& Landing Pages Email Automation - Email Marketing Tips · Email Automation & Landing Pages. ......
Transcript of & Landing Pages Email Automation - Email Marketing Tips · Email Automation & Landing Pages. ......
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Email Automation& Landing Pages
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Tom Tate - Product Marketing Manager● Started at AWeber in 2013.● Hosted our Ask Me About
Email Marketing podcast.● Create and maintain my own
lists, and produce podcasts on the side.
● Obsessed with email marketing.
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What you’ll learn from me today:Using LeadPages and AWeber’s tags to trigger campaigns, you’ll learn how to:
● Offer additional incentives to help grow your list;
● Deliver multiple incentives to subscribers without creating multiple lists;
● Build segmented campaigns to deliver contextual information to new
subscribers;
● Tips and tricks to get creative with our new automation features.
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Email Automation
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Talk to one person instead of one thousand.
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The goal of sending email is simple.
open feel engage share repeat
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What we want to avoid.
ignore delete bad xp detach SPAM
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AWeber’s Follow Up Series
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AWeber’s Follow Up Series
PROS● Very simple.● Very effective.● Easy to set up.● Good segmentation options.
CONS● Limited to one series per list.● Some extra steps to consider if you
plan to add new messages.● Time intervals limited to “days”.● Can’t interact with tags.
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Campaigns
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CampaignsCreate additional campaigns!
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AWeber’s Campaigns
PROS● Multiple campaigns per List.● Still simple.● Powerful “if/except” triggers based
on tags .● Set wait intervals by minute, hour,
day, week, or month .● More features coming!
CONS● Still in Beta.● Analytics in place, but reporting is
not as robust as follow ups.
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So if you wanted to offer...
Incentive #1 Incentive #2
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Create two separate lists.
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Create multiple campaigns per list.
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Create multiple campaigns per list...
● Send targeted contextual content.● Less lists.● Less duplicates across lists.● Easier subscriber management.● Realistic view of your subscriber counts.
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Why have more than one incentive?
● Segment your audience.● Provide more value.● Attract more subscribers.● Sell more products/services.
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How to do this with LeadPages...
1. Create your forms in AWeber2. Connect forms in LeadPages3. Create your campaigns4. Test!
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1. Create your forms in AWeberEstimated time: 5-10 minutes.
Goal: Create a form with tags.Note: These don’t have to look good, because you’re audience shouldn’t see them.
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1. Create your forms in AWeber
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1. Create your forms in AWeber
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1. Create your forms in AWeber
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1. Create your forms in AWeber
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2. Connect Your Forms In LeadPagesEstimated time: 10-120 minutes. (Depends on your pages.)
Goal: Build/Connect your pages to your forms.Note: Only applicable using LeadPages Standard builder/templates. LeadPages is working on Drag-And-Drop support. Stay tuned!
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2. Connect Your Forms In LeadPages
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2. Connect Your Forms In LeadPagesThat’s it!
You should see the “tag” field as a hidden field if you drop down LeadPages’ advanced options.
Now anyone who opts in from this landing page or LeadBox will be tagged with your form’s tag(s).
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2. Connect Your Forms in LeadPages
Repeat for additional landing pages.
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3. Create Your CampaignsEstimated time: Depends on length of campaigns / writing / design.
Goal: Develop your automated email campaigns.
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3. Create Your Campaigns
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3. Create Your Campaigns
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3. Create Your Campaigns
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3. Create Your Campaigns
Add your first email. Here’s an example from a “How To Roast Your Own Coffee Guide”...
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3. Create Your Campaigns
Add wait times and additional emails. Here’s another example from my fictional coffee company.
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3. Create Your Campaigns
Click Activate to “Activate” your campaign when you are ready.
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4. Test!Estimated time: ~20 minutes. (Depends a bit on your wait times.)
Goal: Make sure your pages and campaigns are working properly before directing traffic to them.
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4. Test!
● Using your email address, or test email addresses, sign up for your incentive to verify that the right emails are being sent.
● Review your emails on mobile and desktop devices.
● Check under “Manage Subscribers” to verify that tags are being added.
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4. Test!
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Creative ways to use Campaigns...
● Experiment with wait times.● Trigger multiple campaigns based on custom
field choices.
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Creative ways to use Campaigns...
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Creative ways to use Campaigns...
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Creative ways to use Campaigns...
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Review...
● Email automation option in AWeber.● Why to consider setting up multiple incentives.● How to set up LeadPages and AWeber to trigger
multiple campaigns in one list.● Some creative ways to experiment with
Campaigns.
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Have questions? Contact us!
[email protected] - @tnrt on Twitterhttps://www.aweber.com/contact-us.htm