Post on 14-Jul-2015
Observing how and why people interact with products so we can make productsmore usable and more valuable
WHAT PEOPLE DO
HOW MANY & HOW MUCH
WHAT PEOPLE SAY
WHY & HOW
BEHAVIOURS
ATTITUDES
QUALITATIVE QUANTITATIVE
http://www.nngroup.com/articles/which-ux-research-methods/Adapted from Christian Rohrer,
WHAT PEOPLE DO
HOW MANY & HOW MUCH
WHAT PEOPLE SAY
WHY & HOW
BEHAVIOURS
ATTITUDES
QUALITATIVE QUANTITATIVE
http://www.nngroup.com/articles/which-ux-research-methods/Adapted from Christian Rohrer,
UX RESEARCH OPTIMISATION
MARKET RESEARCH
ALTERNATIVES
WHAT PEOPLE SAY
HOW MANY & HOW MUCH
QUANTITATIVE
OPTIMISATION
WHY & HOWQUALITATIVE
UX RESEARCH
http://www.nngroup.com/articles/which-ux-research-methods/Adapted from Christian Rohrer,
REASONS
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Define “UX research”.
Collaborate with market research on strategic work.
Create an optimisation feedback loop.
Start small and achievable with a current pain point.
Research light. Insight, not deliverables.
Get your team involved in the research.
Prioritise. You can’t do research on everything.
Shift from making it usable to making it valuable.
Some research is better than no research.
Empathise.