Post on 12-Nov-2014
description
HARNESS THE POWERFUL TOOLS OF MARKETING
AND CREATE A SYNERGY OF ALL OUTLETSTO BUILD YOUR BRAND
MARKETING3
What happens when you combine Branding, Technology and Referral Marketing?
1 + 1 + 1 = exponential success!
Today’s case study demonstrates the strength of thispowerful marketing mix.
TODAY’S SESSION
Entrepreneurial from the beginning Professional Experience
Car Detailing, Puff ‘n Stuff Catering, Disney Weddings, Disney Institute, Scott Kay
Purchased PnSC in 2003 Current ICA board member and
regular speaker for the ICA, NACE , The Special Event, and EPCAS
Partner in RPI Purchasing
MY STORY
Warren Dietel, Owner & President
BRANDINGDEFINING YOUR CUSTOMER EXPERIENCE & REPUTATION
A BRAND IS…A promise to your customers
Standards of service
Corporate responsibility Consistent experiences Pricing integrity
Opened in 1980 as a family-owned business Positive reputation in the community Purchased in 2003, annual sales of $1.8M, at
operational limit Infrastructure required improvements to support
growth
THE PUFF STORY
Tremendous potential + aggressive growth plan = 267% growth in 3 years
Over 400 staff members strong (50 FT) Diversifying segment base
Expanded the award-winning team into the Tampa market with an acquisition and opening of a second office
Five exclusive venues & many more preferred “Passionately Perfecting Life’s Celebrations!”
THE PUFF STORY
http://www.viddler.com/v/96aa2768
BUILDING A BRAND IS TELLING YOUR STORY!
Logo Colors Fonts Patterns Design details Imagery styles All about consistency!
THE LOGO & IDENTITY DESIGN
It’s more than a tagline, a mission statement or a mantra. It’s our way of life.
One that we’ve been celebrating for 30 years!
WEBSITE
BLOG DESIGN
SOCIAL MEDIAENGAGING YOUR STAKEHOLDERS
A powerful tool with resources to engage both new and current customers, as well as industry contacts
DO: Research best practices, discover popular social networks in your area and start small
DON’T: Get overwhelmed before you start or try to do everything at once
SOCIAL MEDIA
SOCIAL MEDIA Faceboo
k
SOCIAL MEDIA Twitter
SOCIAL MEDIA Pinterest
ADVERTISING
FrontBack
BUSINESS CARDS
MARKETING COLLATERAL
Print Digital Email
MARKETING COLLATERAL
Print Digital Email
MARKETING COLLATERAL
Print Digital Email
BRANDED GIFTS & PROMOTIONAL ITEMS
THE EXTRA MILE Office design Sales script Tasting policies Catering vehicles Employee uniforms Branded event disposables Whatever makes you, YOU!
YOUR STORY-TELLING TOOLS
Engage new and current clients Personal introduction to your company Show your portfolio Demonstrates thought leadership & expertise Provide inspiration
BLOG – WHY?
Engage: current customers and friends (vendors, employees, etc.)
950+ million users worldwide (June 2012)
Maintain your presence in the market place & top-of-mind awareness
Drive traffic to your website and blog
Tell your story!
FACEBOOK – WHY?
FIND SOCIAL MEDIA SYNERGY
Keep usernames consistent Use a document to track user names Create a posting schedule Create a posting “cheat sheet” with instructions for
interns and assistants Use tools like Hootsuite to pre-schedule and track
Facebook updates, Tweets, and more Don’t lose sight of your goal: ENGAGEMENT
MAKE IT MANAGEABLE
REFERRAL MARKETING
VENUE, VENUES, VENUES!
VENUE GUIDEONPUFFNSTUFF.COM
Main page
VENUE GUIDEONPUFFNSTUFF.COM Main page
VENUE GUIDEONPUFFNSTUFF.COM Venue page
VENUE GUIDEONPUFFNSTUFF.COM Venue page
72 Venues & counting!
MEASURING SUCCESS Time period: May 1, 2012 (launch) – May 1, 2013
PUFFNSTUFF.COM TRAFFIC Time period: May 2012 – May
2013
Venue Impressions
Leu Gardens 1,938
Orlando Science Center 1,749
Glazer Children’s Museum 1,520
Ballroom at Church Street 1,188
Winter Park Farmer’s Market
746
Heaven Event Center 711
Orlando Museum of Art 680
The Mezz 596
Paradise Cove 576
Winter Park Civic Center 551
Orange County History Center
507
The Abbey 499
EVO 474
Lake Mary Events Center 467
TPepin’s Hospitality Centre 466
Palmetto Club 457
Time period:May 2012 – May 2013
TOPPERFORMINGVENUES
Top 30 Referral Traffic Sources to Puffnstuff.com
May 2012 – May 20131. Puff ‘n Stuff Venue Guide 16. Clearwater Community Sailing Center
2. Google 17. Holy Trinity Reception Center
3. Facebook 18. Yellow Pages
4. Lake Mary Events Center 19. Special Events Magazine
5. Wedding Wire 20. The Palmetto Club
6. The Ballroom at Church Street 21. Yelp Mobile
7. Yelp 22. Event Source Solutions
8. Pinterest 23. The Regent
9. TPepin’s Hospitality Center 24. Linked In
10. Email Surveys 25. Art and History Museum
11. Paradise Cove 26. Wedding Wire Mobile
12. The Knot 27. The History Center
13. Facebook Mobile 28. Cater Source
14. The Lange Farm 29. Albin Polasek Museum and Sculpture Gardens
15. Nova 535 30. Tampa Bay Watch Community Center
THANK YOU!
Warren Dietel | warren@puffnstuff.com | 407.629.7833
To download a copy of my slides, go to: http://www.slideshare.net/WarrenDietel
www.facebook.com/puffnstuffcatering | Twitter: @pscatering