Bath & Body Works

What Bath & Body Works is.. http://vimeo.com/groups/8432/videos/

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The Company Launched in 1990 in New Albany, OH

A brand was launched under the Umbrella of the Limited Company.

Products Solds

Company Size

Total Stores = 1606 United States Canada Middle East

Total Selling Sq Feet= 3,850,000

Company Net Sales (in millions)= $2,515

Who is the Target Customer?

Primary: Women age 18-44 Product categories target specific customer

based on the products Secondary: Men and Children

Products specifically geared

Current Marketing Srategy Integrated Marketing

Bounce-Back Coupons Direct Mail Email Capture Mobile Coupons Facebook YouTube

YouTube Online Web Commercials to introduce

new products Customer get to share reviews, how to

use coupons to get the best deal http://

www.youtube.com/user/bathandbodyworks?blend=7&ob=5

Facebook Fans get exclusive free gifts Customers also have chances to Facebook

Chat with creators of the products Fans get a chance to review products and

talk about their Bath & Body Works experiences

http://www.facebook.com/bathandbodyworks

SWOT Analysis Strengths

Reasonable Price Recognized Brand Image Strong Customer Loyalty

Weakness Large box company that carry same type of

products Unsuccessful promotion of new natural

products

SWOT Analysis Cont. Opportunity

E-Commence- better understanding of target market

Social Media Optimization Twitter Promote and educate natural products

Threats Reduced Spending due to economy Competition form other body care shops

New Digital Marketing Strategy

Stronger presence on Twitter

Social Shopping on Website