Engage EverywhereTM

Webinar 3.0 “10 tips for better results in your registration page in 20 Minutes”

The Pulse Network

Housekeeping

• This Webinar 3.0 is streamed live but is also being recorded• Follow up email with link• Will be visible on TPN & ITI’s websites

• Join the conversation – use #10in20 to ask us a question• You can always ask us after the fact – full contact information will be

given at the end

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Your SpeakersStephanie S. Selesnick, President, International Trade Information, Inc.

• Veteran Exhibition professional • Global Exhibition industry speaker and trainer• Frequent blogger for Expo Magazine and other publications• Member / Ringleader for SISO• Founder / Moderator of #ExpoChat

Rick Quinn, Account Executive, The Pulse Network• Part of The Pulse Network since it’s inception• 17 year industry professional• Headed up Technology and Client Services teams• Discover / Design / Deliver / Service• Account Executive for TPN’s core accounts

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Tip 1 –What is the best site you have seen?

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• What traits or things did they do that you had not seen done before?

• Use them

Tip 3 – Map out your registration flow

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• Registering for a conference / expo is different than buying something from Amazon (or is it???)

• Where is the right place to capture data• What are you planning on doing with it

Tip 3 – Treat your customers as if you know them

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• Prepopulate when you can • Past attendance• Memberships / Publications• Include demographics

• Will keep your database current

Tip 4 –Survey your attendees from the get go

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• What are they looking to see?• Who are they looking to see?• Any ideas for “hot topics” in education?

Tip 5 – Standardize your forms

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• Registration categories, question and answers

• Will help with year over year / show over show / analytics

• Drive targeted marketing

Tip 6– How much data do you need

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• Keep the number of questions asked to a minimum

• Make the forms easy to understand, read and fill out – will minimize calls to customer service!!

Tip 7 – Products and Pricing

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• Typically the biggest challenge in design• Avoid long pages• How much information is too much

• Are you making this a buying tool or a selection tool

• Offer class selections after the fact

Tip 8 – Test the technology (regularly)

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• You don’t want to lose frustrated attendees• Get drop off stats from your registration

provider• Adjust / update as needed

Tip 9 – Attendees can attract more attendees

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• Make it easy for your audience to grow• Quick register colleagues• Bring a guest• Groups / discounts• Social Sharing

Tip 10 – Help Line

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• Gear up towards the peak weeks• Before the early bird pricing goes up• Other peak registration times

• Call center / data entry / registration support will all see spikes – make sure you are ready!

Follow Up

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Any questions we didn’t answer? #10in20 Contact us:

Rick Quinn at rquinn@thepulsenetwork.com+1.781.821.6632 @rickquinn

Stephanie Selesnick at stephanie@intltradeinfo.com+1.818.591.2255 @StephSelesnick