1 2 H A C K S

PRESENTATION DECKS

packaging

Great presentations of all kinds shine in two areas:

Content Excellence & Form

Great presentations of all kinds shine in two areas:

Content Excellence & Form

4 S T E P S

PRESENTATION DECKS

#2 #4 #3 #1

4 S T E P S

PRESENTATION DECKS

#2 #4 #3 #1

Not Yahoo.

Slides Are Not Documents

EXAMPLE BEFORE

Point One

Point Two

Last Point Lorem ipsum dolor sit amet, eos tantas labitur gubergren in, illud iusto dolorem te mei. Errem fabellas ei pro. His ei mollis voluptua, ei vim mediocrem quaerendum. Et eum ceteros consequat disputationi, mazim graeci cotidieque te vix. In quo nobis theophrastus. Ne solum tincidunt pri, movet quidam definiebas at. Id nemore euripidis assentior sit, ad nec putant melius, no doctus detracto inimicus eam. Ad per duis utinam molestiae, ad unum posse cetero pri.

At mea dolorem pertinacia, idque verear timeam qui ex. Eu vix probo phaedrum euripidis, ea cum alienum nominati. Eos te elitr democritum posidonium, brute fierent id vim, tibique albucius hendrerit ex vis. Vel novum convenire interesset eu. No vim dolorum commune similique, sed no putant comprehensam, quo omnis meliore ea.

Lorem ipsum dolor sit amet, eos tantas labitur gubergren in, illud iusto dolorem te mei. Errem fabellas ei pro. His ei mollis voluptua, ei vim mediocrem quaerendum. Et eum ceteros consequat disputationi, mazim graeci cotidieque te vix. In quo nobis theophrastus. Ne solum tincidunt pri, movet quidam definiebas at mei. Id nemore euripidis assentior sit, ad nec putant melius, no doctus detracto inimicus eam. Ad per duis utinam molestiae, ad unum posse cetero pri. Mel in vidit malis ocurreret, an exerci eleifend quo. Vix cu melius vivendum, vim mazim convenire liberavisse ea. Vis utamur sensibus posidonium cu. At mea dolorem pertinacia, idque verear timeam qui ex. Eu vix probo phaedrum euripidis, ea cum alienum nominati. Eos te elitr democritum posidonium, brute fierent id vim, tibique albucius hendrerit ex vis. Vel novum convenire interesset eu.

EXAMPLE AFTER

1. Keep text to minimum

2. Highlight important points

3. Leave elaboration to your speech

Your Main Point

EXAMPLE BEFORE

EXAMPLE AFTER Prioritise your main points Use accent colour and bold fonts for main points, Smaller text for elaboration.

Add spacing between points

Light gradient for more comfortable viewing

#1 FORMATTING

BASIC HYGIENE 3 SIMPLE RULES

1. SHORT & SWEET:

Minimal text and bullet points!

2. CONSISTENT FORMATTING:

• font type & sizes

• same side alignment

• sufficient spacing between points

3. WHITE SPACE IS IMPORTANT

Do not fill all space available with text & images.

4 S T E P S

PRESENTATION DECKS

#2 #4 #3 #1

• Do I have to make one from scratch? • I have no design background. How?! • What theme to follow? • What colours to use? • What elements to include?

• Most clients have their own templates

• Pay attention to the details, like:

brand fonts, logo proportions, legal footers etc.

Taking cues from brands

& campaigns

REFERENCE

BRAND LOGO & KV

Main Colour: Blue Accent: Red, Gold Base: White

Font: Curvy, light, fun

REFERENCE

DESIGN

DESIGN

REFERENCE

DESIGN

DESIGN

DESIGN Adjust image properties

(colours/contrast) in PowerPoint presets and

right-click tools.

REFERENCE

DESIGN

DESIGN

DESIGN

DESIGN

REFERENCE

REFERENCE

ELEMENTS WE CAN USE

DESIGN

DESIGN

DESIGN

http://graphicriver.net/category/presentation-templates

#3 TEMPLATE DESIGN

BASIC HYGIENE 3 SIMPLE RULES 1. DECIDE ON ONE THEME

2. CHOOSING COLOUR COMBINATION

• 1 non-distracting background colour

• 1 body font color (contrast to the background colour)

• 1 highlighting colour (Headline, highlights, charts etc)

3. AVOID COMPLICATED STYLES OR FANCY ANIMATIONS

• Try flattened design

(simple, solid blocks, like this presentation)

4 T I P S

PRESENTATION DECKS

#4 #2

NO MORE than THREE font types per presentation.

Choose something simple, clean, and easy to read.

Font size need not be huge. The audience is really not blind.

You do not have to fill the whole slide by enlarging your text.

Yes.

Verdana

Segoe UI

Century Gothic

DIN Family

Gotham Family

Lubalin Graph

微软雅黑

幼圆

No. Very low readability.

Courier

Comic Sans

Playbill

Impact

Jokerman

Tempus Sans

Snap ITC

STLiTi

黑体（系统）

宋体（系统）

www.dafont.com www.fontsquirrel.com

#3 FONTS

3 SIMPLE RULES

1. CHOOSE SUITABLE, PROFESSIONAL TYPEFACES

• Font character sets the stage for what you want to say

• Can communicate a mood, a point in time, and a tonality

2. MAKE SURE IT’S READABLE

3. NO MORE THAN 3 TYPEFACES PER DOCUMENT

4 T I P S

PRESENTATION DECKS

#2 #3 #1

# Brand

# Product

# Tone & Manner

# Target Audience

# Key Message

# Other Requirements

Vertical or Horizontal

People Nationality

Picture Size, Quality

Copyright!

BAD examples Great quality, but all of them

are of young people.

1 2 3

5 4

NO GOOGLE / YAHOO IMAGES

NO STOCK CLIP ART

NO WATERMARK

NO CHEESY POSED STOCK PHOTOS

Where do I start?

GETTY IMAGES CORBIS

SHUTTERSTOCK QUANJING

FLICKR STOCK XCHNG INSTAGRAM PINTEREST ZCOOL

Where do I start?

GETTY IMAGES CORBIS

SHUTTERSTOCK QUANJING

FLICKR STOCK XCHNG INSTAGRAM PINTEREST ZCOOL After you get your beautiful picture,

please don’t distort it!

WHILE SEARCHING

ORGANIZE YOUR FINDINGS

#4 IMAGES

3 SIMPLE RULES 1. THINK BEFORE SEARCH

• Map your keywords

• Make your search logical

2. KNOW WHERE TO FIND

3. ORGANIZE YOUR FINDINGS

PRESENTATION DECKS 1. FORMATTING

• Short & sweet

• Consistent formatting

• Leave white space

2. TEMPLATE DESIGN

• Decide on ONE theme

• Choose colour palette

• Avoid complicated styles or fancy animation

3. FONTS

• No more than 3 fonts per document

• Choose suitable, professional typefaces

• Ensure it is readable

4. IMAGES

• Map your key words

• Quality > Quantity

• Organize your findings

email: ellen.paperosedesigns@gmail.com

wechat: ellensooo or scan below