Supporting Service Specialisation: the role of pp g pincubators, accelerators, and S&T

Parks in delivering sector specific supportg p pp

16th October 201916th October 2019Belgrade, Serbia

CROWDSTREAM:From crowdfunding strategies to pilot actions

in Western Balkan partner regionsp g

Brigitte HatvanStrategy Leader of CrowdStream project

ConPlusUltra GmbH, Austria

Brigitte HATVAN• Partner / Head of Business & Innovation consultancy teamy• Master degrees in international communication management,

business management and organisational development• 15+ years of public consulting in the frame of regional innovation

systems and innovation support policies

www.conplusultra.com

Project funded by the European Union

CrowdStream project12/2016 - 5/201912/2016 5/2019Consortium10 partner organisationsMain objectiveTo improve the effectiveness of public/private business supportpublic/private business supportfor innovative SME, start-ups and social enterprises to access alternative finance (crowdfunding)finance (crowdfunding)

http://www.interreg-danube.eu/approved-projects/crowdstream

Project funded by the European Union

FundingCF platformsInnovation

institutionsTechCentersIncubatorsAcceleratorsCrowd-funding

pAlt. Finance knowledge

systemActors WU

Gründungszentru

Innovation / Business support agenciesfundingsector

knowledgehubsCrowdfunding

Eco-System

gm

agenciesBusinessangels &

Chambers Associations,etc.Financeindustry

angels &Investment companiesRegulatoryframework

EU Alternative FinanceFrameworkFinancinginstitutes framework

New financingmechanisms National regulationsProject funded by the

European Union

mechanisms

Donation-basedCrowdfunding

Equity-basedCrowdfundingCHARITY CROWD-

INVESTING

Reward-based Lending-based„CROWD-FUNDING“Commercial

Commercial purpose

Monetary

Crowdfundingg

CrowdfundingCommercial purpose,withoutmonetary return

return

Source: Chamber of Commerce of Austria: Alternativfinanzierungsgesetz und Crowdinvesting-Plattformen, 9/2018

Project funded by the European Union

Donation-basedCrowdfunding

Equity-basedCrowdfunding CROWD-

INVESTINGCHARITY

Reward-based Lending-based„CROWD-FUNDING“Commercial

Commercial purpose

Monetary

Crowdfundingg

CrowdfundingCommercial purpose,withoutmonetary return

return

A i Al i Fi AAustria: Alternative Finance Actsince 2015, revised 2018

Source: Chamber of Commerce of Austria: Alternativfinanzierungsgesetz und Crowdinvesting-Plattformen, 9/2018

Project funded by the European Union

Project funded by the European Union

Project funded by the European Union

Market research

Market launch tool

Open innovation

model

CFProof ofCrowd Proof ofconcept

Crowd-sourcing

AdvertisingCommunity building

Project funded by the European Union

S k h ld Regional

12/2016 – 2018 2018 – 5/2019

BaselineStakeholdermapping

Regionalprofiles

RegionalTrainings- for target enterprises

Action Planningk h i l i

Baselinestudy

Regional Regionalaction plans

- for target enterprises- for business support organisations (BSOs)

workshops involvinglocal stakeholders

Pilot actionsField missionsfor PPs and

marketanalysis

PolicyQuality monitoring

at local levelfor PPs and stakeholders

http://www.interreg-danube.eu/approved-projects/crowdstream

recommendationsQ y ginstruments

p j /

Project funded by the European Union

Impressions from Trainings and Pilot Action activities

Project funded by the European Union

Main Lessons Learnt

Project funded by the European Union

S t i d l t i b i t i tiSupport service development in business-support organisations

PHASE 1A t f l l CF k t i t & i ti i ffAssessment of local CF market environment & existing service offers

PHASE 2Basic support activities to develop CF awareness & educate CF target groupsBasic support activities to develop CF awareness & educate CF target groups

PHASE 3Developing crowd communities: services for potential campaigners & backersDeveloping crowd communities: services for potential campaigners & backers

PHASE 4Developing BSO-managed financial support mechanismsp g g pp

PHASE 5Institutionalisation of CF-related BSO services at RIS level

Project funded by the European Union

CROWDSTREAM:From crowdfunding strategies to pilot actions

in Western Balkan partner regionsp g

Brigitte Hatvan@conplusultra comBrigitte.Hatvan@conplusultra.comwww.conplusultra.com