©2003 South-Western Chapter 14 Version 3e1 chapter Sales Promotion and Personal Selling 14 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 3 Version 3e1 chapter Developing a Global Vision 3 3 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 7 Version 3e1 chapter Decision Support Systems and Marketing Research 7 7 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 12 Version 3e1 chapter Integrated Marketing Communications 12 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 9 Version 3e1 Developing and Managing Products Prepared by Deborah Baker Texas Christian University chapter 9 9.
Consumer Decision Making. Chapter 4 Version 3e2 Learning Objective 1 1 Explain why marketing managers should understand consumer behavior.
