Media StrategyConcept

Joris van KruyssenJohan Langendoen

Index

• Introduction• Story• Media Strategy• Content• Bridges• Concept• Conclusion

Introduction

ThemeHonour the old, value the new

TargetgroupCitizens & visitors of Delft (12-75)

Introduction

PropositionTo make citizens proud by creating

a bigger understanding and knowledge not only concerning the Spoorzone, but also the personal stories around it.

Story Twitter

Beautiful

Please vote & comment

Intimate atm

osphere

Gorgeous old pictures

time

Really amazed

Media Strategy

Item on local TV

Just passing

by

Article in local newspaper

Mouth to mouth

Social network

TUDelta

Twitter message from

his friend

Projection

Interactivewebsite

Messages

Content

Professional

3D imagesArtworkStatementsPhotosInformation

User Generated

SMSTwitterPhotos

BridgesProjection

Messages

Interactive website

Stimulate crossing between media

Concept

• Projection• Interactive Website• Short Messages / Photos

Website

• Map• Time slider• 3 elements• Photo contest

Projection

• 1 Month• Daily projection• Several big events

Short Messages / Photos

• SMS / MSS• Twitter• Digital Photos• Mailbox

Conclusion

• Project = Campaign• 3 main elements• Detailling• Discuss with stakeholders