Post on 16-Jul-2020
Findings from a Futures barometer in Finland
12.6.2019
Mikko Dufva & Jenna Lähdemäki-Pekkinen | @mdufva @SitraFund
Futures barometer
What do people think about futures?
How well do they know key trends?
What is important?
The Futures barometer was commissioned by the Finnish
Innovation Fund Sitra to learn more about Finnish citizens’ knowledge and
attitudes towards megatrends and different future developments.
https://www.sitra.fi/julkaisut/tulevaisuusbarometri-2019/
Structure of the survey
3
Is future interesting?
Can we influence future?
Do you know how toinfluence futures?
Attitude towards futures
How well megatrends areknown?
Threats, opportunities andimportance
Responses to megatrends
Overall futures
orientationMegatrends
Responsibilities,
voting, vision
Who should make changes?
What is important?
Who has interesting thingsto say?
Three things you would wishto happen in society?
How do you see the future?
I’m excited
23
At times I’m
afraid, at
times I’m
excited
52
I’m afraid
13
I don’t care
8
I don’t know
3
G L O B A L
M E G A T R E N D S
1. Sustainability crisis NOW!
2. Global interdependencyand growingtensions
3. Technology will change everything
4. The riddle of work and income
5. Representative democracy fatigued
6. The economy at a crossroads
I S S U E S
FA C I N G T H E
N O R D I C
C O U N T R I E S
Megatrends: sitra.fi/megatrends
Sustainability
crisis
Geopolitics
and
democracy
Technology
and future of
work
Megatrends are well-known
and seen more as a threat
82
68
74
82
78
59
58
38
67
32
16
19
0 50 100
Sustainability crisis
Geopolitics and
democracy
Technology and
future of work
Well-known Big threats Big opportunities Can influence a lot
1. Sustainability crisis is most known and seen as biggest threat
2. Geopolitics and democracy is least knownand own influence is seenas little
3. Technology and futuresof work is seen to holdmost promise
EMPLOYMENT
EQUALITYEDUCATION
IMMIGRATION
WELLBEING OF ELDERLY
ENVIRONMENT
SOCIALSECURITY
Change is expected from everyone
How big changes should the following actors create in order to respond to…
ilmastonmuutokseen ja luonnonvarojen ylikulutukseen
kansainvälisen politiikan ja demokratian haasteisiin
teknologian nopeaan kehitykseen ja työelämän muutokseen
Government
Political parties
Media and influencers
Cities and communes
Companies
Research institutes and universities
Organisations
Citizens
Other
Very bigQuite bigLittleNot at all
sustainability crisis
geopolitical tensions and democracy fatigued
technological change and future of work
Who has something interesting to say about
futures? (most common responses)
222
189
72
61
45
36
29
29
0 50 100 150 200 250
Researchers
Politicians
Everyone
The President
Companies
Universities
Activists
No one
Responses
About the survey
11
◼2142 responses
◼Done by TNS Gallupin Forum panel, which includes 40.000 respondents
◼Confidence interval is +- 2,1 %
◼Survey was done between 4. - 16.1. 2019◼Average response time was 12 minutes
◼Representative sample of 15-84 –old Finns living on the mainland
4
2.142
sitra.fi/megatrends | nextera.global
@sitrafund