©2003 South-Western Chapter 14 Version 3e1 chapter Sales Promotion and Personal Selling 14 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 6 Version 3e1 chapter Segmenting and Targeting Markets 6 6 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 16 Version 3e1 chapter Pricing Concepts 16 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 12 Version 3e1 chapter Integrated Marketing Communications 12 Prepared by Deborah Baker Texas Christian University.
Consumer Decision Making. Chapter 4 Version 3e2 Learning Objective 1 1 Explain why marketing managers should understand consumer behavior.