TIPS FORPITCHINGREPORTERS

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These are one journalist’s impressions ofwhat is good PR and bad PR

Not that journalist

TIPS FORPITCHINGREPORTERS

13Mikal E. BelicoveForbes contributer

It’s the advice of

TIPS FORPITCHINGREPORTERS

13I get no less than two dozen emails a day from outfits like yours, seeking some coverage of their company or product in an article they’re hoping I’ll craft and then publish.

THE PITCHES THAT I RECEIVE ARE FATALLY FLAWED

TIPS FORPITCHINGREPORTERS

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1Reference someone else’s data to back up your claims

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2Don’t tell about other coverageof your news

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3Let me knowwho your competitors are

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4Don’t give me the details of your company Xmas party

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5Give me plenty of lead time

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6Don’t rely on a shotgun approach

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7Personalizeyour pitch

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8Don’t puff up your press release

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9Keep in mind the ‘Matthew effect’

more info

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10Don’t pitch in public

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11Consider my workload

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12Don’t nitpick when it comes to corrections

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13Help me help you

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TIPS FORPITCHINGREPORTERS

13 If you follow these tips, you should find that your relationship with the folks who write for a living will improve. And that will improve your company’s earned media.

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