Chapters 31 and 33 Branding and

Entrepreneurship::Jeopardy Review Game

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

Branding

Packaging And

Labeling

Entrepreneurship

Owning a Business

BusinessModels

Branding 100This is also known as a product brand. It is a word, group of words, letters or numbers that

represents a product or service, helps to distinguish the product from other products

Branding 100What is a brand name?

Branding 200The legal authorization by a trademarked brand

owner to allow another company to use its brand, brand mark, or trade character for a fee

Branding 200What is licensing?

Branding Answer 300This is a brand name, brand mark, trade

character or a combination of these that is given legal protection

Branding Question 300What is a trademark?

Branding Answer 400This is a branding strategy used by companies offering a combination of manufacturer, private

and generic brands

Branding Question 400What is mixed branding?

Branding Answer 500Define national, private distributor, and generic

brands.

Branding Question 500national brand- produced by large manufacturer,

available in many storesprivate distributor- produced by

retailer/wholesaler for exclusive use at one store, e.g. Carrefour products

generic- cheap, no brand name

Packaging and Labeling Answer 100

This is the physical container or wrapping for a product

Packaging and Labeling Question 100

What is a package?

Packaging and Labeling Answer 200

This is a package with preformed plastic molds surrounding individual items arranged on a

backing

Packaging and Labeling Question 200

What are blisterpacks?

Packaging and Labeling Answer 300

This technology helps keeps foods fresh without refrigeration for extended periods

Packaging and Labeling Question 300

What is aseptic packaging?

Packaging and Labeling Answer 400

This is one of US organizations that regulates labeling of products

Packaging and Labeling Question 400

Federal Food and Drug Administration (require nutritional information be given on food

products)Federal Trade Commission (monitor for false or

misleading claims)US Department of Agriculture (organic foods)

Packaging and Labeling

Answer 500Name three of the six functions of packaging.

Packaging and Labeling Question 500

Promoting and Selling the ProductDefining Product Identity

Providing InformationMeeting Customers' Needs

Ensuring SafetyProtecting the Product

Entrepreneurship Answer 100

These are people who create, launch, organize, and manage a new business and take the risk of

business ownership

EntrepreneurshipQuestion 100

What is an entrepreneur?

EntrepreneurshipAnswer 200

What is an advantage of entrepreneurship?

EntrepreneurshipQuestion 200

personal freedom, personal satisfaction, increased self-esteem, flexible schedule, make

their own decisions, increased pay

EntrepreneurshipAnswer 300

This is a disadvantage of entrepreneurship

EntrepreneurshipQuestion 300

added stress, low pay in beginning, long hours, risk of failure, need to handle multiple tasks at

once, requires strong discipline

EntrepreneurshipAnswer 400

Name three characteristics of entrepreneurs

EntrepreneurshipQuestion 400

determinationself-motivationself-confidence

strong organizational skillsleadership ability

self-disciplinecreativity

willingness to work hardspirit of adventuregood social skills

EntrepreneurshipAnswer 500

Compare two of the four entrepreneurs

EntrepreneurshipQuestion 500Sam Walton

Oprah WinfreyHenry FordSteve Jobs-

Business Models Answer 100

These people own a share of a corporation

Owning a Business Question 100

What are stockholders?

Owning a Business Answer 200This is a new form of business organization that combines partnership and corporation

Owning a Business Question 200

What is a limited liability company?

Owning a Business Answer 300

this is a legal agreement to sell a parent company's product or services in a designated

geographic area

Owning a Business Question 300

What is a franchise?

Owning a Business Answer 400

This means that the personal assets of the owners cannot be taken if the company does not meet its financial obligations or if it gets in legal

trouble

Owning a Business Question 400

What is limited liability?

Owning a Business

Answer 500 What are three of the four ways

to begin owning a business?

Owning a Business Question 500

purchase existing nonfranchise business- no help from previous owner

take over family businessstart a new business

buy a franchise

Business Models Answer 100

there are two types of this business organization: general and limited

Business Models Question 100

What is a partnership?

Business Models Answer 200

The most common form of business ownership

Business Models Question 200

What is sole proprietorship?

Business Models Answer 300

This is a group of closely related products, manufactured or sold by a business

Business Models Question 300

Owners (called members) have only limited liability

Business Models Answer 400

What is a limited liability company?

Business Models Question 400

This is a business where two or more people jointly accept responsibility for the success or

failure of a business

Business Models Answer 500

This type of company has the most government regulations of the four main types

Business Models Question 500

What is a corporation?

Final Jeopardy Answer

Name and describe two of the three types of labels

Final Jeopardy Question

Brand label- gives the brand name, trademark or logo

Descriptive label- gives info about product's use, construction, care, performance and other features, e.g. nutritional information

Grade label- states the quality of the product