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International Office

International Recruitment and Development

Recruitment Activity:• Regional International Officers • Office in North East Asia • Office in People’s Republic of China • 35+ appointed, international representatives • Extensive international visits to 18 nations• Liaising with sponsors

Additional Services:• Analysis of key issues & developments in target markets • Monitoring trends and projections • Identifying opportunities• Bespoke research and reporting• Assist in identifying your competitors

– & your competitive advantage• Monitoring immigration updates

‘Top 14’ Markets by country

USA

China

Canada

Malaysia

India

Taiwan

Japan

Hong Kong

Norway

Singapore

South Korea

Russia

Mexico

Thailand

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Student Recruitment & Admissions• The UK and Europe: a changing landscape for PGT recruitment

• Priority markets (continually evaluated)• UK

• Ireland

• Greece

• Germany

• France

• A blend of activity• Externally focused

• Internally focused

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Informed Recruitment Strategiesfor the Global Marketplace

Behind the Data

• Increased global competition e.g. USA, Australia, Canada• Emergence of non-traditional competitors e.g. Malaysia, Singapore• Availability of English-medium programmes outwith UK e.g. France • Capacity building in key target markets e.g. China, India• Significant growth in trans-national education• Desires for ‘extra’s’ such as employment and immigration prospects e.g.

Canada, Australia• Demographic shifts• EU Enlargement• The Bologna effect

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How we can help you• Developing marketable programmes

– Regional knowledge repository – demand, pricing, competition, visas– Qualifications guidance– Subscription to key sources– Qualitative insights

• Generating applications– Understanding information needs– In-country recruitment events and visits– Utilising extensive representative networks– Identify optimum recruitment periods – Partnerships– PG programme listings and advertising– Email messaging– Open days

• Maximising conversion– Visit days– Conversion tools training– Conversion/pre-departure activity overseas

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HOW MARKETING CAN HELP?

• Once you have got all the research & relevant marketing information, we will work with you to help create a marketing plan.

• We will work with you to:

1) Identify and create your key marketing messages

2) Identify your key audience & how & when best to communicate with them

3) Offer guidance on creating and producing marketing materials

4) Offer guidance on media

5) Offer guidance on marketing budget

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Decliners Survey

• We have talked to 800 decliners so far from MVM and HSS via an online survey (S&E do not collect email addresses of decliners)

• We found that the four most important areas to promote are:– Course content– Tutors/ academics– Reputation of the university– Library

• If you are keen to recruit EU/Intl students you will also need to promote:– Price of course– Cost of living– 24hr Internet access

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PG Prospectus Research

• We have talked to 1,300 current UoE PG students regarding the information they need on a PG programme and from where (Internet/Prospectus/ Other).

• We found that (for PGT students):– The University website usage far outweighed usage of the

PG prospectus– The most helpful source of information was when they

phoned or emailed the university directly– The top five information needs were:

• Outline of degree structure• Facilities of the University• Career opportunities• Funding opportunities• Profile of academics