Email Automation& Landing Pages

Tom Tate - Product Marketing Manager● Started at AWeber in 2013.● Hosted our Ask Me About

Email Marketing podcast.● Create and maintain my own

lists, and produce podcasts on the side.

● Obsessed with email marketing.

What you’ll learn from me today:Using LeadPages and AWeber’s tags to trigger campaigns, you’ll learn how to:

● Offer additional incentives to help grow your list;

● Deliver multiple incentives to subscribers without creating multiple lists;

● Build segmented campaigns to deliver contextual information to new

subscribers;

● Tips and tricks to get creative with our new automation features.

Email Automation

Talk to one person instead of one thousand.

The goal of sending email is simple.

open feel engage share repeat

What we want to avoid.

ignore delete bad xp detach SPAM

AWeber’s Follow Up Series

AWeber’s Follow Up Series

PROS● Very simple.● Very effective.● Easy to set up.● Good segmentation options.

CONS● Limited to one series per list.● Some extra steps to consider if you

plan to add new messages.● Time intervals limited to “days”.● Can’t interact with tags.

Campaigns

CampaignsCreate additional campaigns!

AWeber’s Campaigns

PROS● Multiple campaigns per List.● Still simple.● Powerful “if/except” triggers based

on tags .● Set wait intervals by minute, hour,

day, week, or month .● More features coming!

CONS● Still in Beta.● Analytics in place, but reporting is

not as robust as follow ups.

So if you wanted to offer...

Incentive #1 Incentive #2

Create two separate lists.

Create multiple campaigns per list.

Create multiple campaigns per list...

● Send targeted contextual content.● Less lists.● Less duplicates across lists.● Easier subscriber management.● Realistic view of your subscriber counts.

Why have more than one incentive?

● Segment your audience.● Provide more value.● Attract more subscribers.● Sell more products/services.

How to do this with LeadPages...

1. Create your forms in AWeber2. Connect forms in LeadPages3. Create your campaigns4. Test!

1. Create your forms in AWeberEstimated time: 5-10 minutes.

Goal: Create a form with tags.Note: These don’t have to look good, because you’re audience shouldn’t see them.

1. Create your forms in AWeber

1. Create your forms in AWeber

1. Create your forms in AWeber

1. Create your forms in AWeber

2. Connect Your Forms In LeadPagesEstimated time: 10-120 minutes. (Depends on your pages.)

Goal: Build/Connect your pages to your forms.Note: Only applicable using LeadPages Standard builder/templates. LeadPages is working on Drag-And-Drop support. Stay tuned!

2. Connect Your Forms In LeadPages

2. Connect Your Forms In LeadPagesThat’s it!

You should see the “tag” field as a hidden field if you drop down LeadPages’ advanced options.

Now anyone who opts in from this landing page or LeadBox will be tagged with your form’s tag(s).

2. Connect Your Forms in LeadPages

Repeat for additional landing pages.

3. Create Your CampaignsEstimated time: Depends on length of campaigns / writing / design.

Goal: Develop your automated email campaigns.

3. Create Your Campaigns

3. Create Your Campaigns

3. Create Your Campaigns

3. Create Your Campaigns

Add your first email. Here’s an example from a “How To Roast Your Own Coffee Guide”...

3. Create Your Campaigns

Add wait times and additional emails. Here’s another example from my fictional coffee company.

3. Create Your Campaigns

Click Activate to “Activate” your campaign when you are ready.

4. Test!Estimated time: ~20 minutes. (Depends a bit on your wait times.)

Goal: Make sure your pages and campaigns are working properly before directing traffic to them.

4. Test!

● Using your email address, or test email addresses, sign up for your incentive to verify that the right emails are being sent.

● Review your emails on mobile and desktop devices.

● Check under “Manage Subscribers” to verify that tags are being added.

4. Test!

Creative ways to use Campaigns...

● Experiment with wait times.● Trigger multiple campaigns based on custom

field choices.

Creative ways to use Campaigns...

Creative ways to use Campaigns...

Creative ways to use Campaigns...

Review...

● Email automation option in AWeber.● Why to consider setting up multiple incentives.● How to set up LeadPages and AWeber to trigger

multiple campaigns in one list.● Some creative ways to experiment with

Campaigns.

Have questions? Contact us!

tomt@aweber.com - @tnrt on Twitterhttps://www.aweber.com/contact-us.htm