

ELABORATE

RETHINK

INNOVATION

CLICK CUBE TO FIND OUT MORE

WWW.METAMEMES.COM

2 Think Cube Workshops Introduction To Think Cube V2

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