Retail Mgt. 12e (c) 2013 Pearson Education, Inc. publishing as Prentice Hall 5-1 CHAPTER 5: RETAIL INSTITUTIONS BY STORE-BASED STRATEGY MIX 1.
Retail Strategy Mix and Wheel of Retailing. Retailer Strategy Mix A strategy mix is the retailer’s specific combination of: store location, operating.
5 Chapter 5 Retail Institutions by Store-Based Strategy Mix RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition BERMAN EVANS.
