Post on 29-Nov-2014
description
10 – Media Effects
Who is doing what to who?
Class Business
Announcements#IUT205
Assignment 1 Extra Credit: 10/06Assignment 1: 10/13
Exam 2: 11/10
Assignment 1
Last time on T205
Media Control
Two Competing Valuesand a Third
Cross-Ownership & Control
Issues of Concern
Quiz 04
Pop Quiz #4
What novel was discussed in terms of Media Control? Name one of the Big Five.
Pop Quiz #4
What novel was discussed in terms of Media Control? 1984Name one of the Big Five.Disney, General Electric, News Corp, Time Warner, Viacom
Who is Controlling Me?
How is it Affecting Me?
The Fear
The Media Effects Boogey Man
Is something happening to me I don’t know about or understand?
Potter’s solution
Proactive
Not Reactive
Today - Media Effects
Media Effects Are Constantly Occurring
Factors Influencing Media Effects
Blame
Controlling The Media Effects Process
Media Effects Are Constantly Occurring
Categorical Thinking
Hypodermic Needle
Manifest Effects
What we can see
How We Think, Feel & Act
Process Effects
Seeing the whole picture
Manifest reported
Process Ignored
Baseline & Fluctuation Effects
What is your baseline?
What affects my baseline?
Factors Influencing Media Effects
Baseline Factors
Developmental Maturities
Cognitive Abilities
Knowledge Structures
Sociological Factors
Lifestyle
Personal Locus
Media Exposure Habits
Soap for Sore Eyes?
Fluctuation Factors
Content Of Message
Context of Portrayals
Cognitive Complexity of Content
Motivations
States
Degree of Identification
Things go wrong
Blame
Things go right
Blame?
Controlling The Media Effects Process
Media Literacy?
Can we control anything?
Media Effects
Media Effects Are Constantly Occurring
Factors Influencing Media Effects
Blame
Controlling The Media Effects Process
Next – Effects II