Post on 27-May-2015
LinkedIn basicsThe tool explained
The different parts of the tool and their relation
THE TOOL MAP
What is LinkedIn?
A CV warehouse! 1
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4 5
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1. Settings2. Main Menu3. Search4. Share5. People you may
know6. News7. Advertising8. Updates from
connections9. Who viewed your
profile?
Long long long sidebars
LinkedIn is a three degree network
LinkedIn considers only your first three degrees as your network.
Connections of the fourth degree or higher will appear as “out of your network”.
The strength of LinkedIn
LinkedIn has a lot of different features but one thing stands out really clear as the number 1 added value:
HOW ARE YOU CONNECTED?
How are you connected to a person?
How are you connected to a group?
How are you connected to an event?
How are you connected to a company?
Etc.
updates connections
inbox
General Structure of LinkedIn (simplified)
• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups
• Personal information• Contact information
PROFILE
sharing
GR
OU
PS
CO
MPA
NI
ES
discussions
promotions
jobs
OTH
ER
overview
careers
products
newsupdates
more
events
apps
Deep-dive in user interface and functionalities
HOW THE TOOL WORKS
updates connections
inbox
General Structure of LinkedIn (simplified)
• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups
• Personal information• Contact information
PROFILE
sharing
GR
OU
PS
CO
MPA
NI
ES
discussions
promotions
jobs
OTH
ER
overview
careers
products
newsupdates
more
events
apps
Your LinkedIn Profile
Getting started
In the beginning people wonder how LinkedIn can know who is close to you.
They know because they ‘connect’ … millions of email-address books
Getting started
LinkedIn will pre-fill the company name based on your email address.
That way you are already tagged in a certain way…
Prepare for a very intrusive first meeting
Have you ever asked the pincode of the other person on the second date?
LinkedIn does that.
It’s OK since you are here to network – but always keep both feet on the ground.
And off we go!
A personal profile on LinkedIn
Basic Information
Summary
Experience (positions)
Sections
Applications
Recommendations
Additional information—Links—Groups
Personal information
Contact information
Basic Information
Basic information that determines how you will appear in search-results
What it looks like
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1. Basic information2. Your latest status update3. Summary of all other
sections4. Public profile5. Share / pdf / print
1
Summary
This is the one thing that people will most likely read before diving into your past positions
What it looks like
Experience
This is where you add positions and demonstrate your current affiliation with a company
The connection with ‘company’ is commercially most interesting for LinkedIn.
What it looks like
Sections
Add as many sections as you like
What it looks like
Education
Note that here as well, schools belong to a certain list that is standardised
What it looks like
Applications
What it looks like
Additional Information
Warning: strong overlap with other sections!
What it looks like
Bottom: Top:
Recent options with profiles
What makes your profile complete?
Your industry and location
An up-to-date current position (with a description)
Two past positions
Your education
Your skills (minimum of 3)
A profile photo
At least 50 connections
‘Gamification’
Privacy
Personal Information
Warning: whatever you fill in here is available for your 1st degree connections.
Email address is always visible to 1st degree connections
Contact settings
Specify what people can contact you for.
What it looks like
Turn off what you don’t like
updates connections
inbox
General Structure of LinkedIn (simplified)
• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups
• Personal information• Contact information
PROFILE
sharing
GR
OU
PS
CO
MPA
NI
ES
discussions
promotions
jobs
OTH
ER
overview
careers
products
newsupdates
more
events
apps
Managing your contacts
For each change you pass the security check!
This is perfectly normal
LinkedIn requires you to re-authenticate when you want to change something.
Tags: Stolen from Google+ (‘circles’)
Group people in meaningful circles
Profile organizer is paid option
The inbox
Invitations
Messages: makes use of Li Address book (max 50 people at a time in the to-line)
Invitations
What to do with invitations
ACCEPT: become a connection or ‘reply’ to request more info.
IGNORE: will move the invitation to your "Archived" folder without accepting it. The other person won't be notified that you've ignored their invitation, so they may try to connect with you again.
I DON’T KNOW NAME: After you have clicked on the “Ignore” button you can choose “I don’t know name”, This is registered with LinkedIn. They won’t be able to send you any more Invitations
5 times response “Report as Spam” or “I Don’t Know This Person” (after “Ignore”) possibilities to link with other people will be limited to inviting only people whose email address they know.
Your account could be restricted because people whom you invited either:— Clicked “Ignore” and then “I don’t know name”.— Reported your Invitation as spam.
Removing a connection
First things first: the person you remove as a connection won’t be notified.
Steps:—In the top menu, click “Contacts - Connections”. —In the new page you will see at the top right side:
“Remove Connections”. —Choose the connection you want removed and click the
button “Remove connections”.
Removing
The person will not receive a warning of the removal
However, after some time they will notice that they are no longer connected in the 1st degree
Store notes on people
Store e-mail interactions
Personal CRM!
CRM
updates connections
inbox
General Structure of LinkedIn (simplified)
• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups
• Personal information• Contact information
PROFILE
sharing
GR
OU
PS
CO
MPA
NI
ES
discussions
promotions
jobs
OTH
ER
overview
careers
products
newsupdates
more
events
apps
Sharing & updates on LinkedIn
How to update your profile without irritating your network?
Turn-off the activity broadcasts (or leave them on for added visibility)
2.
3.
1.
Important: Sharing is not Searching!!!
This is where you search for people, groups, etc
Anything you type here will be shared with your network. This is not a search-box!
An update
Attaching a link
Conversation on an update= good!
Recent evolutions in the share-options
Sharing with an external tool
Groups
updates connections
inbox
General Structure of LinkedIn (simplified)
• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups
• Personal information• Contact information
PROFILE
sharing
GR
OU
PS
CO
MPA
NI
ES
discussions
promotions
jobs
OTH
ER
overview
careers
products
newsupdates
more
events
apps
Different kinds of groups
Open vs closed
Subgroups
Different ‘types’:
Group membership = a medal of honor
You wear the badge of your group on your profile
Badge can also be hidden
Check out other members
Members of the group are ordered by degree of connection
Further than 3 will be indicated with ‘group’
HACKING the 3rd degree? Make a connection request via group ‘excuse’
Check out level of involvement of others
Simply click on their picture to see the summary of their involvement.
Discussions
Discussions are forum conversations
LinkedIn can handle unlimited comments
Participating to a discussion
By adding a comment to the discussion LinkedIn will automatically subscribe you for email updates
Liking
Commenting
Following
Flagging of inappropriate content
Reply privately
Discussions: Polls are easy and fun
Lots of stats, but the one that really matters is…
Conversation! Make sure that the number of comments is higher than the number of discussions.
Healthy communities foster conversation
updates connections
inbox
General Structure of LinkedIn (simplified)
• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups
• Personal information• Contact information
PROFILE
sharing
GR
OU
PS
CO
MPA
NI
ES
discussions
promotions
jobs
OTH
ER
overview
careers
products
newsupdates
more
events
apps
Companies
Overview
Very good precision on ‘how you are connected’!
Careers
Paid job ads can appear on multiple places in LinkedIn
Again: very well tailored to your profile and geography!
Products / Services
A bit over the top commercial, but very good at that!
With recommendations another link to your network (degrees away from you)
Updates
Interact with followers, employees and others
Facebook= pages, LinkedIn= company
updates connections
inbox
General Structure of LinkedIn (simplified)
• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups
• Personal information• Contact information
PROFILE
sharing
GR
OU
PS
CO
MPA
NI
ES
discussions
promotions
jobs
OTH
ER
overview
careers
products
newsupdates
more
events
apps
How to grow your connections?
Congratulate people on automated messages
Even if you have nothing to see, people will like this
Visit people’s profiles
Attention: surfing on LinkedIn is not anonymous!
Endorse people (it’s fast)
People will reprocicate
Don’t exagerate (it get’s annoying)
Add endorsements to your profile
Keep it relevant
Don’t exagerate (it get’s annoying)
Recommendations
Recommendations on LinkedIn are ‘pushed’ by reciprocity
Tip: only recommend people you truly believe in.
Recommedations need to be ‘accepted’ prior to publication on a profile.
What it looks like
Apps / Labs
BETA - Skills
Skills on your profile
Mouseover to see how you benchmark with that skill and to see if it is in a growth or not.
Slideshare integration
What: Integrates full functionality of Slideshare
How: Features presentations from your network
Why: socially more relevant!
Amazon Reading list integration
What: a history of your books read & comments made.
How: appears in your timeline + followers of this list (!!!)
Why: A great way to build & sustain reputation
News
As if we needed more information… nevertheless, based on out profile, LinkedIn offers pretty good news
Mobile
Beautiful… but needs wifi …
LinkedIn Learning Center
Highly recommended & very complete book!
http://www.how-to-really-use-linkedin.com/