12 Tips to Instantly Create Better Videos

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12 Tips to Instantly Create Better Videos Jake Sturgis, APR CaptureVideo.com

description

Video production is one of those things many school PR professionals want to do, but are afraid to get started. Now is a great time to learn a few tricks to get better audio and video, so you can help showcase some of those great year-end projects in April, May and June.

Transcript of 12 Tips to Instantly Create Better Videos

Page 1: 12 Tips to Instantly Create Better Videos

12 Tips to Instantly

Create Better VideosJake Sturgis, APR

CaptureVideo.com

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My BackgroundTelevision news producer at KBJR

in Duluth, MN

Hopkins Public Schools, 2002-

2005

Minnetonka Public Schools, 2005-

2014

Capture Video, LLC

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#2 Search Engine

• 100 hours of video are uploaded to YouTube every minute

• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network

• Mobile makes up almost 40% of YouTube's global watch time

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The Power of Video

Text

“My son just took his first

steps!”

Photo

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12 Tips to

Instantly Create

Better Videos(And you probably already have

the gear to do it!)

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Pre-Production of your Video

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1. Have a Plan

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2. Know Your Key Messages

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Production of your Video

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3. Keep it Steady

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4. Love the Landscape

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5. Forget the Zoom

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6. Audio and Video are Married

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7. Tap it in

Auto Iris Tapped Settings

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8. Don’t Just Stand There

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Post-Production of your Video

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9. Keep it Short

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10. Make them Blink

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11. Sweeten the Audio

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12. Use Graphics

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Editing Takes Time

My averages:

10 minutes of raw

footage = ONE

minute edited

1-3 hours of

editing for ONE

edited minute

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Dump the Editing!

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3-Tap EditUse Promo Code

“MinnSPRA” through

March 31 to save $50 on

your first video.

CaptureVideo.com/3tap

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Final Tips

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Tips for Interviews

The people closest to the story, should tell the story

Find a good place for the interview

Avoid interviews in administrators offices at all costs

Have them repeat your question in the answer

Use non-verbal cues during responses

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Music and Graphics

www.VideoBlocks.com

www.Pond5.com

www.DigitalJuice.com

http://www.youtube.com/audiolibrary

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Video Delivery

YouTube

Vimeo

Wistia

SchoolTube

Granicus

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Tools and Gear

Video Camera

Solid State Recording

Tripod

Microphone

Newer Computer with Editing Software

Apple: iMovie or Final Cut Pro

PC: Adobe Premiere Elements

iPad: Pinnacle Studio

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3-Tap EditUse Promo Code

“MinnSPRA” through

March 31 to save $50 on

your first video.

CaptureVideo.com/3tap

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12 Tips to Instantly

Create Better VideosJake Sturgis, APR

CaptureVideo.com