Post on 02-Mar-2016
description
in one minute (or less)
Getting your brand to stick
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aha!
aha! It’s ‘aha’ moments that really make the brand stick. The times when people truly connect with you.
connectsink in
stick
connectsink in
stick
We can help you create those moments. And we’ll do it using language.
or
or
Here are fourways
of doing it
Here are fourways
of doing it
one
onedefine your tone of voice
check it fits your brand through copywriting
two
three
three plan your roll-out
make it stick with training
four
who’s asked us to help?
who’s asked us to help?
We helped E.ON to develop their tone of voice and wrote literally hundreds of communications from marketing to HR. And our training reached 7,000 people.
That meant...
they saved
860,000 letters a year
they saved
860,000 letters a year
nine out of ten people trained say they now understand their brand better.
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Morrisons wanted to promote the provenance of their deli range. We got our team on the case. And we beat the deadline.
In numbers...
250 products
8 writers
4 weeks
250 products
8 writers
4 weeks
For the UK’s biggest rebrand, Aviva wanted to spread the brand idea of recognition through their entire business. We did it by changing how people speak and write to each other, and to customers.
The big push...
20,000 people took our training
Tone of voice to 28countries
20,000 people took our training
Tone of voice to 28countries
Why choose us?
Why choose us?
knowled
geWe’ve worked in house at FTSE companies. We’ve planned the roll-out, built the relationships, countered the pitfalls and changed the culture.
knowled
geinsider
dig deep
You can’t do the job properly without truly understanding the challenge. So we push hard to get to the heart. It’s not the easiest approach, but it gets results.
dig deep
experienceplease
We don’t have juniors. The way we do things demands experience, so we’ve chosen our team carefully so we can rely on their results.
experienceplease
Fancy working with us or for us? Hunting down a story? Get in touch with head honcho, Ben Afia:
You can call us on:
0870 121 1312Fax: a bit last century, surely?
Email: hello@afia.tv