The Buzz BookMaking Reading Viral Again

http://www.flickr.com/photos/mkuram/3610488258/

Aliteracy

They Can.They should.

Knowledge Capital

Knowledge CapitalShared Cultural

Literacy

Word Poverty

Kindergarten: High-Interest

Twelfth-Grade: Low-Interest

Text

http://www.flickr.com/photos/tonythemisfit/3270431078/

Kindergarten: High-Interest

Twelfth-Grade: Low-Interest

Text

http://www.flickr.com/photos/tonythemisfit/3270431078/

What Happens Here?

A school's culture has far more influence on life and learning in the schoolhouse than the president of the country, the state department of education, the superintendent, the school board, or even the principal, teachers, and parents can ever have." Roland Barth

http://www.flickr.com/photos/leecullivan/143388036/

“summer-reading-533.jpg.” Online Image. New York Times. August 7, 2008. May 13, 2009 <http://papercuts.blogs.nytimes.com/2008/08/07/recommended-reading/>.

Summer Reading

War and Peace

“summer-reading-533.jpg.” Online Image. New York Times. August 7, 2008. May 13, 2009 <http://papercuts.blogs.nytimes.com/2008/08/07/recommended-reading/>.

Summer Reading

War and Peace

http://www.flickr.com/photos/secondtoughest/3211201182/

Viral Reading

http://www.flickr.com/photos/96205017@N00/1778303734/

http://bit.ly/qVZNIm

Viral Reading

“When we read a good book, the first thing we do is talk about it to our friends, and then we end up giving it to them and they read it, and so on and so forth. I mean, look at Twilight.”

Tell a Story

Tell a Story

Tell a StoryConnect a Tribe

Tell a StoryConnect a Tribe

Tell a StoryConnect a Tribe

Lead a Movement

Tell a StoryConnect a Tribe

Lead a Movement

Tell a StoryConnect a Tribe

Lead a Movement

Make a Change

-‐ Godin

Challenge: If you say you are passionate advocates of reading, how are you building culture around this?