Elena LeonovaManager, Product Management

Magento

1

Industry

3

Community

2

Business

4

Merchants

PERSONAL EXPERIENCESACROSS CHANNELS

CUSTOMER

PURCHASE

PURE-PLAY

BRICK &

MORTAR

POP-UP

PARTNERSHIP

MOBILE

SHOPPING

60%

ECOMMERCE GROWTH

16%

MULTI-PLATFORM

54%

DIGITAL IS

ACCELERATING

700+PATHS TO

PURCHASE

1

Industry

3

Community

2

Business

4

Merchants

FLEXIBLE

FRONT-END

Quickly evolve

to deliver a

consistent

experience

INDUSTRIAL

BACK-END

Deliver on the

brand promise

MULTI-CHANNEL CONSUMERS HAVE

HIGH EXPECTATIONS

MAGENTO + EBAY ENTERPRISE

ATTRACT

CONVERT

DELIVER

RETAIN

240,000+Businesses

300+ PartnersTechnology & SI

~3,000Enterprise

Merchants

6,000+3rd Party

Extensions

26+ BillionCommerce

Volume in 2013

2,800+Certified

Developers

SHARE OF TOP 100K SITES

IN ALEXA 1M

WORLDWIDE

30% GERMANY

26%

AUSTRALIA

45%

UK

42%

FRANCE

30%

MID-MARKET

IR 500

#1

1

Industry

3

Community

2

Business

4

Merchants

OPEN SOURCE WINNING OUT OVER CLOSED

LINUX-BASED

SYSTEMS

67%

MAGENTO

30%

83%

ANDROID

GLOBAL COMMUNITY

1

Industry

3

Community

2

Business

4

Merchants

THE WORLD’S MOST INNOVATIVE

RETAILERS RUN ON MAGENTO

MAGENTO

MERCHANT DIVERSITY

INDUSTRIES

20+COUNTRIES

751 Fashion Apparel

2 Branded Manufacturers

3 B2B

4 Food & Beverage

5 Home & Garden

Magento

Community

Edition

1.9

Magento

Enterprise

Edition

1.14

GOALS

Modernize web

technology stack 1

Improve performance

and scalability 2

Easy customizations 3 4Separate business logic

from presentation

6High code quality

and improved

testing framework

5Cleaner installation

and upgradesMAGENTO 2

March 2015December 2014

MAGENTO 2RELEASE ROADMAP

BETA RELEASE CANDIDATE

COMMERCETRANSFORM THE FACE OF