Post on 21-Oct-2014
description
3 things to do before you thriveHow to get even more out of your affiliate marketing
Michael StecklerManaging Director, AOL Advertising
Coming up…- Trends and Opportunities : Michael Steckler, Managing
Director, AOL Advertising
- 3 things to do before you thrive : Paul Fellows, Solutions Director, buy.at
- A case study : Josie Nettle, Head of Affiliate, Hotels.com
- Summary : Michael Steckler
- Q&A (5 mins)
Consumers driven by their online needs
Behaviour
Rational Benefit
Emotional payoff
Focus
Boxes I tick
Sense of control
Quick hits
Taking a break
A treat or laugh
Exploration
Things I find out
Excitement & social currency
Engagement
Time to myself
Escape!!!
Accomplishment
Liberation
DiscoveryRelease
6
The power of brands
7
The value of content
In the future it'll probably be the reality. I think it's a good way to gauge how many people are interested
Rio FerdinandEngland defender
What of platforms?
1. Phones get smarter
2. Wi-Fi enables the mobile internet
3. Rise of the application + mobile services
4. Location based services gain steam
Price driven consumer
Paul Fellows, buy.at3 things to do before you thrive
Try new things or try things again
Re-targeting opportunities
Customer clicks an affiliate
link/advert to advertiser’s site
User doesn’t convert
Customer clicks on the banner and returns to
advertiser’s site.
The merchant’s advert is served to the customer again
when they visit a site on the AOL NetworkUser purchases from the
merchant’s site. Affiliate is awarded the commission.
Look beyond the front gate
Demand the best
100%
Josie Nettle, Hotels.comWorking together, a customised approach
Over 100K pages, but 90% of affiliates drive traffic to the homepage
Finding a solution to expose the product breadth
• Customisable• Relevant to different
affiliates• Easy implementation for
affiliates
Affiliates have different needs - can one feed work for all?
Longitude and Latitude for mapping
Reviews and descriptionsfor content
Post code, for price comparison
A tailored solution – the buy.at API
1. One account: No additional API logins and IDs required
2. Simplified access: Affiliates use simple URL parameters to submit requests so no need to create XML strings to submit a query
3. Easy to understand documentation: No need to read through confusing and lengthy documentation
4. Enhanced features: An affiliate deep link is automatically created and appended to the response.
5. Extensions: We can offer customisations and enhancements to reflect any site functionality changes over time
But more than just feeds….
Deep-linking tools
Customisable Html
Product catalogues
Co-brand creative
Destination specific Ads
Voucher codes
Summary - Working together
We love hearing from our affiliates and finding new ways to improve our programs together with our networks.
Trying new things: Watch this space for more new tools and integration methods coming soon – and tell us what you think!
Michael StecklerQ&A & Summary