http://sohagame.vn

About me

• Bui Quang Minh• Director of Soha Game – VC Corp

- Been in Internet industry for 6 years- Been in Gaming industry for 2 years

Smartphone Era

• Growth rate 1/2012 – 1/2103: 266%• Total: ~ 14M activated devices (Ministry of Information and

Communication – Consultant Report about Changing Mobile Network Service in Vietnam)

Shift to Smartphone

• The World: – GREE, DeNA, Gameloft, Kingsoft, Shanda, Changyou,

Tencent … even Zynga, EA.

• Vietnam:• MECorp: iWin iOS/Android, TeaMobi: Avatar• Divmob, Colorbox, JOY, Pine, Glass Egg…• VNG: Xếp Hình, Appstore (choapp.vn?)• MC Corp: Tào Tháo truyện, VTC Mobile: Gà 3D• Soha Game: iOS only ? (iGa, Tinh Kiem and 10 more to come

in 2013)

“Smart” games should

• Premium (pay per download) F2P (In-app purchase)

• Tablet first• iOS or Android first? My choice: iOS• The key is the game itself, chose your device

to maximize user experience• Tips: idea + target audience casual, hard-

core, mid-core or “casual mid-core”

Success stories

• Rovio, Supercell, GungHo, and hundreds Chinese game companies

• EA, Gameloft, Zynga, Capcom…?

• Vietnam: TeaMobi, MECorp, Divmob, Colorbox, MC Corp, VTC Mobile, QPlay,…

Publishing 2.0

• Self publish or co-op with a publisher?• Barriers:

– Payment– Localization– Distribution– Customer Service– Marketing/User acquisition– Hosting

• Publishing platform publishing 2.0 approach:– Launch-and-iterate– Analytics-centric– More platform & distribution than publishing

Be Soha Game’s PartnerOur advantages: Professional Distribution & Marketing

Soha Game ProductsMobile Games:

Tình Kiếm Online (RPG)

Publish: Dec 2012

VERY FIRST online MMO smartphone games in Vietnam

iOS and Android version

Top 15 downloaded Apps on Apple Store

User engagement rate is over 80%!

Others:iGà (Casual) Publish: Feb 2013

Stayed #1 downloaded App on Apple Store in 2 weeks

(4 days after OB)

Contact us

Contact us now to get your next BIG HIT!

Mr. Bui Quang MinhDirector

Mobile: (+84) 977479290biz@sohagame.vn

http://sohagame.vn