Post on 13-Aug-2015
STATS THAT WILL CONVINCE YOU TO MAKE SOCIAL ADVERTISING A HUGE LINE ITEM IN NEXT YEAR’S BUDGET 14
2 GlobalWebIndex, 2015
3
Facebook users spend almost 40 minutes on the site each day.
Facebook, 2014
4
Facebook users who log into the site multiple times a day
Pew Research, 2015
45%
5
Facebook and Instagram get more than one out of every five minutes spent on mobile.
Facebook, 2015
6
Facebook and Instagram get more than one out of every five minutes spent on mobile. Just two sites/apps taking up at least 20% of our time on phones.
7
Facebook and Instagram get more than one out of every five minutes spent on mobile. Just two sites/apps taking up at least 20% of our time on phones. That’s bananas.
8
Facebook CTRs are up 260% year-over-year.
Nanigans, 2015
9
92% of mothers who use social
media make purchase
decisions based on what they
see on it.
StudioD, 2015
10
60% of moms access Facebook multiple times a day.
StudioD, 2015
11
Within 4 years, mobile ad spend is projected to represent 72% of total ad budgets.
eMarketer, 2015
12
Within 4 years, mobile ad spend is projected to represent 72% of total ad budgets.
(Sure, this stat argues for mobile ad spend, but the
lowest barrier to entry in getting in on mobile impressions and performance is through social media
advertising.)
13 Opera Mediaworks, 2015
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14 Twitter, 2013
15
Twitter saw a 2% lift in sales from those who only saw a paid tweet and didn’t even respond or click on it.
16
Across all video ads, the CTR on Facebook is up 57% over last quarter.
Kinetic Social, 2015
17 Ahalogy, 2014
Daily users who have purchased online or at a traditional retail store because of something they saw on Pinterest
53%
18
Three quarters of Pinterest users are more interested in connecting with their favorite brands than with celebrities or experts.
Ahalogy, 2014
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19
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