10 Big Ideas for Facebook from Social Slam 2012

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10 Big Ideas Lynsay Caylor Pilot Flying J

Transcript of 10 Big Ideas for Facebook from Social Slam 2012

Page 1: 10 Big Ideas for Facebook from Social Slam 2012

10 Big Ideas

Lynsay CaylorPilot Flying J

Page 2: 10 Big Ideas for Facebook from Social Slam 2012

#1 Listen

Really listen to what customers are

telling you (and what they aren’t)

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#2 Keep it Simple

Contests, giveaways, sweeps – make it

really easy for customers to engage

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Go through comments and rate positive

or negative based on your company’s

scale. Track how you’re doing.

#3 Report Back

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Just about everyone knows what

Facebook is, even your Executive

Offices. Use that familiarity to get your

message across to this group.

#4 Use FB’s Ubiquity

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More employees pay attention than

you’d think. Show them how to speak

with customers, especially difficult ones

who seek out your Facebook page to

complain.

#5 Inspire Employees

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From your emails, give

customers a reason to

come to your page

and tell their story.

#6 Connect with Other Communications

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• Highlight

• Pin

• Messages

• Cover Photo

#7-10 Love the New Timeline