10 – Media Effects

Who is doing what to who?

Class Business

Announcements#IUT205

Assignment 1 Extra Credit: 10/06Assignment 1: 10/13

Exam 2: 11/10

Assignment 1

Last time on T205

Media Control

Two Competing Valuesand a Third

Cross-Ownership & Control

Issues of Concern

Quiz 04

Pop Quiz #4

What novel was discussed in terms of Media Control? Name one of the Big Five.

Pop Quiz #4

What novel was discussed in terms of Media Control? 1984Name one of the Big Five.Disney, General Electric, News Corp, Time Warner, Viacom

Who is Controlling Me?

How is it Affecting Me?

The Fear

The Media Effects Boogey Man

Is something happening to me I don’t know about or understand?

Potter’s solution

Proactive

Not Reactive

Today - Media Effects

Media Effects Are Constantly Occurring

Factors Influencing Media Effects

Blame

Controlling The Media Effects Process

Media Effects Are Constantly Occurring

Categorical Thinking

Hypodermic Needle

Manifest Effects

What we can see

How We Think, Feel & Act

Process Effects

Seeing the whole picture

Manifest reported

Process Ignored

Baseline & Fluctuation Effects

What is your baseline?

What affects my baseline?

Factors Influencing Media Effects

Baseline Factors

Developmental Maturities

Cognitive Abilities

Knowledge Structures

Sociological Factors

Lifestyle

Personal Locus

Media Exposure Habits

Soap for Sore Eyes?

Fluctuation Factors

Content Of Message

Context of Portrayals

Cognitive Complexity of Content

Motivations

States

Degree of Identification

Things go wrong

Blame

Things go right

Blame?

Controlling The Media Effects Process

Media Literacy?

Can we control anything?

Media Effects

Media Effects Are Constantly Occurring

Factors Influencing Media Effects

Blame

Controlling The Media Effects Process

Next – Effects II