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EERE Communications

EERE Web Coordinators Meeting9/17/2015

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Web Coordinators Meeting• Around the Room – Carolyn Hinkley• GovDelivery Questions and Answers Data – Elizabeth

Spencer• Review of Navigation Standards – Leslie Gardner• EV Everywhere Website and Promotional Campaign –

Shannon Shea

Agenda

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Web Coordinators Meeting• Around the Room – Carolyn Hinkley• GovDelivery Questions and Answers Data – Elizabeth

Spencer• Review of Navigation Standards – Leslie Gardner• EV Everywhere Website and Promotional Campaign –

Shannon Shea

Agenda

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GovDelivery Question and Answers Data

In early September, GovDelivery accidentally deleted all of EERE’s questions and our subscribers’ answers to them.

What are questions?Some newsletters had optional questions at the end of the registration process. New subscribers were asked optional questions about their interests.

Only some newsletters had these.

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GovDelivery Question and Answers Data

What was lost?Information about our users. Some offices were collecting office-specific information on our subscribers’ interests and preferences.

Will it affect our ability to send emails?No. Nothing related to our emails, our lists, our templates, or our subscribers was lost.

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GovDelivery Question and Answers Data

What’s the next step?We’re working with GovDelivery to see if we can restore any part of the data we lost.

If you want to create new questions—and collect new information going forward—then we can help set them up.

If you have questions or concerns about your newsletter, please contact Carolyn Hinkley and Elizabeth Spencer.

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Web Coordinators Meeting• Around the Room – Carolyn Hinkley• GovDelivery Questions and Answers Data – Elizabeth

Spencer• Review of Navigation Standards – Leslie Gardner• EV Everywhere Website and Promotional Campaign –

Shannon Shea

Agenda

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Common navigation:• Provides a consistent user experience• Supports EERE management priorities• Will evolve as content and user needs change.

EERE Navigation Standards

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• [office technology area or acronym] Home • About the [office name]• Research & Development• Success Stories (use only if you have success story content)• Financial Opportunities• Information Resources• News• Events• Contact Us

EERE Navigation Standards

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EERE Navigation Standards

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Navigation: Next Steps

• Goal - All tech offices and initiative sites to implement the common labels by December 31, 2015.

• Contact Leslie Gardner, EERE Template Coordinator, at leslie.gardner@nrel.gov if you have feedback or questions.

(The labels are listed on the EERE Communication Standards website. URL will be changing in October 2015 when the site migrates to Energy.gov.)

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Web Coordinators Meeting• Around the Room – Carolyn Hinkley• GovDelivery Questions and Answers Data – Elizabeth

Spencer• Review of Navigation Standards – Leslie Gardner• EV Everywhere Website and Promotional Campaign –

Shannon Shea

Agenda

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What is EV Everywhere?

Goal: Enable plug-in electric vehicles by 2022 to be as affordable for the American family as a baseline 2012 conventional gasoline-powered vehicle

Moved from strong R&D focus to consumer

outreach and partnerships

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Lots of Existing Resources…

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So Why Another Website?

• Need a website focused on EVs and consumers• EV-specific URL• All of the EV tools in one single location

“If consumers are lucky, they will find the useful federal government websites for PEVs… Unfortunately, those websites do not appear consistently high in search results for PEV information.” – National Academies, Overcoming Barriers to Deployment of Plug-in Electric Vehicles

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Priorities for Development

• Minimal replication of existing resources • Usability • Audience-specific focus• Interactivity• Accuracy • Engagement

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Social Media Promotion

One major reason people buy an EV? Someone they know who owns one.

Share Your EV Story:A Digital Word of Mouth Campaign

#ILoveEVs

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Future Efforts

• A/B testing, especially of homepage• Continuing search engine optimization• Large-scale consumer outreach campaign?

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Next meeting: October 15, 1:00-2:00 ET11-12 Mountain

Golden: X300 & HQ: 5E-069