06 mediaindustry
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06 - Media Industries They’re after my brain!
Transcript of 06 mediaindustry
06 - Media Industries
They’re after my brain!
Class Business
Announcements
Henry Jenkins (Friday September
30, 12:30PM-1:45PM in RTV 180)
#IUT205
Exam 1: 09/27
Assignment 1: 10/13
Last time on T205
How do the media researchers see
the audience?
How does the media industry see
the audience?
Mass audience >
Niche audience >
Connected convergent audience
Examples
Connected Convergent Audience
Audience Conditioning
Pop Quiz #2
What specific TV program was
given as an example to Geographic
Segmentation?
What was the example used to
demonstrate re-cognizing and
meaning matching?
Pop Quiz #2
What specific TV program was
given as an example to Geographic
Segmentation?
Friday Night Lights
What was the example used to
demonstrate re-cognizing and
meaning matching?
A Dog
How are mediums created?
Are there patterns?
Stages of Media
Development
Innovation
Penetration
Peak
Decline
Adaption
?
Zombies?
Know the beast!
Knowledge = power
Power leads to change
Patterns of Development
Comparisons Across
Mass Media
Patterns of Development
Biological
Looking for patterns
Way of knowing
Innovation
Penetration
Peak
Decline
Adaptation
More Patterns?
The American
Dream?
Innovation Stage
New
Channels
created
New Technology reaches
and audiences
Marketing
$$$
Channel begins to grow
Limitless optimism
Unsubstantiated pessimism
Penetration Stage
Appeal to larger market
Satisfy existing need or
create new needs
More Channels
More Convenience
Guarded optimism
Investigated pessimism
Peak Stage
Most Attention
Most Revenue
Maximum Penetration
Indicators of Peak
Dominant medium
Time
Money
Attention
Direct Income
vs
Indirect Income
Keep an eye on Internet and
video games
No rocking the boat!
Decline Stage
Winners and Losers
Limitations
Peak means
someone is in decline
We told you so!
It failed AND succeeded!
Adaption Stage
Repositioning
Video killed
the radio star
Internet killed the video star
Zombies!!
The Biggest Zombie Shark
Appendix A
Book
Newspaper
Magazine
Film
Recording
Radio
Broadcast
Cable
Computers/Internet
Life Cycle
Life Cycle?
What happens next?
What happens other places?
India and TV?
Introduction of cable television is
associated with significant decreases
in the reported acceptability of
domestic violence towards women
and son preference, as well as
increases in women's autonomy and
decreases in fertility.
And may increases school enrollment
for younger children, perhaps through
increased participation of women in
household decision-making.
How are mediums created?
Are there patterns?
Media Economics
Ch. 7
