06 - Media Industries

They’re after my brain!

Class Business

Announcements

Henry Jenkins (Friday September

30, 12:30PM-1:45PM in RTV 180)

#IUT205

Exam 1: 09/27

Assignment 1: 10/13

Last time on T205

How do the media researchers see

the audience?

How does the media industry see

the audience?

Mass audience >

Niche audience >

Connected convergent audience

Examples

Connected Convergent Audience

Audience Conditioning

Pop Quiz #2

What specific TV program was

given as an example to Geographic

Segmentation?

What was the example used to

demonstrate re-cognizing and

meaning matching?

Pop Quiz #2

What specific TV program was

given as an example to Geographic

Segmentation?

Friday Night Lights

What was the example used to

demonstrate re-cognizing and

meaning matching?

A Dog

How are mediums created?

Are there patterns?

Stages of Media

Development

Innovation

Penetration

Peak

Decline

Adaption

?

Zombies?

Know the beast!

Knowledge = power

Power leads to change

Patterns of Development

Comparisons Across

Mass Media

Patterns of Development

Biological

Looking for patterns

Way of knowing

Innovation

Penetration

Peak

Decline

Adaptation

More Patterns?

The American

Dream?

Innovation Stage

New

Channels

created

New Technology reaches

and audiences

Marketing

$$$

Channel begins to grow

Limitless optimism

Unsubstantiated pessimism

Penetration Stage

Appeal to larger market

Satisfy existing need or

create new needs

More Channels

More Convenience

Guarded optimism

Investigated pessimism

Peak Stage

Most Attention

Most Revenue

Maximum Penetration

Indicators of Peak

Dominant medium

Time

Money

Attention

Direct Income

vs

Indirect Income

Keep an eye on Internet and

video games

No rocking the boat!

Decline Stage

Winners and Losers

Limitations

Peak means

someone is in decline

We told you so!

It failed AND succeeded!

Adaption Stage

Repositioning

Video killed

the radio star

Internet killed the video star

Zombies!!

The Biggest Zombie Shark

Appendix A

Book

Newspaper

Magazine

Film

Recording

Radio

Broadcast

Cable

Computers/Internet

Life Cycle

Life Cycle?

What happens next?

What happens other places?

India and TV?

Introduction of cable television is

associated with significant decreases

in the reported acceptability of

domestic violence towards women

and son preference, as well as

increases in women's autonomy and

decreases in fertility.

And may increases school enrollment

for younger children, perhaps through

increased participation of women in

household decision-making.

How are mediums created?

Are there patterns?

Media Economics

Ch. 7