10 Big Ideas

Lynsay CaylorPilot Flying J

#1 Listen

Really listen to what customers are

telling you (and what they aren’t)

#2 Keep it Simple

Contests, giveaways, sweeps – make it

really easy for customers to engage

Go through comments and rate positive

or negative based on your company’s

scale. Track how you’re doing.

#3 Report Back

Just about everyone knows what

Facebook is, even your Executive

Offices. Use that familiarity to get your

message across to this group.

#4 Use FB’s Ubiquity

More employees pay attention than

you’d think. Show them how to speak

with customers, especially difficult ones

who seek out your Facebook page to

complain.

#5 Inspire Employees

From your emails, give

customers a reason to

come to your page

and tell their story.

#6 Connect with Other Communications

• Highlight

• Pin

• Messages

• Cover Photo

#7-10 Love the New Timeline