1

Calgary Annual Viewing TrendsTeens 12-17, Total TV, By Daypart

Average Minute Audience (000)Average Weekly Reach (%)Average Weekly Hours Viewed (Per Cap)

2

Calgary, Teens 12-17, By Daypart

Average Minute Audience

3

Calgary Annual Viewing TrendsTeens 12-17, AMA (000), Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

02468

10121416

All Day M-Su, 2a-2a

4

Calgary Annual Viewing TrendsTeens 12-17, AMA (000), Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

0

1

2

3

4

5

6

7Morning M-Su, 6a-10a

5

Calgary Annual Viewing TrendsTeens 12-17, AMA (000), Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

0

2

4

6

8

10

12

14Daytime M-Su, 10a-4p

6

Calgary Annual Viewing TrendsTeens 12-17, AMA (000), Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

0

5

10

15

20

25

Fringe M-Su, 4p-6p

7

Calgary Annual Viewing TrendsTeens 12-17, AMA (000), Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

0

5

10

15

20

25

30

News Hour M-Su, 6p-7p

8

Calgary Annual Viewing TrendsTeens 12-17, AMA (000), Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

0

5

10

15

20

25

30

35

Prime Time M-Su, 6p-11p

9

Calgary Annual Viewing TrendsTeens 12-17, AMA (000), Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

0

5

10

15

20

25

30

35

Prime Time M-Su, 7p-11p

10

Calgary, Adult 12-17, By Daypart

Average Weekly Reach

11

Calgary Annual Viewing TrendsTeens 12-17, Average Weekly Reach (%), Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

91

92

93

94

95

96

97

98

All Day M-Su, 2a-2a

12

Calgary Annual Viewing TrendsTeens 12-17, Average Weekly Reach (%), Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

01020304050607080

Morning M-Su, 6a-10a

13

Calgary Annual Viewing TrendsTeens 12-17, Average Weekly Reach (%), Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

0102030405060708090

100

Daytime M-Su, 10a-4p

14

Calgary Annual Viewing TrendsTeens 12-17, Average Weekly Reach (%), Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

0102030405060708090

100Fringe M-Su, 4p-6p

15

Calgary Annual Viewing TrendsTeens 12-17, Average Weekly Reach (%), Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

0102030405060708090

News Hour, 6p-7p

16

Calgary Annual Viewing TrendsTeens 12-17, Average Weekly Reach (%), Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

828486889092949698

Prime Time M-Su, 6p-11p

17

Calgary Annual Viewing TrendsTeens 12-17, Average Weekly Reach (%), Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

80828486889092949698

Prime Time M-Su, 7p-11p

18

Calgary, Adult 12-17, By Daypart

Average Weekly Hours Viewed Per Capita

19

Calgary Annual Viewing TrendsTeens 12-17, Average Weekly Hours Viewed, Per Capita, Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

0

5

10

15

20

25All Day M-Su, 2a-2a

20

Calgary Annual Viewing TrendsTeens 12-17, Average Weekly Hours Viewed, Per Capita, Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

00.20.40.60.8

11.21.41.6

Morning M-Su, 6a-10a

21

Calgary Annual Viewing TrendsTeens 12-17, Average Weekly Hours Viewed, Per Capita, Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

00.5

11.5

22.5

33.5

44.5

5

Daytime M-Su, 10a-4p

22

Calgary Annual Viewing TrendsTeens 12-17, Average Weekly Hours Viewed, Per Capita, Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

0

0.5

1

1.5

2

2.5

3 Fringe M-Su, 4p-6p

23

Calgary Annual Viewing TrendsTeens 12-17, Average Weekly Hours Viewed, Per Capita, Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

00.20.40.60.8

11.21.41.61.8

News Hour M-Su, 6p-7p

24

Calgary Annual Viewing TrendsTeens 12-17, Average Weekly Hours Viewed, Per Capita, Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

0123456789

10

Prime Time M-Su, 6p-11p

25

Calgary Annual Viewing TrendsTeens 12-17, Average Weekly Hours Viewed, Per Capita, Total TV

Source: BBM Canada

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

0

1

2

3

4

5

6

7

8

Prime Time M-Su, 7p-11p