Post on 06-May-2015
description
10 TIPS FOR MARKETING YOUR BUSINESS ON
What is ?
It’s about…
IDEAS INSPIRATION DISCOVERY&&
Stats
Pinterest accounts for 25 percent of retail referral traffic. (Rich Relevance)
81 percent of U.S. online consumers trust information and advice from Pinterest. (BlogHer)
U.S. Pinterest users are more likely to live in midwestern states than other social media
users. (Internet Marketing))
Stats
Who is on ?
Women are about 5x more likely to be on the site than men.
Moms are 61% more likely to visit Pinterest than the average American. (Nielsen)
Spending Power of Women
http://www.newmediaandmarketing.com
1. Women account for 85% of all consumer purchases, including everything from autos to healthcare.
2. Women make 80% of healthcare decisions and 68% of new car purchase decisions,
3. 75% of women identified themselves as the primary shoppers for their households.
Case Study: Drives Traffic
Business2Community
Doesn’t fit the typical Pinterest profile. Business-oriented. Pinterest drives significant traffic to their website.
Leveraged popular Pinterest categories such as food and fashion, but in a way that stays true to their brand.
• Just 3500 followers at http://www.pinterest.com/b2community/ but drives significant traffic.
• Referral traffic increased from 3,952 visitors (month prior) to 16,592 (June 2013).
• Pinterest became one of the top 10 sources of traffic to their site.
Source: http://www.business2community.com/pinterest/using-pinterest-to-attract-and-retain-valuable-website-traffic-case-study-0567493#YPjSYscirp8eyQfW.99
Business2Community
Business2Community
Create a business
account, not a personal profile.
Source www.regalix.com
TIP
Upload and pin your own
images.
Include text on the image to make it eye-
grabbing.
Example
Better Homes & Gardens
uses this image
to drive people to
this article on their
website. http://www.bhg.com/gardening/plant-dictionary/shrub/hydrangea/?socsrc=bhgfb0728131
Use Tall Images
Taller images get more repins.
They take up more real estate on Pinterest than horizontal ones.
Make images at least 600 pixels .
Graph source: http://blog.hubspot.com/pinterest-instagram-visual-content-data
ExamplesThis vertical image
works great on Pinterest, and is better than a side-by-side comparison layout.
Infographics
Show Products in Context
(Don’t just show the product shot.)
Example
On their website: Boring On Pinterest: Shows Ideas
Create Checklists
Get in the Gifts Category
Put $ sign on product pins to get listed in the
gift category.
Add the Follow and Pin It Button to your Website.
7The key to
social media is to empower
people to share your
content.
TIP
Tie your Pinterest Account to your other Marketing.
Nilla Wafers put a Pinterest
Inspired recipe
right on their box. Link to specific
Pinterest boards on your website.
TIP
Invite people to pin it and give them a direct link to pin.
Promote a “Pin of the Day!”
Share your best performing pins on Twitter, Google+, and/or Facebook.
TIP
Example: Carter’s Email
Use keywords in profile description, board names/description, and pin description.
You can rank in Google for your profile, your boards, and individual pins.
Keep your descriptions between 100 -200 characters
Use Keywords
Bonus: Tools
Makes Images & Collages Pinterest Tracking
#pinchat on Twitter or Facebook http://www.facebook.com/groups/
pinchat
Schedule Pins
Pinterest for Business tips:www.PinnableBusiness.com
www.pinterest.com/pinnablebiz
@Newspapergrljanet@avalaunchmedia.
com