091207 Briefing
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Transcript of 091207 Briefing
Media StrategyConcept
Joris van KruyssenJohan Langendoen
Index
• Introduction• Story• Media Strategy• Content• Bridges• Concept• Conclusion
Introduction
ThemeHonour the old, value the new
TargetgroupCitizens & visitors of Delft (12-75)
Introduction
PropositionTo make citizens proud by creating
a bigger understanding and knowledge not only concerning the Spoorzone, but also the personal stories around it.
Story Twitter
Beautiful
Please vote & comment
Intimate atm
osphere
Gorgeous old pictures
time
Really amazed
Media Strategy
Item on local TV
Just passing
by
Article in local newspaper
Mouth to mouth
Social network
TUDelta
Twitter message from
his friend
Projection
Interactivewebsite
Messages
Content
Professional
3D imagesArtworkStatementsPhotosInformation
User Generated
SMSTwitterPhotos
BridgesProjection
Messages
Interactive website
Stimulate crossing between media
Concept
• Projection• Interactive Website• Short Messages / Photos
Website
• Map• Time slider• 3 elements• Photo contest
Projection
• 1 Month• Daily projection• Several big events
Short Messages / Photos
• SMS / MSS• Twitter• Digital Photos• Mailbox
Conclusion
• Project = Campaign• 3 main elements• Detailling• Discuss with stakeholders