Marketing Report for the 10th San Diego Asian Film Festival. www.sdaff.org
Transcript of 10th San Diego Asian Film Festival Marketing Presentation
1. SDAFF MARKETING 2009
2. FOUNDATION STATISTICS
3. GENERAL FESTIVAL STATS
3.6%
NO
42.7%
NO
57.3%
YES
96.4%
YES
Have you been to the Asian Film Festival?
Do you plan on attending another Foundation event?
4. TOP 3 METHODS OF PROMOTION
17.6%
Online
13.6%
School
55.2%
Word of
Mouth
5. Ethnicity
2.8%
African American
4.7% Korean
4.7% Vietnamese
6.3%
Hispanic
14.7% Filipino
8.5%
Japanese
21.8% Caucasian
15.3% Chinese
Asian Pacific Islander
Non Asian Pacific Islander
7. INCOME
15.7%
$100,000+
21.8%
$60,000-$99,999
26%
$30,000-$59,999
8. ARE YOU FROM SAN DIEGO?
21.4%
NO
78.6%
YES
2008: 15%
2007: 12.1%
9. PUBLIC RELATIONS/MEDIA
10. COMMUNITY PARTNERSHIPS
11. EDUCATIONAL OUTREACH
12. ONLINE AND VIRAL MARKETING
1,821
3,043
#1
133,479
13. AREAS OF IMPROVEMENT
Increase On-Site Festival Promotions
Build High School/Community College/North County/International
Audience
Create System to Gauge Value of Partnerships
Increase Interactive Marketing
Rebuild Street Team Program