1Abacast - Confidential 1

Hybrid Content Delivery Network (CDN) Technologies and Services

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AgendaAgenda

DCIA Webcast by Abacast

P2P Traction Use Cases• Enterprise, online radio, online video

About Abacast

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DCIA Conference Webcast - GoalsDCIA Conference Webcast - Goals

Serve broader audience

• Constrained by place, time, cost

Additional DCIA service

Showcase membertechnology

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P2P Traction - Case StudiesP2P Traction - Case Studies

Enterprise - Live Video

Radio - High Quality Audio

High Definition Video

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P2P Traction - Enterprise Live VideoP2P Traction - Enterprise Live Video

• Avoids network saturation, especially at remote locations

• No expensive equipment• Avoids hardware multicast

solutions• Significantly less IT staff time

Abacast provides all the benefits of Multicastwithout any of the setup time, hassle, or expense.

6© 2009 Ignite Technologies, Inc. Proprietary and Confidential Information 6

Abacast and IgniteAbacast and Ignite

Ignite provides the industry’s most secure and scalable Content Delivery Solution enabling enterprises to efficiently

publish, target, deliver and manage digital assets — to anyone, anywhere, at any time.

DesktopsMobile Users Digital SignageHandhelds

7© 2009 Ignite Technologies, Inc. Proprietary and Confidential Information 7

Ignite - How and Where?Ignite - How and Where?

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Enterprise Live Streaming – Ignite and AbacastEnterprise Live Streaming – Ignite and Abacast

Use Cases• CEO Webcasts• Strategic and

Quarterly Updates• Online Meetings• Emergency

Communications

No additional infrastructure required

© 2009 Ignite Technologies, Inc. Proprietary and Confidential Information 8

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P2P Traction – High Quality AudioP2P Traction – High Quality Audio

Consumers gravitate towards high bit-rate streams

102009 Abacast - Confidential 10

Station ROI – Abacast P2P vs. Traditional CDNStation ROI – Abacast P2P vs. Traditional CDN

High quality P2P stream at almost static cost = more streaming opportunities = more inventory = more revenue

Traditional CDN Abacast P2PDelivery Delivery Option

Costs Bit Rate (Kbps) 128 128Listener Hours / Month 250,000 250,000 Price/GB Delivered $0.30Bandwidth Cost / Month $4,120Ad Insertion Cost / Month $150Total Broadcast Cost / Month $4,270 $699

Revenues Average CPM $4 $4Average Spots / Hour 4 4Revenue / Month $4,000 $4,000

Gross Profit Gross Profit / Month -$270 $3,301Difference/Month using Abacast $3,571Difference/Year using Abacast $42,850

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Audio P2P Case Study - JetcastAudio P2P Case Study - Jetcast

Situation• Station streaming at 24Kbps• Capped at 100 simultaneous

users due to cost• Not profitable

Solution• Implement live P2P delivery• Uncapped audience @ 96Kbps• Audience immediately grew to

3,000 simultaneous users• Audience large enough to be

relevant to advertisers• Profitable

Source: Abacast, Inc.

Radio Case Study Bit-rate vs. Simultaneous Audience

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P2P Traction – Abacast, High Quality VideoP2P Traction – Abacast, High Quality Video

Seoul Broadcasting System 1 week broadcast

Over 12,000 simultaneous viewers

1.5Mbps Windows Media Video

Over 80% efficiency, over 14Gb/s bandwidth savings

Over 40% reduction in server and switching hardware

Total Connections

Unicast Connections

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About AbacastAbout Abacast

Founded in 2000 by former broadcasters, technologists Commercial-quality Hybrid Content Delivery Network (CDN)

• Live and On-Demand content• Unicast and Peer-Assisted• Content Monetization plus additional services

Key Markets• Internet Television, Online Radio, Corporate, File Delivery

Metrics• > 300 customers• 16 different countries• 46,516,274 plug-in downloads

(as of July 1st, 2008)

• ~10 million end-user hours per month• ~3.6 million unique users per month

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Abacast Solution OverviewAbacast Solution Overview

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Key Value Propositions – ConsumersKey Value Propositions – Consumers

Getting highest quality content

72% choose higher bit-rate and install

Ultimately drives demand and business models

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Key Value Propositions – Publisher/BroadcasterKey Value Propositions – Publisher/Broadcaster

The most choices for delivery• Live and On-Demand video and audio content• Windows, Flash formats plus others• Hybrid Delivery

• Single-source (Unicast), multi-source (Secure P2P), or combination

172009 Abacast - Confidential 17

Longer Engagement = More Ad $Longer Engagement = More Ad $

Real-time QoS has proven higher quality streaming connections vs standard unicast streaming

• Less skips, buffers, breaks

Better user experience = longer listening times = more revenue

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Technology Details – Live and On-Demand P2P NetworkTechnology Details – Live and On-Demand P2P Network

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Evolution of CDNsEvolution of CDNs

Timeframe Description Technology Audience/Quality

’90 - ’95 Streaming, Simple 100’sReal Networks deployment 32Kbps

’96 –’98 Clusters, Increasing com- 1,000’s broadcast.com plexity, better end- 128Kbps

user experience

’99 – ’04 Edge, Akamai Much more complex, 10,000’sBetter performance 250-500Kbps

’05 + Hybrid (Edge True distributed, 100,000’s + plus P2P) good perf for all 300Kbps –

3Mbps market sizes

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QuestionsQuestions

www.abacast.com

sales@abacast.com

(360) 834-5229