1Abacast - Confidential1 Hybrid Content Delivery Network (CDN) Technologies and Services.
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Transcript of 1Abacast - Confidential1 Hybrid Content Delivery Network (CDN) Technologies and Services.
1Abacast - Confidential 1
Hybrid Content Delivery Network (CDN) Technologies and Services
2
AgendaAgenda
DCIA Webcast by Abacast
P2P Traction Use Cases• Enterprise, online radio, online video
About Abacast
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DCIA Conference Webcast - GoalsDCIA Conference Webcast - Goals
Serve broader audience
• Constrained by place, time, cost
Additional DCIA service
Showcase membertechnology
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P2P Traction - Case StudiesP2P Traction - Case Studies
Enterprise - Live Video
Radio - High Quality Audio
High Definition Video
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P2P Traction - Enterprise Live VideoP2P Traction - Enterprise Live Video
• Avoids network saturation, especially at remote locations
• No expensive equipment• Avoids hardware multicast
solutions• Significantly less IT staff time
Abacast provides all the benefits of Multicastwithout any of the setup time, hassle, or expense.
6© 2009 Ignite Technologies, Inc. Proprietary and Confidential Information 6
Abacast and IgniteAbacast and Ignite
Ignite provides the industry’s most secure and scalable Content Delivery Solution enabling enterprises to efficiently
publish, target, deliver and manage digital assets — to anyone, anywhere, at any time.
DesktopsMobile Users Digital SignageHandhelds
7© 2009 Ignite Technologies, Inc. Proprietary and Confidential Information 7
Ignite - How and Where?Ignite - How and Where?
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Enterprise Live Streaming – Ignite and AbacastEnterprise Live Streaming – Ignite and Abacast
Use Cases• CEO Webcasts• Strategic and
Quarterly Updates• Online Meetings• Emergency
Communications
No additional infrastructure required
© 2009 Ignite Technologies, Inc. Proprietary and Confidential Information 8
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P2P Traction – High Quality AudioP2P Traction – High Quality Audio
Consumers gravitate towards high bit-rate streams
102009 Abacast - Confidential 10
Station ROI – Abacast P2P vs. Traditional CDNStation ROI – Abacast P2P vs. Traditional CDN
High quality P2P stream at almost static cost = more streaming opportunities = more inventory = more revenue
Traditional CDN Abacast P2PDelivery Delivery Option
Costs Bit Rate (Kbps) 128 128Listener Hours / Month 250,000 250,000 Price/GB Delivered $0.30Bandwidth Cost / Month $4,120Ad Insertion Cost / Month $150Total Broadcast Cost / Month $4,270 $699
Revenues Average CPM $4 $4Average Spots / Hour 4 4Revenue / Month $4,000 $4,000
Gross Profit Gross Profit / Month -$270 $3,301Difference/Month using Abacast $3,571Difference/Year using Abacast $42,850
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Audio P2P Case Study - JetcastAudio P2P Case Study - Jetcast
Situation• Station streaming at 24Kbps• Capped at 100 simultaneous
users due to cost• Not profitable
Solution• Implement live P2P delivery• Uncapped audience @ 96Kbps• Audience immediately grew to
3,000 simultaneous users• Audience large enough to be
relevant to advertisers• Profitable
Source: Abacast, Inc.
Radio Case Study Bit-rate vs. Simultaneous Audience
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Bit-rate Simultaneous
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P2P Traction – Abacast, High Quality VideoP2P Traction – Abacast, High Quality Video
Seoul Broadcasting System 1 week broadcast
Over 12,000 simultaneous viewers
1.5Mbps Windows Media Video
Over 80% efficiency, over 14Gb/s bandwidth savings
Over 40% reduction in server and switching hardware
Total Connections
Unicast Connections
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About AbacastAbout Abacast
Founded in 2000 by former broadcasters, technologists Commercial-quality Hybrid Content Delivery Network (CDN)
• Live and On-Demand content• Unicast and Peer-Assisted• Content Monetization plus additional services
Key Markets• Internet Television, Online Radio, Corporate, File Delivery
Metrics• > 300 customers• 16 different countries• 46,516,274 plug-in downloads
(as of July 1st, 2008)
• ~10 million end-user hours per month• ~3.6 million unique users per month
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Abacast Solution OverviewAbacast Solution Overview
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Key Value Propositions – ConsumersKey Value Propositions – Consumers
Getting highest quality content
72% choose higher bit-rate and install
Ultimately drives demand and business models
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Key Value Propositions – Publisher/BroadcasterKey Value Propositions – Publisher/Broadcaster
The most choices for delivery• Live and On-Demand video and audio content• Windows, Flash formats plus others• Hybrid Delivery
• Single-source (Unicast), multi-source (Secure P2P), or combination
172009 Abacast - Confidential 17
Longer Engagement = More Ad $Longer Engagement = More Ad $
Real-time QoS has proven higher quality streaming connections vs standard unicast streaming
• Less skips, buffers, breaks
Better user experience = longer listening times = more revenue
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Technology Details – Live and On-Demand P2P NetworkTechnology Details – Live and On-Demand P2P Network
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Evolution of CDNsEvolution of CDNs
Timeframe Description Technology Audience/Quality
’90 - ’95 Streaming, Simple 100’sReal Networks deployment 32Kbps
’96 –’98 Clusters, Increasing com- 1,000’s broadcast.com plexity, better end- 128Kbps
user experience
’99 – ’04 Edge, Akamai Much more complex, 10,000’sBetter performance 250-500Kbps
’05 + Hybrid (Edge True distributed, 100,000’s + plus P2P) good perf for all 300Kbps –
3Mbps market sizes
