Post on 01-Jul-2015
description
12 Tips to Instantly
Create Better VideosJake Sturgis, APR
CaptureVideo.com
My BackgroundTelevision news producer at KBJR
in Duluth, MN
Hopkins Public Schools, 2002-
2005
Minnetonka Public Schools, 2005-
2014
Capture Video, LLC
#2 Search Engine
• 100 hours of video are uploaded to YouTube every minute
• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
• Mobile makes up almost 40% of YouTube's global watch time
The Power of Video
Text
“My son just took his first
steps!”
Photo
12 Tips to
Instantly Create
Better Videos(And you probably already have
the gear to do it!)
Pre-Production of your Video
1. Have a Plan
2. Know Your Key Messages
Production of your Video
3. Keep it Steady
4. Love the Landscape
5. Forget the Zoom
6. Audio and Video are Married
7. Tap it in
Auto Iris Tapped Settings
8. Don’t Just Stand There
Post-Production of your Video
9. Keep it Short
10. Make them Blink
11. Sweeten the Audio
12. Use Graphics
Editing Takes Time
My averages:
10 minutes of raw
footage = ONE
minute edited
1-3 hours of
editing for ONE
edited minute
Dump the Editing!
3-Tap EditUse Promo Code
“MinnSPRA” through
March 31 to save $50 on
your first video.
CaptureVideo.com/3tap
Final Tips
Tips for Interviews
The people closest to the story, should tell the story
Find a good place for the interview
Avoid interviews in administrators offices at all costs
Have them repeat your question in the answer
Use non-verbal cues during responses
Music and Graphics
www.VideoBlocks.com
www.Pond5.com
www.DigitalJuice.com
http://www.youtube.com/audiolibrary
Video Delivery
YouTube
Vimeo
Wistia
SchoolTube
Granicus
Tools and Gear
Video Camera
Solid State Recording
Tripod
Microphone
Newer Computer with Editing Software
Apple: iMovie or Final Cut Pro
PC: Adobe Premiere Elements
iPad: Pinnacle Studio
3-Tap EditUse Promo Code
“MinnSPRA” through
March 31 to save $50 on
your first video.
CaptureVideo.com/3tap
12 Tips to Instantly
Create Better VideosJake Sturgis, APR
CaptureVideo.com